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Hello Send, Messagener: conversations that drives results

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Intervento in Business Track di Paolo Picazio, Manager, Partner and Ecosystem Development di Facebook

Publié dans : Marketing
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Hello Send, Messagener: conversations that drives results

  1. 1. Hello SEND, Messenger: Conversations that drives results G L O B A L M A R K E T I N G P A R T N E R S H I P S P A O L O P I C A Z I O 27/06/17
  2. 2. No. 1 People first
  3. 3. by 2018 2Bpeople around the world will be using messaging apps. Source: KPCB, Mary Meeker, “2015 Internet Trends,” http://www.kpcb.com/blog/2015-internet-trends
  4. 4. We are deeply invested in messaging
  5. 5. Messaging has changed the way people communicate
  6. 6. P E O P L E A C R O S S G E N E R AT I O N S P R E F E R M E S S A G I N G Over 63% of people are more likely to choose messaging instead of phone and email, no matter the generation1 W E ’ R E S E N D I N G M O R E M E S S A G E S T H A N E V E R Messages sent per Messenger user grew more than 20% in 20162 C O N N E C T I N G B E YO N D T H E T E X T M E S S A G E More than 400M people make a Messenger voice or video call per month2 “ 6 “ Source: 1 “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of people ages 18+ who use messaging apps across AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, the UK, the US and VN), Mar 2016. Data is on average across the 14 markets. “ 2 Facebook data, April 2017
  7. 7. “67% “ plan to message businesses even more over the next two years “ Source: 1 “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of people ages 18+ who use messaging apps across AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, the UK, the US and VN), Mar 2016. Data is on average across the 14 markets. “ 2 Facebook data, April 2017
  8. 8. “ Source: Facebook data, April 2017 “ 1.2 BILLION PEOPLE “use Messenger, up 300 million in one year “ NEARLY 20 MILLION BUSINESS PAGES “are actively messaging “ 2 BILLION MESSAGES “sent between people and businesses each month, including both automated and people-initiated “Every month on Messenger
  9. 9. No. 2 Messenger Platform
  10. 10. Create experiences in Messenger Measure impact on business objectives Drive discovery and engagement
  11. 11. Messenger drives business results across the customer life- cycle PROVIDE SERVICE ENABLE TRANSACTIONS ACQUIRE CUSTOMERS RAISE AWARENESS
  12. 12. Raise awareness Source: Facebook Internal Case Study, Q4 2016
  13. 13. Acquire customers Source: Facebook Internal Case Study, Q4 2016
  14. 14. Enable transaction Source: Facebook Internal Case Study, Q1 2017
  15. 15. Provide service
  16. 16. Website Plugin Facebook Page CTA Messenger Code Help people communicate with your business WELCOME SCREEN Messenger URLm.me/yourbot
  17. 17. TO DAY Messaging often initiated by a customer when something is wrong TO M O R R OW Messaging will be viewed as an integral part of the customer lifecycle Plan today for how your business will behave tomorrow
  18. 18. “Thank you

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