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Corticon Success Story

UNUM


Summary                                       About Unum
Unum, a Fortune 500 company and one           Unum is a market leader in disability, group life, long term care
of the world’s leading employee benefits      and voluntary benefits. Through a family of businesses built over
providers, uses Corticon Business Rules
                                              160 years and 10,000 employees, Unum provides better benefits
Management System (Corticon BRMS)
as their business rules engine (BRE) and      for more than 171,000 businesses and their employees worldwide,
business rules modeling solution. Unum        helping to protect 25 million working people and their families in
uses the Corticon BRMS solution to            the event of illness or injury.
automate the business rules that govern
core business functions, thus delivering      Simply Unum is a major product and service platform that makes
better customer service at reduced            it easier for customers to do business with Unum. This innovative
cost. Unum leverages Corticon BRMS            approach improves virtually every aspect of managing benefits,
across the enterprise, from underwriting      from making benefits selection with thousands of product
and customer acquisition, to policy           combinations available to simplifying and reducing administration
administration and billing, to claims
                                              costs. These enhancements in turn allow Unum’s clients to stretch
management.
                                              their benefits budget, minimize administrative hassle and meet
Corticon BRMS helps Unum to automate          the needs of a diverse workforce. Providing an integrated portal,
more of their business, while still
                                              Simply Unum helps customers get answers to questions about
maintaining unprecedented agility and
business control. By externalizing business   policies, billing and claims while making it easier for Unum to
rules from programming code, Corticon         introduce new products and services. Integrating legacy systems
BRMS helps Unum’s IT group to deliver         and (previously manual) processes, Simply Unum employs a
order-of-magnitude faster implementation      SOA-centric architecture built with a number of key technology
and business change cycles.                   components, including Corticon’s Business Rules Management
                                              System (BRMS)1. The platform of Simply Unum earned Unum the
                                              No. 5 spot in the 2008 InformationWeek 500.




                                              1 The Corticon software was licensed via TIBCO under the brand name TIBCO
                                              iProcess Decisions.
Challenge

As part of Simply Unum it was essential that new products and services could be introduced to customers quickly. In the
past the business rules that defined these products and services had been hard to find and hard to change. This delayed the
introduction of new products and increased complexity and costs because manual workarounds had to be introduced when
rules changed too fast for the systems to respond. One of the critical challenges was reducing the time it took to make
changes to these business rules.

“Our business rules were locked up in code” said Julie Gross, Assistant VP of Business Systems Implementation “and this led
to lack of agility. Changes we needed urgently were taking 12-plus weeks to implement.”

Prior to the project, Unum had implemented business rules in many ways: directly in code, in complex Excel spreadsheets,
and in several home-grown rule engines. The problem with all of these approaches is that only simple rules could be
externalized to business analysts. Most of the logic still had to be maintained by skilled developers. Over time the business
documentation of rules in use became outdated, and the only reliable source of record was the application code.

This became a huge problem when the business needed to change the rules. The code implementing the rules had to be
found, then it had to be changed (often in several places) and then the impact of those changes had to be understood.
Even simple changes often reverberated across the system. Changes which could take minutes to describe from a business
perspective, commonly took weeks of developer time to properly implement and test. The business suffered from a loss of
agility and business people and IT alike had to deal with lots of frustration.

“We were drowning in code” said Julie Gross “and we needed something more structured and easy to change.”



Key Requirements

Unum had come across business-rules engines as a way to manage business logic in a simpler and more structured way.
When looking for a BRE, Unum identified some key requirements:

    •	   Business	rules	must	be	externalized	from	the	applications	and	application	code

    •	 Business	rules	must	be	represented	in	a	form	that	was	manageable	by	business	analysts	and	technical	support	
    resources (those who understood the business problems, and not only programmers)

    •	   Business	rules	must	be	delivered	to	other	IT	systems	as	web	services	within	their	SOA

    •	 The	solution	must	fit	with	the	other	components	of	Unum’s	Enterprise	Architecture,	especially	Microsoft®	BizTalk	
    and TIBCO iProcess. Enterprise Architecture is a corporate mandate at Unum and the selected business rules engine
    would become a standard component of the Enterprise Architecture

For Unum, though, business-rules management was more than just a systems or architectural issue. Adopting a business-
rules engine to manage business rules was a key component of the company-wide Simply Unum initiative.



