Presentation notes for 'Unlocking your community potential with digital' by Steve Haines from Neighbourly - May Community Camp

1. Confidential- Copyright © 2017 neighbourly.com all rights reserved
Unlocking your community potential with digital
Steve Haines
Neighbourly

2. A bit about me

3. A bit about you
• Introductions
• How does your organisation use technology?
• What would you like to get out of this workshop?

4. Overview
What this workshop is about
Technology matters to community organisations because the
pace of technology is moving fast and there are endless
opportunities to use it to help connect people, gain new sources
of support and resources, and tell your story to engage
supporters. But small charities and community groups are often
benefiting least from these opportunities.
This workshop will showcase the best of these technologies,
draw together case studies, helpful advice and tips, and help you
get the most out of these new tools to deliver greater impact.
REMINDER: The possibilities are endless and the risks are real

5. The potential is growing

6. prove Return on Football prove Return on Football
But we’re missing out
charities have
increased their overall
giving from donors by
up to 600% purely
through adopting
digital fundraising
methods
House of Lords Select
Committee on Charities

7. prove Return on Football prove Return on Football
Your organisation
Which of these are you using technology for?
• Management systems
• Content Management
• Supporter Relationship Management
• Campaigning and Advocacy
• Donations: time, money, in kind
What works, what doesn’t?

8. prove Return on Football prove Return on Football
How can we use technology?
✓ Campaigns and lobbying, finding influencers
✓ Raising money
✓ Finding and managing volunteers
✓ Supporting coalitions
✓ Converting online conversations into offline action
✓ Communicating with and understanding your
beneficiaries’ needs
✓ Showing your views and demonstrating your
expertise
✓ Engaging new audiences, including young people
✓ Improving research and data

9. prove Return on Football prove Return on Football
Telling your story
• Why should people support you?
• Consider starting off with a specific anecdote
• What story would you like to tell?
How to tell a story
The story arc is a three-act structure: setup, confrontation and resolution. Introduce
your character, a challenge they need to overcome, what action they took with the
help of your charity (and donors), and finally the impact this has on their life.
• Back your story up with facts
• Be specific how support will help
• Consider the person reading about your project
• Get inspired

10. prove Return on Football prove Return on Football
Your organisation
How can story telling through digital help your organisation?
Who do you see telling their story well with digital?
What have you learnt from your digital work that can help others tell
their story?

11. What’s next?
https://www.facebook.com/NationalAutis
ticSociety/videos/10153398720506599/
VR / AR
Data / Measurement
The Sharing Economy
The Digital Vortex

12. Neighbourly.com – Holistic, collaborative, transparent
SOCIAL IMPACT CAMPAIGNS
TRACK & REPORT
AGAINST GLOBAL
GOALS
CAPTURE & SHARE
AUTHENTIC STORIES
VOLUNTEER SKILLS &
TIME
INDIVIDUAL &
COMPANY GIVING
A world first – a single destination for investing funds, volunteer time, skills and surplus from companies, colleagues and
even customers – together, side-by-side.
Neighbourly is a social platform to activate and amplify game-changing ideas with fans and
partners at a community level
IN KIND DONATIONS

13. M&S Turn Food Waste into Opportunity
Social reach & brand development
2471
volunteer
s to date
79,000 meals
provide across
the UK and
Ireland every
month
600+ charities
supported by
500+ stores
9% reduction in
M&S food
waste
Video clip on
their progress
viewed by 1.2
million
M&S use Neighbourly to put their surplus food to the best possible use in local
communities across the UK and Ireland. Through Neighbourly:
• Every M&S store is empowered to use the platform to support the community to work
towards the target to cut food waste by 20% by 2020
• Neighbourly provides a simple, traceable process for charities to connect with stores
and for stores to manage and report on donations
• M&S are unlocking potential beyond food as projects gain recognition from the
scheme to receive other types of support from the wider community
The video that went viral – seen by 1.2 million
customers on Facebook:
M&S published the scheme to customers online
and in-store:
See the Campaign Page:

14. Who are Business in the Community?
The Prince's Responsible Business Network
of 800 members working together to tackle
a wide range of issues that are essential to
creating a fairer society and a more
sustainable future.
What do they want to achieve?
Place based activation to address the issues
in ‘cold spots’ using a digital delivery tool to
support the work of Business Connectors
How are we helping them?
• A place based activation programme
https://www.neighbourly.com/campaign/58ef
9cf3c7ac860ddca5750e
Supporting Business Connectors

15. Who are AddAction?
One of the UK’s leading and largest
specialist drug, alcohol and mental health
treatment charities with 120 centres across
the UK
What do they want to achieve?
Accelerate the rates and time for recovery
from addition, by delivering their new
strategy and proving their model of ‘social
proscribing’
How are we helping them?
• Increase the number of volunteers for
centres
• Provide a digital platform to promote
opportunities for social proscribing
• Support community fundraising
Social Proscribing

16. Your organisation
How could your organisation use these new opportunities?
What are the enablers and barriers for you?
What might you need to make them possible?

17. Thank you