The sad reality that most landing pages, even if they are attractive, don’t convert well. This presentation goes over 5 reality checks designers need to have before they can start designing landing pages with high conversion rates.

1. HEY!YOUR
LANDINGPAGES
SUCKFive reality checks you need to start designing
landing pages that convert.
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2. BIGDESIGN 2013 10/18/2013
THESCALE
OFTHEPROBLEM
All of the landing pages.
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3. BIGDESIGN 2013 10/18/2013
THESCALE
OFTHEPROBLEM
Landing Pages That Suck
Landing Pages That Convert
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4. BIGDESIGN 2013 10/18/2013
REALITYCHECK:
CALL-TO-ACTION
SUBMITISNOTAGOOD
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5. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE

6. BIGDESIGN 2013 10/18/2013
IT’SOKAY
COMPANY
YOU’REINGOOD
Even Oprah makes mistakes!
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http://unbounce.com/landing-page-examples/your-landing-page-sucks/

7. BIGDESIGN 2013 10/18/2013
DESCRIBE
REALLYDOING
WHATUSERSARE
& don’t be boring about it!
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8. BIGDESIGN 2013 10/18/2013
REALITYCHECK:
LESSREALLYISMORE
IPROMISE( )
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9. BIGDESIGN 2013 10/18/2013
GOODDESIGN
LIVESINAWORLDOF
PARADOX
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10. MOREOPPORTUNITIESTOCONVERT
HIGHERCONVERSIONRATE
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11. MOREOPPORTUNITIESTOCONVERT
HIGHERCONVERSIONRATE
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12. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
http://www.groupon.com/deals/yoga-tree-dalals

13. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
http://www.groupon.com/deals/yoga-tree-dalals

14. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
http://www.groupon.com/deals/yoga-tree-dalals

15. BIGDESIGN 2013 10/18/2013
MOREAVAILABLECHOICES
NOCHOICEATALL
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16. BIGDESIGN 2013 10/18/2013
THE
APPROACH
SPICEGIRLS
Tell me what you want, what you really, really want.
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17. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE

18. BIGDESIGN 2013 10/18/2013
{NOBODY
CARES!
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http://unbounce.com/landing-page-examples/20-landing-page-designs-get-picked-apart-analyzed-for-conversion/

19. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
http://www.seomoz.org/features_b

20. BIGDESIGN 2013 10/18/2013
REALITYCHECK:
ALWAYSCONVERT
PRETTYPAGESDON’T
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21. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE

22. PRETTY
PROFIT
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23. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
https://deals.bestbuy.com/

24. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
http://www.google.com/intl/en/chrome/devices/chromebooks.html

25. BIGDESIGN 2013 10/18/2013
REALITYCHECK:
OTHERCOMPANY
YOUAREN’TEVERY
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26. BIGDESIGN 2013 10/18/2013
CHALLENGE
NORM
THEINDUSTRY
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27. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
http://www.conversion-rate-experts.com/seomoz-case-study/

28. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
http://www.conversion-rate-experts.com/seomoz-case-study/

29. BIGDESIGN 2013 10/18/2013
REALITYCHECK:
FINISHED
THEDESIGNISNEVER
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30. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE

31. BIGDESIGN 2013 10/18/2013
WHAT
ANYWAY?
ISSPLITTESTING
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32. BIGDESIGN 2013 10/18/2013
IMPORTANT:
SIGNIFICANT?
WASITSTATISTICALLY
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33. BIGDESIGN 2013 10/18/2013
QUESTIONS?
CONCERNS?
COMMENTS?
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