Selection

Unum’s selection process was designed to find a business-rules engine suitable for widespread deployment – a true enterprise-
class, business-rules engine – as well as one that would meet their key requirements. Unum looked at seven vendors and asked
several to implement specific rules as a proof of concept. With all the other vendors Unum evaluated, “rules still looked like code”
and they found they had to invest hours in setup before they could even begin to implement rules. Based on their evaluation,
Unum selected Corticon BRMS for the Simply Unum project. Unum found a number of unique features in Corticon BRMS:

    •	 Automated	Quality	Assurance	–	Corticon’s	unique	analysis	tools	helped	to	ensure	the	rules	were	right,	in	a	way	that	was	
    understandable to business people

    •	 Integrated	Design	Time	Testing	–	Corticon’s	business-friendly	testing	environment	enables	non-technical	rule	authors	to	
    verify the business intent of rules

    •	   Automated	Generation	of	Deployment	Artifacts	–	Corticon’s	model-driven	architecture	automatically	generates	execut-
able	decision	services	from	rule	models	and	other	supporting	deployment	artifacts	such	as	WSDLs,	supporting	Unum’s	vision	
    of separate business and IT roles

    •	 Streamlined	Rule	Authoring	–	Corticon’s	100%	declarative,	spreadsheet-easy	rule	modeling,	one-click	analysis	tools	and	
    business-friendly testing eliminated hand-offs and made development and maintenance faster



Implementation

Unum found that business systems architects and analysts were productive with the Corticon Studio immediately after Corticon’s
standard 3-day training. Rule authoring involved identifying rules through facilitated sessions with multiple users and capturing
the business rule logic directly in Corticon Studio. This was a big improvement for Unum as they previously had serious problems
expressing rules.

In	the	past	Unum	had	built	various	tools	to	collect	business	rules	and	terms,	including	Microsoft®	Excel,	Microsoft®	Word	and	
even	custom-developed	Use	Case	templates	and	an	Enterprise	Data	Model	for	terms.	None	of	these	tools	worked	well	and	the	
Enterprise	Data	Model	remains	foreign	to	many	on	the	business	side	of	the	organization.			The	ease	with	which	rules	could	be	
documented and managed in Corticon contrasted strongly with this previous experience.



Solution

Unum purchased Corticon BRMS and rolled-out the first production applications in mid 2007. In addition to Corticon BRMS for
rules,	Unum’s	SOA	architecture	includes:	TIBCO’s	iProcess	for	workflow,	Exstream	Dialogue	for	managing	interactive	documents,	
Microsoft BizTalk for integration to legacy systems, and Microsoft .NET for code-based customization. Unum’s architecture deliv-
ers a unified, model-driven, service-oriented architecture that supports all their enterprise IT systems.

Using Corticon BRMS, Unum has developed true application-agnostic decision services, thus maximizing reuse and agility. With
63 decision services now in production, Unum reuses Corticon BRMS within TIBCO iProcess for process-based decisions, as well as
directly with .NET applications and Microsoft BizTalk.

Business decisions from a number of domains have been automated using the Corticon BRMS. Customer acquisition, self-service,
contact management, benefit administration and product specification have already been implemented, with benefits (claims)
underway. In addition, decisions for some technical domains such as workflow, orchestration and document generation have also
been automated. For instance, business rules are applied to workflow data and case data to make decisions to route an applica-
tion to an auto enrollment process or an interactive enrollment process.

Corticon–managed decision services support many business functions across the Unum group of companies and Unum has been
delighted with the system to date. Corticon’s ease of use and transparency means that business analysts are fully empowered to
manage business rules that comprise business decisions, leading to much faster turnaround on changes. For instance, one rule
change had been estimated at 40 hours of development effort using the old approach. The whole change was complete and in
production in 1 day using Corticon. This involved just 15 minutes of rule authoring, complete with logical analysis that highlighted
3 incomplete scenarios in the rule definition. Using Corticon eliminated a costly rework cycle had these problems not been found
at rule authoring time.

Before the Simply Unum project, a customer could wait eight weeks after a price quote was accepted before their policy was is-
sued; now it takes as little as a week. Changes that would have taken weeks can be made in days even including all the necessary
IT governance and controls. And changes are made with accuracy and confidence now, thanks to the model-driven approach and
rule verification built into Corticon.



