A lightening talk on what is the right mobile application development framework that can cater to the internal Mobility needs of an Enterprise By: Arjun Ahlawat

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5 Billion
people or
70% of the
World‘s
population
have Mobile
phones

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Cognizant.com 3
Case Studies & References
The world is changing; are the businesses ready!

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Cognizant.com 5

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Cognizant.com 7

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New Form Factors influencing Mobile
Business
applications
of technology

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Holistic Connectivity is On the Horizon
Integrated Holistic systems will start to link up devices, goods and services in
the home and beyond so that each components works in loop step with the rest.

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Mobile will play a bigger Role in the
Near-Future
PAST PRESENT FUTURE
The next generation
―Thermostat‖ that programs itself
around the user‘s pattern
Light bulbs which can ‗on or off‘
automatically ,blinking to indicate an
incoming call or notification in tandem
operating through a smartphone
A system in which an array of
devices and services (Glasses,
appliances, mobile devices,
vehicles) communicate and operate
in tandem

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Enterprise Mobile Trends and Biz Drivers
1
1
18
of IT spending on
mobility by 2017
($600 Bn Approx.)
%
480
workforce to
depend on Mobile
solutions for work
by 2015
Million
$3.1
By 2017, Global
EMM market to
reach
Billion
Enterprises to
maintain their
own Appstore
by 2017
67%
of enterprises
will adopt MDM
solution by 2017
500%
in Mobile
CRM apps
in 2014
Mobile Web
of Fortune 500
companies to
deploy HTML5
mobile apps
75%
Web
connected
devices by
2018
mobile
connected
devices by
2018
10
$18
By 2019,
Wearable
market to reach
Billion
31
Billion
By 2019, IoE
solutions to grow
$7.1
Trillion
Billion
$181
Billion
By 2017,
BYOD
market
enterprises to enforce BYOD
policies by 201750%
enterprises already support some
form of BYOD89%
IT decision makers are
currently/planning to support BYOD75%
BYOD
of all tablets will
be deployed by
enterprises
20%
CYOD,BYOC&BYOA
Device level policies
Data level policies
tables to ship
in 2014
$174
Billion
2014: A prominent
year in Enterprise
Mobility
Enterprise AppStore – A reality
One view – Any platform
Empower Everyone – BYOD
Internet of everything
Productivity = Work – Boundaries
MBaaS
Context Aware
Omni channel
Beacon
Next Gen answer for mobile-first enterprise
New dimension of Awareness
Only way forward
Your virtual companion
Market by 2017
$7.7
Billion
$96
Billion
impact on
annual
consumer
spending
by 2015
10%
will be
continuously
tracked by
2015
retail sales via
smartphone
$12
Billion
devices with support for
beacon technology
world
population
560 Million
2Million
Mobile
Vs Web

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Where to start?

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Digital Transformation Journey
to transform your
Enterprise
Leverage
Mobile / Digital Assets
Re-building your existing processes to fit
seamlessly into the mobile paradigm
Metamorphosis of business models catalyzed
by new age mobile innovations (NFC, AR..)
xx
Convergence of SMAC forces to make that
digital leap
xx
Process
Transformation
Digital
Transformation
Mobile Enabling
Enabling existing
channels on a mobile
device
Wider reach and improved
access
Incorporating process
efficiency across all
functions in an enterprise
Improved revenues through
better customer experience
and segmentation using
advanced Analytics
Integrate Social, Analytics
and other digital elements
into the mobile experience
to drive enterprise digital
transformation
Business Model
Innovation
Get Started Get Competitive Lead the Competition

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Moving Towards System of Engagement
Moving towards building User Integrated Platform
Views

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ENTERPRISE
MOBILITY
THE NEED,THE SOLTUION

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Strategy
Mobility Roadmap and
roll-out strategies with clear
time-to-market advantage
MOBILITY NEEDS @ ENTERPRISE
Design
Concept to design
of mobile solutions
that is focused
on consumers
Architecture
Enterprise architecture with
mobile first design concepts.
Need for multi-OS and future
proof roadmap is increasing
Testing
Test strategy definition and
need for multi-device and
multi-OS testing. Additionally
need for performance testing.
Life Cycle
Management
Apart from distribution, there is
a clear need for management
of the apps through the life
cycle of pre & post production
Support
Pro-active post-production
support needs are increasing
by the day as multi-OS needs
have become a reality
Managed Mobility
Opex based management of mobile
devices, data plans, security, updates
and upgrades are a reality even in large
enterprises
Development
Cross platform vs native vs html5
development strategy. Focus on agile
based continuous development process
for shorter time-to-market

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Strategy
Deliver a comprehensive enterprise mobility strategy, an architecture
blueprint and a practical roadmap to support current and future business
models, and business processes required to effectively define and deliver
digital transformation within an organization in a cost effective manner.
Mobility
Consulting
Advisory Services
Business Strategy
Tech Strategy

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30% reduction
in Customer Journey time

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Lessons Learnt
• Mobile applications are individually small but collectively
start to change the way the business works
• Mobile applications allow the bridging of physical and digital
environments

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In most of the organizations, design is still usually
thought of last rather than FIRST.

