I was asked to present at the Adobe Creative Campus Summit at the Adobe Campus in Lehi, Utah. As part of this collaboration, thought-leaders throughout academia shared their insights on creativity in the classroom, and how this integrates into the curriculum. These were my thoughts, based on the Annenberg Digital Lounge I direct and a new digital literacy course that I teach. (Note: this slide deck was originally created in Apple Keynote and includes animation and video).

1. Courtney Miller | Director, Annenberg Digital Lounge

2. Communication 41%
Journalism 14%
Public Relations 12%
Public Diplomacy 2%
Comm Management 15%
Digital Social Media 1%
Journalism Grad 3%
Strategic Public Relations 5%
Communication Ph.D 5%
Global Communication 2%
USC Annenberg
Snapshot

4. DEFINING 21st CENTURY LITERACIES
Evolving media landscape
Emergence of participatory culture
Knowledge of digital tools
Analyzing and interpreting digital media
Experimentation and entrepreneurship

5. Technology
Integration

7. +ASCJ

15. Revamped
Journalism
Curriculum

16. JOUR 499:
Mobile App
Design

18. Welcome to the
Annenberg
Digital Lounge!

19. Our Version
of the
“Genius Bar”

21. ASSESSMENTS

22. ADOBE DOWNLOADSCERTIFICATION DEMOGRAPHICS
2014 30%
85.6%
2015
2016
70%Students
by
Major
CERTIFICATION PASS RATES
72% 69% 77% 62%

23. 92% of Students Employed
After Graduation
85% of Students Employed
In Their Field of Study

24. LESSONS LEARNED

25. WHO IS ANNENBERG?
24%
76%
SOURCE: “WHO IS ANNENBERG” PROJECT, SPRING 2014
Lesson #1:
Know Your
Demographic
OUR TYPICAL STUDENT
Female
Ages 18-22

26. Lesson #2:
Marketing &
Promotion

27. Lesson #3:
Change
Management

28. Thank you for listening!
Connect with us:
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creative@usc.edu
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