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6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

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Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.

Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing

Publié dans : Marketing
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6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

  1. 1. Content Marketing Strategy Workshop: 6 Steps to Building a Massive Audience with Content @JoePulizzi Founder, Content Marketing Institute
  2. 2. @JoePulizzi | Hi, I’m Joe Pulizzi @JoePulizzi
  3. 3. @JoePulizzi |
  4. 4. 2 of 3 Marketers Not Effective
  5. 5. MY STORY
  6. 6. Was I alone?
  7. 7. First, build an audience. Then, monetize it.
  8. 8. Knowledge or Skill Passion Sweet Spot
  9. 9. Knowledge or Skill Customer Pain Point Alternative Sweet Spot
  10. 10. Columbia Missourian
  11. 11. Backyard Poultry Teaching Sweet Spot
  12. 12. Knowledge or Skill Passion or Customer Pain Point Sweet Spot
  13. 13. Ann Reardon
  14. 14. Food Scientist Education
  15. 15. More examples here
  16. 16. Food Scientist Education Impossible Food Creations Content Tilt
  17. 17. Everyone stops at the sweet spot… Hardly anyone “tilts” the content.
  18. 18. • Google Trends
  19. 19. More Ways to “Tilt” • Amazon press release method • Switch the terminology ala “inbound marketing” or “content marketing”
  20. 20. @JoePulizzi |
  21. 21. @JoePulizzi |
  22. 22. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
  23. 23. One Content Type One Main Platform Consistent Delivery Long Period of Time The Base
  24. 24. @JoePulizzi |
  25. 25. @JoePulizzi |
  26. 26. One Content Type + One Platform + Time
  27. 27. collaborative publishing
  28. 28. 5% Acceptance
  29. 29. @JoePulizzi |
  30. 30. @JoePulizzi |
  31. 31. @JoePulizzi |
  32. 32. @JoePulizzi |
  33. 33. @JoePulizzi |
  34. 34. @JoePulizzi |
  35. 35. @JoePulizzi |
  36. 36. @JoePulizzi |
  37. 37. tracking
  38. 38. Who Converts the Best?
  39. 39. @JoePulizzi |
  40. 40. @JoePulizzi |
  41. 41. Create the plan… but focus everything on building an audience.
  42. 42. Content Inc. – The Podcast http://cmi.media/CI-podcast
  43. 43. @JoePulizzi |

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