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Rethink and Extend Mobile Service
Design Context
“Success or failure is often
determined on the drawing board”
ROBERT J. MCKAIN
Fewer buttons,
more
gestures

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Be Simple – Touch the Future
• Virtual shopping experience with
3D pharmacy store.
• Interactive mobile shopping with
Pharmacist Avatar
• 4.5 Star Rating
• Newer Revenue Stream
S e l e c t e d f o r m o s t i n n o v a t i v e
m o b i l e a p p s c a t e g o r y a t M I T X
I n n o v a t i o n A w a r d s 2 0 1 3
SIMPLIFYING THE SHOPPING EXPERIENCE

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Lessons Learnt
• Idea-POC-Pilot-Scale is an excellent model to follow
• Over-investing in the early stages is a very good idea
• Requires stronger project management than regular IT
projects – greater number of unknowns and variables.

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ARCHITECTURE
ENTERPRISES FACE A GAMUT OF CHALLENGES AS THEY
EMBARK ON MOBILITY INITIATIVES
KEY CHALLENGES
IN ARCHITECTING
MOBILE
APPLICATION
Cost considerations
B2C vs B2B Apps
Technology Choice
Platform choice
Supported Device models
Integration Needs
Build vs Buy
Support & Maintenance
models

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Security and Integration should drive
architecture principles

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Architecture for easy scalability
Plug-n-play
architecture without
any hard-binding
between the
components
Content Management
System to ensure easy
scalability & customization
Mobile Friendly services
Maximum use of
reusable components to
reduce cost & decrease
time to market
In-app Analytics to
measure usage & derive
insights
Offline Capability for
non-stop access

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VIRTUALIZING THE AIRPORT JOURNEY
UK Airport
360
view of Customer
journey
°

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Holistic Connectivity is On the Horizon

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Holistic Connectivity is On the Horizon

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Lessons Learnt
• High number of unknowns while connecting to existing
legacy environments – mix & match is tricky
• Product maturity is low. Expect roadbumps
• Platformisation & Continuous Feature Addition
• Adoption requires more than launching the app

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Development Methodology
√ Agile in a Box
√ Onsite – Offshore Framework
Build / Develop
√ Coding Standards
App Development - Factory Model
√ App factory – Development Cycle
√ Managed Support Services
JAMBUL
√ Mobile App Rapid
development
Mobility Shared Services
√ MAMS Model
√ Coding Reviews
MOBILE APPLICATION DEVELOPMENT
– BEST PRACTICES
√ Leveraging Reusable Components
√ Usage of Static Code Analyzer
√ Unit test Automation

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Lessons Learnt
• Mission critical/ Life Critical applications via mobile
• Leapfrog web technologies
• Real time data matters
• Scaling is difficult in emerging technology. Investment
required.
• Creative solutions always exist

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TESTING
Tools
Types
Infra
Cross Platform Automation on Devices &
Simulators plugged with frameworks for reusability
analysis
Mobility Testing
Make your own End to End Mobile QA strategy
Customize, Design, Execute and Certify
Save Cost through increased Automation and Virtualization
Solve your problems innovatively
Project specific QA strategy for mobile
for recommendations on Process ,Tools , Infra
Private Secure Cloud for On Demand Devices on
Cloud with automation support
User Experience- Network Validation, Compliance
verification, performance & security testing
Platform

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LIFE CYCLE MANAGEMENT
Customer context
Product description
Mobile
Enterprise
App
Catalog
Security &
Provisioning
Platformization
Ready Industry
& Enterprise
apps
Un-middleware Complete
app-lifecycle
management
solution
Comprehensive
security,
simplified
Integration
Lifecycle
mgmt.
BYOD
Immediate
productivity gains
Cost of
mobilizing
workflows,
compliance,
productivity
gains
Distribute apps
& content
effectively
Security &
control w/o
dependencies

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MANAGED MOBILITY
OPEX BASED APPROACH TOWARDS MANAGING MOBILE
Solution
Enterprise Managed Mobility: Mobile Enable your Enterprise
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2 3 4 5
PROGRAM MANAGEMENT
MOBILE APPS
(Reusable Components,
App- Suite, Custom Apps)
DEVICES
(Servers, End Devices)
NETWORK
(Cloud, 3G/4G/Wifi, TEMS)
MANAGED
SERVICES
Factors
Costs
• Minimal Upfront Investment
• Opex Based
• Visibility to future costs
Operations
• No hassle of dealing with
multiple vendors
• Single Helpdesk
• Improved productivity
Technology
• Ability to start small
• Easy Scalability
• Future Proof Solutions
• Minimizes technology risks
1
ADVISORY SERVICES

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Bringing it all together for cross
functional benefits
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Mobile 1.0
Enable core systems on mobile
Mobile enable
“time sensitive”
activities
Eliminate work
duplication and
paperwork
Focus on “Day in
the life” of a user
Make processes
collaborative
& social
Leverage native device
features
Leverage device
interactivity to
optimize processes
Maximize self-service
Through mobile
Add context to
information
Combine context
and
physical objects
Simplify complex processes
through interactivity
Pin to Product
Transformation
Mobile 2.0 Mobile 3.0
Decouple info access
from time and
location

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Lessons Learnt
• SMAC technologies work together, with sensors, for the
best results
• Business change and transformation potential of mobile
• Recognizing the new SOE Stack

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BECAUSE EVERYTHING IS UP FOR GRABS (AGAIN) …
“We are in era where we are re-imagining
nearly everything … powered by new
devices, plus connectivity, plus new user
interfaces, plus beauty….”
—Mary Meeker - Kleiner Perkins Caufield & Byers

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THANKYOU
Happy Teacher‘s Day!
Happy Janmashtmi!
Arjun Ahlawat