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Prepared by:
Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 2014...
Long & Foster ®
Real Estate, Inc.
• #1 privately-owned real estate company in America
• Over 200 sales offices
• Nearly 13...
Why Long & Foster ®
• Leader in listing and selling homes
• 98% customer satisfaction rating
• Vast pool of referrals from...
For marketing the property located at:
123 main st
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Hal...
On The Market
42632 Cochrans Lock Dr
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot...
On The Market
23084 Oglethorpe Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Si...
Under Contract
20231 Millstead Dr.
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot S...
Under Contract
20148 Boxwood Place
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot S...
Under Contract
19858 Mellon Cir
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size...
Under Contract
41958 Greenlook Ln
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Si...
Recently Sold
22458 Pine Top Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size...
Recently Sold
19762 Spyglass Hill Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot...
Recently Sold
42658 Trappe Rock Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot S...
Status
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Bath...
Status
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Bath...
Status
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Bath...
On The Market
Under Contract
Recently Sold
Comparative Market Analysis Graphed
by Status
Graphic Analysis of On The Market Properties
High Price:
Low Price:
Avg $ per SqFt:
$998,000
$740,000
$199.36
Average Pric...
Graphic Analysis of Under Contract Properties
High Price:
Low Price:
Avg $ per SqFt:
$1,200,000
$559,000
$136.18
Average P...
Graphic Analysis of Recently Sold Properties
High Price:
Low Price:
Avg $ per SqFt:
Average Sale To List Ratio:
$875,000
$...
Ref #
1
2
3
4
5
6
7
8
9
Status
Subj
A
A
C
C
C
C
S
S
Address
123 main st
42632 Cochrans Lock Dr
23084 Oglethorpe Ct
20231 M...
Pricing Your Property to Sell
• Pricing your property correctly is crucial
• You want to sell your property in a timely ma...
Intelligent Pricing
• By pricing your property
at market value, you
expose it to a much
greater percentage of
prospective ...
Activity vs. Timing
• A property attracts the most
attention, excitement, and
interest from the real estate
community and ...
The Effect of Overpricing
• Improper pricing may lead
to a below market value
sale price, or even worse,
no sale at all.
•...
Pricing Your Property to Sell
Analysis of the comparable properties
suggests a list price range of:
$780,850 to $829,150
Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-34...
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Listing pres test

