By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right? Wrong. Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it. In this webinar, you’ll learn how to: Use search to identify and reach out to relevant influencers Borrow voices louder than your own in the social sphere Narrow your narration to avoid talking to everyone about everything

1. Trees Falling in Forests: Why Content Creation is Only Half of the Equation
TeamWorks Media, May 5, 2016@_jaysharman @cjsummerfield

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22. Case Study

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