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recursive collaboration
   building linden lab and second life




                               cory ondrejka
                   cory.ondrejka@gmail.com
topics for today



communication
  innovation
 collaboration



                                2
using sl development as a setting




                                3
as well as the broader context of



               climate change
              global recession




                                 4
concluding with some challenges




                              5
or, perhaps, opportunities?




                          6
45 minutes, 201 slides




                     7
45 minutes, 200 slides




hope you’ve had your coffee

                              8
first, some questions




                   9
how many of you...
         text
        tweet
  instant message
update a blog or sns
  play videogames
     play mmos


                                 10
on the other hand




 know anyone who still has
their assistant printing email?



                                  11
on the other hand




 know anyone who still has
their assistant printing email?



                                  12
disclaimer




         13
not technological determinist




                            14
not technological determinist




but new technology changes options




                                     15
not technological determinist




  so failure to understand it means
    we are missing opportunities
                                      16
most true of communication technology




                                    17
so, why am i talking about this?




                               18
distant past


   drove submarines in the us navy
       national security agency
defense contracting lockheed sanders




                                        19
distant past


   drove submarines in the us navy
       national security agency
defense contracting lockheed sanders



             (ie,the stuff i can’t talk about)

                                                 20
distant past


   drove submarines in the us navy
       national security agency
defense contracting lockheed sanders


  (which i raise to establish my non-hippy
    cred before covering collaboration)

                                             21
more recently
 arcade game development
console game development
        second life




                                 22
focus on linden and sl




                     23
so, from our original list



communication
   innovation
  collaboration



                                24
it all starts with communication




                               25
by which we mean




               26
sharing information




                  27
sharing experience




                 28
at a distance




            29
the experience economy




                     30
the experience economy




what happens when the
 information economy
  becomes interactive
                        31
getting cheaper




              32
and more flexible




               33
the history




          34
point-to-point sequential



pony express
telegraph




                                 35
point-to-point simultaneous



       telegraph
       telephone




                          36
one-to-many



radio
television
(ie, broadcast)




                            37
many-to-many




packet-based
the internet
the web           image cc:by matt britt

                                           38
and colliding with games




                       39
you know the history, right?




                           40
30 second online game history




                            41
30 second online game history




                            42
30 second online game history




                            43
30 second online game history




                            44
30 second online game history




                            45
emergence of virtual worlds




                          46
second life




          47
what is second life?




   user-created, online world
an online game without the game


                                      48
a synthetic place




        create
        work
         play

                 49
real-time, collaboration




as opposed to the web’s solo, sequential experience

                                                  50
on a vast scale




millions of people and places
                                51
economic scale, too
   residents have built thousands of businesses in an
  economy generating more than $1 million every day




built on microtransactions in digital items and experiences

                                                          52
breaking the magic circle




                        53
the magic circle?




                54
all about context




                55
all about rules




              56
all about rules
beating each other up OK




                                    57
all about rules
beating each other up OK




     beating each other up frowned on
                                        58
for online games, about restrictions



             of commerce
          of communication




                                   59
no magic circle in second life




                             60
like much of the web




                   61
innovation beyond second life




       ability to create markets
      collaboration at a distance
              participation

                                    62
sl and real world mix




                    63
with more expressive user creation




                                 64
power of place




             65
text, sequential, monologue




                          66
place, collaborative, dialog




                           67
bringing us together




                   68
‘cause when you can do anything




                              69
we celebrate our collaboration




                             70
even better
         collaboration is a gateway drug to
          technology and to participation



                       to entrepreneurship


and community formation
                                              71
with impressive results


      1.2 billion internet users
     3.5 billion cell phone users
 100’s million social network users
10’s million game/virtual world users


                                        72
and then...




technology, participation, entrepreneurship,
 and community lead to something else...

                                               73
leading to the second topic



communication
 innovation
 collaboration



                            74
innovation?




