Ten top quotes from content marketing experts on the importance of charismatic behavior to make marketing content successful.

1. Charismatic Content
The 10Best Quotes:

2. Great marketers are matchmakers. We find ways to get
offerings people love in front of the people most likely to
love them.
April Dunford
01.

3. Even when you’re marketing to your entire audience or
customer base, you’re still simply speaking to a single
human at any given time.
Ann Handley
02.

4. Good marketing makes the company look smart.
Great marketing makes the customer feel smart.
Joe Chernov
03.

5. Content marketing isn’t just words and images, but a set of
experiences that occur in many months or years. You aren’t
optimizing content; you’re optimizing the lifetime of your
relationship with each customer.
J. David Green
04.

6. Your [content] should do one of four things for a prospect or
customer: solve his problem, save him money, make him
smarter, or entertain him.
Marketo
05.

7. When holding a visitor’s attention, you are not only
competing with your competitors—you’re also competing
with Buzzfeed, the news, and Facebook feeds, so show your
excitement that visitors are choosing to spend their time
with you.
Josh Haynam
06.

8. People will rush to do business with you if you can help
them achieve their dreams, calm their fears, confirm their
suspicions, or cast stones at their enemies.
Demian Farnworth
07.

9. Your ideal reader should become like an imaginary friend. You
should know your ideal reader so well that you can start a
conversation with her at any time. You know when she shakes
her head because you say something she doesn’t agree with. You
know what makes her smile or laugh. You know the questions
she asks. You know how to charm and flatter her.
Henneke Duistermaat
08.

10. If you don’t believe you’re an expert, no one else will.
Velocity Partners
09.

11. You don’t build it for yourself. You know what the people
want and you build it for them.
Walt Disney
10.

12. www.contentcharisma.com