10. 9
GROWINGSALESINTHEAGEOFTHECUSTOMER
www.convergehub.comw
855.411.CRM9 | 510.924.1683r
minfo@convergehub.com
Automate
MarketingandSalesrepshavetheirhandsfullgeneratingleadsand
convertingthem tocustomers.Theydonotneedtogothroughthe
additionalburden ofdoing redundantdata entry and increasing
administrativeresponsibilities.Whenrepsarefacedwithchallengesof
carryingoutextensivereportingtasksandotheractivitiesthatare
definitelynotamongtheircoreskills,theytendtofeelpressurizedand
productivitygoesdown.
Automationoftedioustaskswiththehelpofrighttoolscansavemoneyandenergy.Therighttoolsshouldbeable
tosupportexistingbusinessprocesseswithautomationandalsofacilitateendtoenddatamanagement.For
example,usetheautomationfeaturesofCRM systemstoupdateandscoreleadsbasedoncertaincriteria,and
alsobeabletotrackallinteractions,documentsandinformationfrom oneplace.Automationofdaytodaytasks
suchasleadassignment,updatinglists,sendingmessagesandemailsandfollow-upreminders,monitoring
individualandteamperformance,andsoonleadstoenhancementofproductivity.
UsemultipleChannels
Multichannelmarketingreferstothepracticeofinteracting
with prospects and customers using a combination of
communicationchannels–websites,retailstores,social
platforms,mailordercatalogs,onlinechat,directmail,email,
mobile,etc.–andenablingprospectsandcustomerstotake
actionusingthechanneloftheirchoice.
TToday’sbuyersusevariouschannelstogatherinformation
aboutaproducttheywanttopurchaseorgetservicefora
producttheyhavepurchased.Multichannelmarketingis
aboutchoice.
CompaniesCompanies mustdevelop the ability to engage with
prospectsusingwhateverchanneltheychoose.Youhaveto
bewhereyourbuyersareandengagewiththem asthey
wanttobeengaged.Ithasbeenfoundthatmultichannel
customersspend three to fourtimesmore than single
channelcustomersdo.
---
---
---
---
---
---
---
---
11. 10
GROWINGSALESINTHEAGEOFTHECUSTOMER
855.411.CRM9 | 510.924.1683r
minfo@convergehub.com
www.convergehub.comw
WorkwithPartners
In today’s world no business can work in a silo.
Businessesworktogethertoprovideservicesorbring
inmorebusinessthroughchannelpartners,Working
withPartnersallowsbusinessestomaximizethereturn
ontheirinvestmentsandgrowtheirchannelbusiness
alongwiththeirdirectsalesbusiness.Italsohelps
partnersmake more sales,close more deals,and
generatehigherprofits.generatehigherprofits.
Yourbusinessshouldfocusonestablishingclearand
easycollaborationandcommunicationchannelswith
partners.Referringleads,sharingrelevantdocuments
andcommunicatinginasecuredenvironmentiscritical
tosuccessfulpartnerrelationship.
Asthenumberofchannelswillcontinuetoriseinfuture,theneedtoembracemultichannelmarketingwillbecome
criticalforallbusinesses.
Createandmaintainasingleview acrossallchannels–Prospectsandcustomersshould
receivesameinformationregardlessofthechanneltheyareaccessingfrom
Establish a multichannelmarketing platform – Yourmarketing platform should support
engagementacrossmultiplechannels
Createconsistentcustomerexperiencesacrossallchannels–Thekeytothisistomanage
customerexperienceasabrand,andnotcreatedistinctexperienceforeachchannel
Someofthekeyfactorscontributingto
successofmultichannelmarketingare
------------
----------