The Corticon Experience

Working with Corticon has been a very positive experience for Unum. “The tool is easy to learn and easy to use” said John Pen-
noyer, the System Consultant and Rules Architect who led the project. “And when we did have issues, Corticon was right there to
help us. Throughout the project Corticon showed great commitment to its product and its customers”.

In the past, Unum’s business-rule authors had challenges with managing business rules. In contrast, they find Corticon’s one-
click rule integrity analysis and user-friendly modeling capabilities extremely effective. Corticon makes it easy for the business rule
authors to specify the rules and easy for them to get the rules right – they can see all the gaps, overlaps and problems that they
would otherwise have missed. All those missed problems would have shown up as erroneous results in the past, but with Corticon
the business-rule authors can catch them and fix them proactively, prior to deployment.

“Using Corticon to manage our business rules lets us adapt and evolve rather than having to reinvent everything for each new
product or service,” says Rick Klausner, VP of IT enterprise architecture. “We have realized a strong ROI with respect to Corticon.”



Future Growth

Unum is exploring an expanded use of business rules by adding business intelligence. They are considering using Corticon to help
them	define	their	BI	platform	and	eliminate	redundant	logic		in	their	Extract-Transform-Load		routines,	for	example,	or	in	report-
ing. They are also actively considering replacing their underwriting rating calculations – currently implemented on the mainframe,
in	XML	files,	in	SQL	Server,	in	DB2	and	in	C#	-	with	a	single,		manageable	set	of	business	rules.		




About Corticon

Corticon enables organizations to make better, faster decisions by automating business rules. Corticon’s patented “no-coding” rules engine
is	used	by	over	450	customers	to	automate	their	most	sophisticated	decision	processes,	reducing	development	and	change	cycles	by	90%.		
Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to
changing market conditions.

                                                                                            For more information visit www.corticon.com
Corticon Global
Corporate Headquarters                        Corticon Europe                                Sales                                          Partnerships
1000 Bridge Parkway                           Limesstraat	5                                  sales@corticon.com                             alliances@corticon.com
Redwood City, CA 94065                        4007	LA	Tiel
                                                                                             Investors                                      Technical Support
Telephone: +1 888.619.2424                    The Netherlands
                                                                                             investors@corticon.com                         support@corticon.com
Fax: +1 650.212.2727                          Telephone: +31(0)344 785570
Email: info@corticon.com                      Fax: +31(0) 84 719 2974                        Public Relations
                                              Email: info@corticon.com                       pr@corticon.com

©Copyright 2011 Corticon, Inc. All rights reserved. All products and services referenced herein are either trademarks or registered trademarks of their respective companies.