          75
innovation?
productized knowledge




                                  76
innovation?
productized knowledge

  innovation is the engine
    of per-capita growth




                                       77
innovation?
productized knowledge

  innovation is the engine
    of per-capita growth


             innovation leads to
             exponential curves



                                             78
in other words, dramatic change




                              79
that doesn’t play favorites




                          80
that doesn’t play favorites


                                      buggy
                                      whip
                                      sales




schumpeter and creative destruction

                                              81
leads to interesting times




                         82
leads to interesting times




we predict linearly




                                        83
leads to interesting times

    reality is exponential




                             84
leads to interesting times



so we’re often really unprepared




                                        85
consider the internet/it revolution
moore’s law




                                        86
a good thing
moore’s law



 radical drop in
computing costs




                              87
connecting us
moore’s law



 radical drop in
computing costs    the internet




                                    image cc:by matt britt

                                                             88
in unanticipated ways
moore’s law



 radical drop in                  broadband
                   the internet
computing costs                   explosion


     3D
 acceleration




                                                 89
with far reaching results
moore’s law



 radical drop in                    broadband      friend
                   the internet
computing costs                     explosion     networks


     3D                               online
                   online games                   nichification
 acceleration                       communities


                                                  trust friends,
                   virtual worlds                  not experts


                                                                   90
driving the need for more innovation




                                   91
but innovation is hard




expect ready, aim, fire


                                          92
get random walks




               93
with lots of false starts




          start
                        94
before we find the next big thing

                          eureka!




                                    95
and we see lots of false patterns




            correlation versus causation


                                           96
what we know about innovation
    knowledge collisions


     communication


      learning


participation

                             97
knowledge collisions




                   98
at the edges of networks




bringing disjoint knowledge together
                                       99
with easier communication




                        100
helped by trends

decreasing
  costs




                            101
helped by trends

decreasing
  costs




             increasing flexibility, availability


                                                   102
learning and innovation




                      103
maximizing participation




                       104
long tail participation




                      105
this isn’t just consumption




                          106
this isn’t just consumption
total value of hits




           more or less equal to the rest




                                            107
but also potential contributors




                              108
but also potential contributors
traditional employees




                    everyone else




                                    109
examples all over




                110
wikipedia




        111
“but that’s easy”




                112
(who would have bet on it?)




                          113
something harder




               114
“but those are open source people”




                                 115
lowered barriers are a big deal




                              116
participation
      Web           Wikipedia          Sims
      Open Source   Mainstream Media
70%




35%




0%



                                               117
participation
      Web           Wikipedia           Sims
      Open Source   Mainstream Media    Second Life
70%




35%




0%



                                                      118
leading to the third topic



 communication
   innovation
collaboration



                              119
what impedes trying?



  capital
  stigma
regulation



                          120
capital




      121
stigma




     122
regulation




         123
so, to maximize progress




lots of communities

sharing knowledge

 creating together

                                      124
bringing us back to the web




                          125
which has some broad trends
moore’s law



 radical drop in                      broadband      friend
                     the internet
computing costs                       explosion     networks


     3D                                 online
                     online games                   nichification
 acceleration                         communities


                                                    trust friends,
                     virtual worlds                  not experts


                                                                     126
free-ish

computing
bandwidth
 storage




                   127
communities
connecting




 learning    collaborating

                         128
enabled new models

  cheap computing
          +
     communities
          =
   crowdsourcing
collaborative filtering
   niche fulfillment

                         129
this is a real power shift




                         130
consider               935




image cc by:nc 2007 esther dyson

                              131
the gray lady         935




        1851
     98 pulitzers
   1.5m circulation
   $4b advertising
       (1999)




                      132
lots of free stuff        935




     1995                    1851
  0 pulitzers             98 pulitzers
 sf classifieds          1.5m circulation
incorporated            $4b advertising
    (1999)                  (1999)




                                           133
about as threatening as   935




                          134
about as threatening as   935




                          135
and if there ever was a problem




                              136
go clubbing




          137
simple, right?




             138
except




         2008
advertising down 63%




                       139
except




          2008
                                   2008
#1 classified ad service
                          advertising down 63%
 30 million ads/month




                                                 140
except




(despite $500m from
      nyt.com)




                      141
except




 “little interest in   (despite $500m from
maximizing profits”           nyt.com)




                                             142
what have we learned?




