Fred Vallaeys was an early Google employee who helped create many of the AdWords features still in use today.In this webinar he'll discuss:
- Specific AdWords automation rules...and things NOT to do
- AdWords scripts...how to set them up and what they can do
- Precise bidding strategies that you can use to gain an advantage over your competition
- The 3 most powerful automations at use in AdWords today. Each takes only minutes to create, costs nothing to use, but will boost your PPC results
Only Google can set the bids at the time. It is important to use them and try and find the best way to set your prices. Use the dashboard to figure out the best practices.
Set up an action item. This will make it easier to automate the process by telling Google what to do. Make sure to understand what you're automating, or it may get confusing.
AdWords Scripts allow you to to schedule and automate through code. These scripts can talk to your external data sources to be most effective. Some examples are to use it through Google Tasks, Docs, and Calendar. They can be used for A/B testing, reports, and for creating campaigns. There are several steps to creating a script, but it is worth it.