MEA 2010 Rochelle Uechtritz - Database presentation final
•
1 j'aime•342 vues
The document discusses the importance of databases for convention marketing professionals. It provides tips on developing a database strategy, identifying target audiences and markets, and tracking return on investment. The document also lists various industry databases and media sources that can be used to expand networks and find new business opportunities.
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Similaire à MEA 2010 Rochelle Uechtritz - Database presentation final
Similaire à MEA 2010 Rochelle Uechtritz - Database presentation final (20)
Dernier
Dernier (20)
MEA 2010 Rochelle Uechtritz - Database presentation final
- 1. DATABASES – LEARN TO LOVE THEM! Presented by: ROCHELLE UECHTRITZ CONVENTION MARKETING ‘ turning ideas into business’ www.conventionmarketing.com.au www.iccaworld.com Sponsored by ICCA Australia
- 7. DIRECTORY OF AUSTRALIAN ASSOCIATION SEARCH
- 8. DATABASES – LEARN TO LOVE THEM! DIRECTORY OF AUSTRALIAN ASSOCIATIONS EXPORT
- 28. DATABASES – LEARN TO LOVE THEM! QUESTIONS? Want to know how to turn your database into business? Join my ‘Research’ presentation at 12.05pm ROCHELLE UECHTRITZ CONVENTION MARKETING ‘ turning ideas into business’ www.conventionmarketing.com.au www.iccaworld.com Sponsored by ICCA Australia
Notes de l'éditeur
- Ask for referrals Ask what average return rate is
- “ Don’t make excuses. Make things happen. Make changes. Then make history.” – Doug Hall
- More than 107,000 meetings since 1873! Hot leads, business leads exchange Creating your own networks
- Readership 55,272 Dedicated database administrator – call who has replaced position Online updates every two weeks Tradeshow participation Destination Famils E-newsletter E-surveys
- Readership 55,272 Dedicated database administrator – call who has replaced position Online updates every two weeks Tradeshow participation Destination Famils E-newsletter E-surveys
- Building your database is the first step, the business will not happen overnight, simply because you have a strong database of potential client. Making contact is the next, keeping in regular contact is step two (without hounding!) , once you have developed a strong relationship the opportunities are endless
- Building your database is the first step, the business will not happen overnight, simply because you have a strong database of potential client. Making contact is the next, keeping in regular contact is step two (without hounding!) , once you have developed a strong relationship the opportunities are endless
- All have annual conferences, publications, sponsorship/partnership opportunities MEA - 527 Meetings + Event Management Members PCOA – XXX Members? Annual conference ICCA – 7.174 meeting planners MPI – 24,000 members PCMA – 35,000 members IAPCO – ABPCO –
- PCO’S and Event Management companies are a great way to tap into potential corporate events companies such as CiEvents have large corporate base of clients , if they know about your product ideal influencers and can sometimes be the key decision makers
- MEA - 527 Meetings + Event Management Members All have annual conferences, publications, sponsorship/partnership opportunities
- THEY MIGHT not necessarily do business in Australia, but one day their clients might…i.e. we are thinking of going to Australia do you know any cities, venues, event organisers, exhibition suppliers that would suit us best? All have annual conferences, publications, sponsorship/partnership opportunities MEA - 527 Meetings + Event Management Members PCOA – XXX Members? Annual conference ICCA – 7.174 meeting planners IAPCO – MPI – 24,000 members PCMA – 35,000 members SITE – 2,200 members in 87 countries EFAPCO - ABPCO – 100+
- Media will help spread the world! Targeting conventions and meetings industry meeting is the most targeted Look outside the square to vertical media publishing house, publications to fit in with your research and database strategies
- Media will help spread the world! Targeting conventions and meetings industry meeting is the most targeted Look outside the square to vertical media publishing house, publications to fit in with your research and database strategies
- Used Darren for 3 years and my own company can assist with creating objectives, design concepts and copywriting