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Corticon Unum Success Story

  • 1. Corticon Success Story UNUM Summary About Unum Unum, a Fortune 500 company and one Unum is a market leader in disability, group life, long term care of the world’s leading employee benefits and voluntary benefits. Through a family of businesses built over providers, uses Corticon Business Rules 160 years and 10,000 employees, Unum provides better benefits Management System (Corticon BRMS) as their business rules engine (BRE) and for more than 171,000 businesses and their employees worldwide, business rules modeling solution. Unum helping to protect 25 million working people and their families in uses the Corticon BRMS solution to the event of illness or injury. automate the business rules that govern core business functions, thus delivering Simply Unum is a major product and service platform that makes better customer service at reduced it easier for customers to do business with Unum. This innovative cost. Unum leverages Corticon BRMS approach improves virtually every aspect of managing benefits, across the enterprise, from underwriting from making benefits selection with thousands of product and customer acquisition, to policy combinations available to simplifying and reducing administration administration and billing, to claims costs. These enhancements in turn allow Unum’s clients to stretch management. their benefits budget, minimize administrative hassle and meet Corticon BRMS helps Unum to automate the needs of a diverse workforce. Providing an integrated portal, more of their business, while still Simply Unum helps customers get answers to questions about maintaining unprecedented agility and business control. By externalizing business policies, billing and claims while making it easier for Unum to rules from programming code, Corticon introduce new products and services. Integrating legacy systems BRMS helps Unum’s IT group to deliver and (previously manual) processes, Simply Unum employs a order-of-magnitude faster implementation SOA-centric architecture built with a number of key technology and business change cycles. components, including Corticon’s Business Rules Management System (BRMS)1. The platform of Simply Unum earned Unum the No. 5 spot in the 2008 InformationWeek 500. 1 The Corticon software was licensed via TIBCO under the brand name TIBCO iProcess Decisions.
  • 2. Challenge As part of Simply Unum it was essential that new products and services could be introduced to customers quickly. In the past the business rules that defined these products and services had been hard to find and hard to change. This delayed the introduction of new products and increased complexity and costs because manual workarounds had to be introduced when rules changed too fast for the systems to respond. One of the critical challenges was reducing the time it took to make changes to these business rules. “Our business rules were locked up in code” said Julie Gross, Assistant VP of Business Systems Implementation “and this led to lack of agility. Changes we needed urgently were taking 12-plus weeks to implement.” Prior to the project, Unum had implemented business rules in many ways: directly in code, in complex Excel spreadsheets, and in several home-grown rule engines. The problem with all of these approaches is that only simple rules could be externalized to business analysts. Most of the logic still had to be maintained by skilled developers. Over time the business documentation of rules in use became outdated, and the only reliable source of record was the application code. This became a huge problem when the business needed to change the rules. The code implementing the rules had to be found, then it had to be changed (often in several places) and then the impact of those changes had to be understood. Even simple changes often reverberated across the system. Changes which could take minutes to describe from a business perspective, commonly took weeks of developer time to properly implement and test. The business suffered from a loss of agility and business people and IT alike had to deal with lots of frustration. “We were drowning in code” said Julie Gross “and we needed something more structured and easy to change.” Key Requirements Unum had come across business-rules engines as a way to manage business logic in a simpler and more structured way. When looking for a BRE, Unum identified some key requirements: • Business rules must be externalized from the applications and application code • Business rules must be represented in a form that was manageable by business analysts and technical support resources (those who understood the business problems, and not only programmers) • Business rules must be delivered to other IT systems as web services within their SOA • The solution must fit with the other components of Unum’s Enterprise Architecture, especially Microsoft® BizTalk and TIBCO iProcess. Enterprise Architecture is a corporate mandate at Unum and the selected business rules engine would become a standard component of the Enterprise Architecture For Unum, though, business-rules management was more than just a systems or architectural issue. Adopting a business- rules engine to manage business rules was a key component of the company-wide Simply Unum initiative. Selection Unum’s selection process was designed to find a business-rules engine suitable for widespread deployment – a true enterprise- class, business-rules engine – as well as one that would meet their key requirements. Unum looked at seven vendors and asked several to implement specific rules as a proof of concept. With all the other vendors Unum evaluated, “rules still looked like code” and they found they had to invest hours in setup before they could even begin to implement rules. Based on their evaluation, Unum selected Corticon BRMS for the Simply Unum project. Unum found a number of unique features in Corticon BRMS: • Automated Quality Assurance – Corticon’s unique analysis tools helped to ensure the rules were right, in a way that was understandable to business people • Integrated Design Time Testing – Corticon’s business-friendly testing environment enables non-technical rule authors to verify the business intent of rules • Automated Generation of Deployment Artifacts – Corticon’s model-driven architecture automatically generates execut-