                    143
don’t screw with baby seals




                          144
incredibly powerful

  cheap computing
          +
     communities
          =
   crowdsourcing
collaborative filtering
   niche fulfillment

                            145
moreover


 experience economy
          +
  crowd computing
          =
new economies of scale



                            146
remote collaboration redefines



     distance tradeoffs
    local/cluster hiring
        face-to-face




                            147
driving value and participation




                              148
nichification




finding what you want is valuable

   friends more trusted than others

                                   149
which shouldn’t surprise us

                 ebay
               wikipedia
               youtube
                 flickr
                google
              second life
                  etc
                            150
and what can niches do for you?




                markets
               employees
                partners

                              151
consider crowd computing




                       152
getting the right people




                       153
doing the right work




                   154
when you need them




                 155
just in time employees




                     156
consider the development of sl




                             157
2000-2002




        158
2000-2002
             linden street
several desks right next to each other
                 a&os
     culture of asking questions




                                         159
2000-2002
             linden street
several desks right next to each other
                 a&os
     culture of asking questions


          face-to-face interactions
              ad hoc meetings
                whiteboards
                                         160
2002-2004




        161
2002-2004
    2nd street
  one large room
 beta and release
remote employees




                            162
2002-2004
    2nd street
  one large room
 beta and release
remote employees

    entangled seating
    local face-to-face
      social signals
       email, wikis
                            163
2004-




    164
2004-


sansome and davis




                        165
2004-


    sansome and davis
and mountain view, battery




                                 166
2004-

    sansome and davis
and mountain view, battery
 seattle, boston, brighton
       and singapore




                                 167
2004-
    sansome and davis
and mountain view, battery
 seattle, boston, brighton
       and singapore
        rapid scaling




                                 168
2004-
    sansome and davis
and mountain view, battery
 seattle, boston, brighton
       and singapore
        rapid scaling
          multiple offices
                irc
               voice
           second life
                                 169
reducing non-local penalties




mixed-reality meetings
pure virtual meetings
    virtual rooms
    live channels
                           170
more complications awaited




                         171
residents




        172
plus metaverse entrepreneurs




                           173
and the fortune 500




                  174
all collaborating remotely




most employees never meet in the real world
       most hired directly within sl




                                          175
brings challenges for the future




                               176
user experience



ease of use
accessibility




                              177
search




     178
making the lessons real




                      179
how can remote collaboration help?




                                 180
relating this to the headlines

unemployment


financial crisis


climate change

                                  181
but that’s just the start




                        182
we’re smarter together




                     183
bridges two key challenges




                         184
economics and education




                      185
because as we worry about



math and science education

 stimulating entrepreneurship



                                186
with accelerating complexity




                           187
we need new options




                  188
for entrepreneurs and education




                              189
and

whether we call it learning by doing




                                         190
or situated learning




                   191
or performance before competence




                               192
we’re smarter together




                     193
and it’s easier to do online




                           194
critical for innovation




                      195
innovation is exponential




                        196
innovation is exponential




small differences today




                                          197
innovation is exponential

      huge differences tomorrow




                              198
which curve do we need to be on?




                               199
and this is just the beginning




                             200
because remote collaboration today




                                 201
is the web a decade ago




                      202
we’re just getting started




                         203
stop talking now




               204
cory.ondrejka@emimusic.com

             image credits to flickr users
                 torley             orphum
           shadoe landman       thomas roche
             uma ceawlin       nancy redgrave
               metamidia          jake sutton
             r.rasmussen        joe shlabotnik
             katiya rhode             poid
            choi skinstad      chrispearson72
           Sougent Harrop          eflemming
            hvx silverstar         mahovlich
             badgerstew             ttrinoid
              isfullofcrap       mako kungfu
                 saeru           Meta.Live.Nu
              laura grace        Fleep Tuque
                atul666      Erehwon Yoshikawa
               for cc-by licensed images


                                                 205

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