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Inspiring Agency: Trans & Mixed Media Storytelling

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Opening plenary for Digifest 2017, demonstrating how transmedia and mixed-media storytelling can deepen engagement with audiences and inspire agency.

Publié dans : Design
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Inspiring Agency: Trans & Mixed Media Storytelling

  1. 1. Inspiring Agency Corey Timpson Vice President, Exhibitions, Research, and Design Canadian Museum for Human Rights corey.timpson@humanrights.ca @coreytimpson Trans and Mixed Media Storytelling
  2. 2. . Collections . Exhibitions . Trusted sources of knowledge Museums @coreytimpson
  3. 3. . Conceptual subject matter . Contemporary subject matter . Subject to interpretation . Active: “for” human rights Canadian Museum for Human Rights @coreytimpson
  4. 4. . Conceptual subject matter . Contemporary subject matter . Subject to interpretation . Active: “for” human rights IMPLICATIONS . Collecting, Exhibiting . Becoming a trusted source of knowledge Canadian Museum for Human Rights @coreytimpson
  5. 5. . Intangible heritage . Stories are our artefacts Canadian Museum for Human Rights @coreytimpson
  6. 6. . Intangible heritage . Stories are our artefacts . Unique opportunities for: - collecting intangible heritage - mixed and transmedia storytelling Canadian Museum for Human Rights @coreytimpson
  7. 7. . Stories hold the power to inspire. Storytelling has the potential to engage. . Rich stories demand rich storytelling Design Challenge @coreytimpson
  8. 8. @coreytimpson Experience Design
  9. 9. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE Experience Design @coreytimpson
  10. 10. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Designed opportunities for personalization & collaboration = PERSONAL RELEVANCE Experience Design @coreytimpson
  11. 11. . Passive, Active, Interactive, Immersive experiences = BALANCED PHYSICAL & COGNITIVE EXPERIENCE . Designed opportunities for personalization & collaboration = PERSONAL RELEVANCE . Varied design type, varied media, varied interaction design = DESIGN CONSISTENCY Experience Design @coreytimpson
  12. 12. . Object/Artefact/Prop/Facsimile/Photo/Document/Painting/Sculpture/… . Frame. Case . Scenography . Digital . Varied media. Varied style. Varied graphic. Varied environmental. Varied interaction = RICH EXPERIENCE = DEEP ENGAGEMENT Mixed Media @coreytimpson
  13. 13. . Object = storytelling tool like all the others . Digital = employ, exploit Exploit the Digital Potential @coreytimpson
  14. 14. . Object = storytelling tool like all the others . Digital = employ, exploit DIGITAL OPPORTUNITIES . Ease of content evolution . Evolve experience . Continue meeting audience expectations . Facilitate interactivity Exploit the Digital Potential @coreytimpson
  15. 15. Digital Interactivity @coreytimpson
  16. 16. . Dialogic . Museum informs visitor Digital Interactivity @coreytimpson
  17. 17. . Dialogic . Museum informs visitor . Visitor informs museum . Visitors inform one another with the museum as venue Digital Interactivity @coreytimpson
  18. 18. . Convergence of In Situ & Remote audiences . Blending of In Situ & Remote audience activities Digital Interactivity @coreytimpson
  19. 19. Empowering Women Exhibition @coreytimpson
  20. 20. @coreytimpson
  21. 21. @coreytimpson
  22. 22. @coreytimpson
  23. 23. @coreytimpson
  24. 24. @coreytimpson . Evolved the exhibition content (additional content variety) . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote audiences (audience reach) . Created longevity of experience (post museum visit, post exhibition run) . Transmedia - artefact, image, text, digital VR (access and entry) Opportunities Realized
  25. 25. @coreytimpson Freedom of Expression in Latin America Installation
  26. 26. @coreytimpson . Increased content & interpretation . Increased the variety of experience types for the in-situ audience (passive, active, interactive) . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post museum visit, post exhibition closing) . Transmedia - artefact, image, text, digital AR (access and entry) . Provided personalization (sharable through social & mobile) Opportunities Realized
  27. 27. @coreytimpson Witness Blanket Exhibition
  28. 28. @coreytimpson . Increased the variety of experience types for the in-situ audience . Created an experience for the remote & mobile audiences (dialogic) . Created longevity of experience (post exhibition closing) . Transmedia - artefact, image, text, digital, web . Provided personalization (sharable through social & mobile) & response/self expression . Obtain metrics used in evaluation & reporting (integrated analytics) Opportunities Realized
  29. 29. @coreytimpson Bentwood Box Installation
  30. 30. @coreytimpson . Increased content & interpretation . Created an experience for the remote & mobile audiences (audience reach) . Created longevity of experience (post exhibition closing, post museum visit) . Transmedia - artefact, image, text, digital artefact (access and entry) . Collections Building (digital artefact) Opportunities Realized
  31. 31. @coreytimpson . To be efficient in operations (scalability, cost effectiveness) . To be good, interesting, relevant storytellers . To be a trusted source of knowledge Digital in Mixed & Transmedia Storytelling
  32. 32. @coreytimpson . To grow the audience & audience types . To engage the audience through variety and personalization Digital in Mixed & Transmedia Storytelling
  33. 33. @coreytimpson Inclusive Storytelling
  34. 34. @coreytimpson . Inclusive initiation = Accessibile outcome . Increased Usability . No compromise on aesthetics or design intent . Rich Experience for all Inclusive Storytelling
  35. 35. @coreytimpson . Mixed experience design . Multi-sensory Sight Unseen Exhibition
  36. 36. @coreytimpson Rich Stories, Rich Storytelling
  37. 37. Corey Timpson Vice President, Exhibitions, Research, and Design Canadian Museum for Human Rights @coreytimpson | corey.timpson@humanrights.ca

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