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Listing pres test

  1. 1. Prepared by: Kathy Jones, ABR Sales Associate Long & Foster® Real Estate, Inc. 43490 Yukon Dr., Suite 105 Ashburn, VA 20147 (703)726-3417 (877) 724-9494 (703) 724-9508 kathy.jones@longandfoster.com Prepared Especially for: jane doe 123 main st ashburn va 20147 November 10, 2010 THE HOME SELLER’S ADVANTAGE
  2. 2. Long & Foster ® Real Estate, Inc. • #1 privately-owned real estate company in America • Over 200 sales offices • Nearly 13,000 professional Sales Associates • Annual sales of nearly $51.5 billion in 2009 • More than a great real estate company – we’re also a great Mortgage, Title, and Insurance company
  3. 3. Why Long & Foster ® • Leader in listing and selling homes • 98% customer satisfaction rating • Vast pool of referrals from previously satisfied customers • Members of a national relocation network • We know successful methods for getting your home ready to show
  4. 4. For marketing the property located at: 123 main st Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths ashburn village 2005 3000 .25 colonial 5 3 1
  5. 5. On The Market 42632 Cochrans Lock Dr List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $740,000 187 0 Village Of Waxpo 2006 0 0.530005 Colonial 4 4 1
  6. 6. On The Market 23084 Oglethorpe Ct List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $998,000 630 0 Brambleton 2005 5006 0.25 Colonial 4 3 1
  7. 7. Under Contract 20231 Millstead Dr. List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $559,000 93 0 Belmont Country 2005 0 0 Colonial 4 3 1
  8. 8. Under Contract 20148 Boxwood Place List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $560,000 70 0 Belmont Country 2005 0 0 Colonial 4 3 1
  9. 9. Under Contract 19858 Mellon Cir List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $850,000 269 0 Belmont Country 2000 0 0.560009 Colonial 4 4 2
  10. 10. Under Contract 41958 Greenlook Ln List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $1,200,000 448 0 Evergreen Reserv 2007 8812 1.0 Colonial 4 6 1
  11. 11. Recently Sold 22458 Pine Top Ct List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $782,000 $765,000 10/29/10 96 0 Estates Of Fores 2004 5500 0.480005 Colonial 5 4 1
  12. 12. Recently Sold 19762 Spyglass Hill Ct List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $799,900 $775,000 10/29/10 69 0 Belmont Country 2001 5056 0.330005 Colonial 5 4 1
  13. 13. Recently Sold 42658 Trappe Rock Ct List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths $875,000 $875,000 10/29/10 20 0 Village Of Waxpo 2007 4899 0.55 Transitional 5 3 1
  14. 14. Status List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths 123 main st ashburn village 2005 3000 .25 colonial 5 3 1 42632 Cochrans Lock Dr On The Market $740,000 187 0 Village Of Waxpo 2006 0 0.530005 Colonial 4 4 1 23084 Oglethorpe Ct On The Market $998,000 630 0 Brambleton 2005 5006 0.25 Colonial 4 3 1 20231 Millstead Dr. Under Contract $559,000 93 0 Belmont Country 2005 0 0 Colonial 4 3 1
  15. 15. Status List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths 123 main st ashburn village 2005 3000 .25 colonial 5 3 1 20148 Boxwood Place Under Contract $560,000 70 0 Belmont Country 2005 0 0 Colonial 4 3 1 19858 Mellon Cir Under Contract $850,000 269 0 Belmont Country 2000 0 0.560009 Colonial 4 4 2 41958 Greenlook Ln Under Contract $1,200,000 448 0 Evergreen Reserv 2007 8812 1.0 Colonial 4 6 1
  16. 16. Status List Price Sold Price Sold Date DOM Sell Concess Neighborhood Year Built Fin SqFt Lot Size Style Bedrooms Full Baths Half Baths 123 main st ashburn village 2005 3000 .25 colonial 5 3 1 22458 Pine Top Ct Recently Sold $782,000 $765,000 10/29/10 96 0 Estates Of Fores 2004 5500 0.480005 Colonial 5 4 1 19762 Spyglass Hill Ct Recently Sold $799,900 $775,000 10/29/10 69 0 Belmont Country 2001 5056 0.330005 Colonial 5 4 1 42658 Trappe Rock Ct Recently Sold $875,000 $875,000 10/29/10 20 0 Village Of Waxpo 2007 4899 0.55 Transitional 5 3 1
  17. 17. On The Market Under Contract Recently Sold Comparative Market Analysis Graphed by Status
  18. 18. Graphic Analysis of On The Market Properties High Price: Low Price: Avg $ per SqFt: $998,000 $740,000 $199.36 Average Price: Median Price: Average Days on Market: Average Year Built: $869,000 $869,000 408 2005 Summary Statistics of 2 Properties
  19. 19. Graphic Analysis of Under Contract Properties High Price: Low Price: Avg $ per SqFt: $1,200,000 $559,000 $136.18 Average Price: Median Price: Average Days on Market: Average Year Built: $792,250 $705,000 220 2004 Summary Statistics of 4 Properties
  20. 20. Graphic Analysis of Recently Sold Properties High Price: Low Price: Avg $ per SqFt: Average Sale To List Ratio: $875,000 $765,000 $156.99 98.29% Average Price: Median Price: Average Days on Market: Average Year Built: $805,000 $775,000 61 2004 Summary Statistics of 3 Properties
  21. 21. Ref # 1 2 3 4 5 6 7 8 9 Status Subj A A C C C C S S Address 123 main st 42632 Cochrans Lock Dr 23084 Oglethorpe Ct 20231 Millstead Dr. 20148 Boxwood Place 19858 Mellon Cir 41958 Greenlook Ln 22458 Pine Top Ct 19762 Spyglass Hill Ct Map of Comparable Properties
  22. 22. Pricing Your Property to Sell • Pricing your property correctly is crucial • You want to sell your property in a timely manner at the highest price possible • Current market conditions determine the value
  23. 23. Intelligent Pricing • By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. • This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
  24. 24. Activity vs. Timing • A property attracts the most attention, excitement, and interest from the real estate community and potential buyers when it is first listed on the market. • Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market.
  25. 25. The Effect of Overpricing • Improper pricing may lead to a below market value sale price, or even worse, no sale at all. • Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
  26. 26. Pricing Your Property to Sell Analysis of the comparable properties suggests a list price range of: $780,850 to $829,150
  27. 27. Kathy Jones, ABR Sales Associate Long & Foster® Real Estate, Inc. 43490 Yukon Dr., Suite 105 Ashburn, VA 20147 (703)726-3417 (877) 724-9494 (703) 724-9508 kathy.jones@longandfoster.com We’re ready to go to work for you now! In Conclusion List your home with Kathy Jones and you’ll receive: • Excellent service and support • A thorough market analysis of your home • A winning marketing plan • The full resources of The Long & Foster ® Companies

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