Constant Contact makes email simple. NutshellMail makes social simple. Together, they will make small business success simpler!

1. Making Social Simple: Social Media Marketing “Friends” Small Business May 24, 2010 Copyright © 2010 Constant Contact, Inc.

3. The places they engage are rapidly expanding, with customers now participating in the conversation

4. This engagement requires small businesses to create interesting content in multiple locations

5. Small business owners are still time-starved, requiring even easier tools to save them time

6. Used together, email marketing and social media marketing more deeply engage your passionate customers and broaden your audienceSocial MediaMarketing Email Marketing Copyright © 2010 Constant Contact, Inc. 2 Passionate Customers

8. Its customers have a great experience when they eat there, so Boloco has lots of passionate customers

9. Customers also have lots of interesting things to say, encouraging them to connect with Boloco

10. After reading today’s email newsletter from Boloco, Sally posts a comment on Facebook

11. Sally’s friend Brian sees the post and becomes a “fan” of Boloco

12. He decides to visit Boloco, where he loves the Classic BurritoCopyright © 2010 Constant Contact, Inc. 3

14. His check-in is shared with all of his friends

15. Jane is looking for a good burrito and sees that Brian is at Boloco, so she decides to join him for lunch

16. Boloco encourages Jane to sign up for its email newsletterCopyright © 2010 Constant Contact, Inc. 4

18. It enables a “Tweet this” function, so Jane re-tweets the message

19. Jane’s tweet is seen by all of her Twitter followers

20. Steve sees Jane’s tweet and trusts her judgment on restaurant picks, so he becomes a “follower” of @Boloco

21. He decides to meet Jane at Boloco for lunch

22. Boloco engages with Steve via TwitterCopyright © 2010 Constant Contact, Inc. 5

24. He finds one of the articles on the new Yucatan Habanero Burrito interesting

25. He also thinks Bruce would enjoy it, so he forwards the newsletter to Bruce

26. Bruce knows Steve wouldn’t send him an email unless it was highly relevant

27. He decides to try the new burrito for himself

28. Boloco encourages Bruce to sign up for the email newsletter and engage on Facebook and TwitterCopyright © 2010 Constant Contact, Inc. 6

30. The connection with your passionate customers is kept alive through engagement and interesting content

31. Your passionate customers form the core of your social media marketing efforts

32. Having your passionate customers tell their friends about you in the places they prefer to be social expands your reach

33. A combination of great customer experience, email, and social interactions are needed to turn casual connections into new passionate customers

35. Online Survey

36. Event Marketing

37. Social Media MarketingGreat Customer Experience Copyright © 2010 Constant Contact, Inc. 7

39. NutshellMail makes order out of the chaos of social media by providing a daily digest of social media interactions at a time that’s convenient for BolocoCopyright © 2010 Constant Contact, Inc. 8

41. They will tell their friends about you, for better or worse

42. Passion for your business is forged by great customer experience and kept alive by email communications

43. They have given you permission to communicate directly with them

44. The volume of these passionate customers is naturally limited but there is a deeper level of interest in your message among this group

45. These are people who are reached by your passionate customers

46. Their sheer volume gives you greater reach but there is inherently a lower level of interest in your message

47. The first step is to gain a right to send them direct messages via email

48. Build up trust needed to gain this right through great customer experience

49. The ultimate goal is to convert these people into passionate customersCommunicate with an engaged audience like you are having aprivate dinner with them. Communicate with a casualaudience like you are at acocktail party with them Copyright © 2010 Constant Contact, Inc. 9

51. Social media marketing uses your raving fans to acquire new customers, connect with prospects, and begin nurturing deeper relationships

52. Email marketing should encourage broader relationships through social media marketing

53. Social media marketing should encourage deeper relationships through email marketingTargeted Sharing Copyright © 2010 Constant Contact, Inc. 10

55. Sign up for a free NutshellMail account at www.nutshellmail.com

56. Use email newsletters to encourage your passionate customers to talk about you on Facebook and Twitter

57. Enable the discussions with your “superfans”

58. Look for free seminars in your community and online webinars to learn more about how to use email marketing and social media marketing together

59. Constant Contact will continue teaching small businesses how to save time with email marketing and social media

60. Visit the free Constant Contact social media page www.constantcontact.com/socialmediaCopyright © 2010 Constant Contact, Inc. 11

61. Constant Contact Is Making OrderOut of Customer Engagement Chaos Social made simple. Email marketing made simple. Small business success made simple Copyright © 2010 Constant Contact, Inc. 12

62. Small Business Success Made Simple(r) Copyright © 2010 Constant Contact, Inc. 13 Follow the buzz! Twitter.com/ConstantContact Facebook.com/ConstantContact cnahil@ConstantContact.com hashtag: #CTCTSocial