  • 3. able decision services from rule models and other supporting deployment artifacts such as WSDLs, supporting Unum’s vision of separate business and IT roles • Streamlined Rule Authoring – Corticon’s 100% declarative, spreadsheet-easy rule modeling, one-click analysis tools and business-friendly testing eliminated hand-offs and made development and maintenance faster Implementation Unum found that business systems architects and analysts were productive with the Corticon Studio immediately after Corticon’s standard 3-day training. Rule authoring involved identifying rules through facilitated sessions with multiple users and capturing the business rule logic directly in Corticon Studio. This was a big improvement for Unum as they previously had serious problems expressing rules. In the past Unum had built various tools to collect business rules and terms, including Microsoft® Excel, Microsoft® Word and even custom-developed Use Case templates and an Enterprise Data Model for terms. None of these tools worked well and the Enterprise Data Model remains foreign to many on the business side of the organization. The ease with which rules could be documented and managed in Corticon contrasted strongly with this previous experience. Solution Unum purchased Corticon BRMS and rolled-out the first production applications in mid 2007. In addition to Corticon BRMS for rules, Unum’s SOA architecture includes: TIBCO’s iProcess for workflow, Exstream Dialogue for managing interactive documents, Microsoft BizTalk for integration to legacy systems, and Microsoft .NET for code-based customization. Unum’s architecture deliv- ers a unified, model-driven, service-oriented architecture that supports all their enterprise IT systems. Using Corticon BRMS, Unum has developed true application-agnostic decision services, thus maximizing reuse and agility. With 63 decision services now in production, Unum reuses Corticon BRMS within TIBCO iProcess for process-based decisions, as well as directly with .NET applications and Microsoft BizTalk. Business decisions from a number of domains have been automated using the Corticon BRMS. Customer acquisition, self-service, contact management, benefit administration and product specification have already been implemented, with benefits (claims) underway. In addition, decisions for some technical domains such as workflow, orchestration and document generation have also been automated. For instance, business rules are applied to workflow data and case data to make decisions to route an applica- tion to an auto enrollment process or an interactive enrollment process. Corticon–managed decision services support many business functions across the Unum group of companies and Unum has been delighted with the system to date. Corticon’s ease of use and transparency means that business analysts are fully empowered to manage business rules that comprise business decisions, leading to much faster turnaround on changes. For instance, one rule change had been estimated at 40 hours of development effort using the old approach. The whole change was complete and in production in 1 day using Corticon. This involved just 15 minutes of rule authoring, complete with logical analysis that highlighted 3 incomplete scenarios in the rule definition. Using Corticon eliminated a costly rework cycle had these problems not been found at rule authoring time. Before the Simply Unum project, a customer could wait eight weeks after a price quote was accepted before their policy was is- sued; now it takes as little as a week. Changes that would have taken weeks can be made in days even including all the necessary IT governance and controls. And changes are made with accuracy and confidence now, thanks to the model-driven approach and rule verification built into Corticon. The Corticon Experience Working with Corticon has been a very positive experience for Unum. “The tool is easy to learn and easy to use” said John Pen- noyer, the System Consultant and Rules Architect who led the project. “And when we did have issues, Corticon was right there to help us. Throughout the project Corticon showed great commitment to its product and its customers”. In the past, Unum’s business-rule authors had challenges with managing business rules. In contrast, they find Corticon’s one-
  • 4. click rule integrity analysis and user-friendly modeling capabilities extremely effective. Corticon makes it easy for the business rule authors to specify the rules and easy for them to get the rules right – they can see all the gaps, overlaps and problems that they would otherwise have missed. All those missed problems would have shown up as erroneous results in the past, but with Corticon the business-rule authors can catch them and fix them proactively, prior to deployment. “Using Corticon to manage our business rules lets us adapt and evolve rather than having to reinvent everything for each new product or service,” says Rick Klausner, VP of IT enterprise architecture. “We have realized a strong ROI with respect to Corticon.” Future Growth Unum is exploring an expanded use of business rules by adding business intelligence. They are considering using Corticon to help them define their BI platform and eliminate redundant logic in their Extract-Transform-Load routines, for example, or in report- ing. They are also actively considering replacing their underwriting rating calculations – currently implemented on the mainframe, in XML files, in SQL Server, in DB2 and in C# - with a single, manageable set of business rules. About Corticon Corticon enables organizations to make better, faster decisions by automating business rules. Corticon’s patented “no-coding” rules engine is used by over 450 customers to automate their most sophisticated decision processes, reducing development and change cycles by 90%. Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to changing market conditions. For more information visit www.corticon.com Corticon Global Corporate Headquarters Corticon Europe Sales Partnerships 1000 Bridge Parkway Limesstraat 5 sales@corticon.com alliances@corticon.com Redwood City, CA 94065 4007 LA Tiel Investors Technical Support Telephone: +1 888.619.2424 The Netherlands investors@corticon.com support@corticon.com Fax: +1 650.212.2727 Telephone: +31(0)344 785570 Email: info@corticon.com Fax: +31(0) 84 719 2974 Public Relations Email: info@corticon.com pr@corticon.com ©Copyright 2011 Corticon, Inc. All rights reserved. All products and services referenced herein are either trademarks or registered trademarks of their respective companies.