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INTELLECTUAL LABORATORY
Are freelancers 
an economically sound market? 
Yes, they are. 
So let’s destroy myths and learn to cooperate.
3 
According to various estimates 
there are more than 100 mln freelancers. 
HUGE NUMBER, ISN'T IT?
= 10 mln 
4 
According to various estimates 
there are more than 100 mln freelancers. 
HUGE NUMBER, ISN'T IT? 
Nearly 1/7 population of Europe.
5 
However, there are actually 
MORE PREJUDICE AND MYTHS 
than about the dinosaurs. 
Let's look at the best known of them.
6 
MYTH 1. 
FREELANCERS ARE 
LESS RICH THAN 
OFFICE WORKERS 
REALITY: 
Freelancers with more than 3 years of experience, well-done 
portfolio and references get paid as much as their office 
competitors and sometimes even more. 
IN FACT IT IS FROM 40$ TO 80$ PER HOUR 
Depends on the occupation, the most well-paid are software 
developers, photographers and project managers.
7 
MYTH 2. 
FREELANCERS 
ARE NOT RELIABLE, 
THEY DISAPPEAR WITH 
THEIR ADVANCE 
PAYMENT 
REALITY: 
There are fraudsters everywhere, for freelancers their reputation 
is of primary importance. 
Their best sales channel is word of mouth advertising 
and is a good reason for them to improve skills and grow 
professionally.
8 
MYTH 3. 
FREELANCERS 
ARE NOT QUALIFIED, 
BAD PERFORMERS 
REALITY: 
Freelancers are much more responsible for what they do 
than office employees because it effects on their reputation 
that in its turn guarantees their welfare.
9 
MYTH 4. 
TO HIRE A 
FREELANCER IS MUCH 
CHEAPER THAN 
TO GO TO AN 
AGENCY OR 
DELEGATE WORK TO 
OFFICE EMPLOYEES 
REALITY: 
Most freelancers are experienced and highly qualified specialists 
graduating from universities with even Doctor's Degree. 
Probably their prices are a little lower than on the traditional labor 
market because they have little income tax. 
Nevertheless, the price can't be three times lower than 
the average one.
10 
THE IDEA OF FREELANCE IS THE CONCEPT OF FREEDOM. 
WHAT IS FREEDOM IN TERMS OF THEM? 
In industrial times of global economy the worker was seen as simple function, 
in fact, fulfilling certain operation and not as personality. 
And that is why a lot of qualified specialists choose not the office but freelance so 
that they could say: I can be myself.
11 
WHAT DOES 
THAT FREEDOM 
BRING?
12 
WHAT DOES THAT FREEDOM BRING? 
Advantages are the same for all freelancers regardless of their occupation: 
1. Flexible working timetable, you control your life and schedule.
13 
WHAT DOES THAT FREEDOM BRING? 
Advantages are the same for all freelancers regardless of their occupation: 
1. Flexible working timetable, you control your life and schedule. 
2. No fears to become suddenly redundant and no external control over 
creativity, you carry out full responsibility for what you do.
14 
WHAT DOES THAT FREEDOM BRING? 
Advantages are the same for all freelancers regardless of their occupation: 
1. Flexible working timetable, you control your life and schedule. 
2. No fears to become suddenly redundant and no external control over 
creativity, you carry out full responsibility for what you do. 
3. Mobility, you may choose any place which you find comfortable to work 
for you: your home, coworking, cafe etc.
15 
WHAT DOES THAT FREEDOM BRING? 
Advantages are the same for all freelancers regardless of their occupation: 
1. Flexible working timetable, you control your life and schedule. 
2. No fears to become suddenly redundant and no external control over 
creativity, you carry out full responsibility for what you do. 
3. Mobility, you may choose any place which you find comfortable to work 
for you: your home, coworking, cafe etc. 
4. A good chance to earn more money and gain qualifications in a shorter 
period than at the office.
16 
WHAT DOES THAT FREEDOM BRING? 
Advantages are the same for all freelancers regardless of their occupation: 
1. Flexible working timetable, you control your life and schedule. 
2. No fears to become suddenly redundant and no external control over 
creativity, you carry out full responsibility for what you do. 
3. Mobility, you may choose any place which you find comfortable to work 
for you: your home, coworking, cafe etc. 
4. A good chance to earn more money and gain qualifications in a shorter 
period than at the office. 
5. A good chance to create your business project in a well known 
professional area, you may start your own company and manage other 
specialists, for example, other freelancers.
41,5% 
10,1% 
6,8% 
4,5% 
20,8% 
16,3% 
Finding clients 
The feast-or-feaming cycle of work 
Maintaining work-life balance 
Managing time/staying productive 
Getting better fees 
Other challenges 
17 
HOWEVER WHAT IS VALUE OF FREEDOM? 
Freelancer challenges 
Source: Freelance Industry Report
18 
HOWEVER WHAT IS VALUE OF FREEDOM? 
Freelance is a recipe for disaster in the world where 
conventional mechanisms of how the society exists 
do not function well any more (failure of many states 
and businesses to pay enough pensions, welfare, 
benefits, dismissal pay etc).
19 
HOWEVER WHAT IS VALUE OF FREEDOM? 
Freelance is a recipe for disaster in the world where 
conventional mechanisms of how the society exists 
do not function well any more (failure of many states 
and businesses to pay enough pensions, welfare, 
benefits, dismissal pay etc). 
Despite popular myths freelancers 
are not in a shaky position. 
The survey says that 
MORE THAN 50% FREELANCERS 
feel all right and quite secure about their current jobs.
20 
HOWEVER WHAT IS VALUE OF FREEDOM? 
Do you feel safe being 
No 
46% 
Yes 
54% 
freelancer? 
Are you happier since 
you started freelancing? 
No 
7% 
Yes 
93% 
Source: Freelance Industry Report
21 
WHAT ARE FREELANCERS' FUTURE ENDEAVORS? 
30% 
8,1% 
37,5% 
24,4 
Always solo freelance 
Open a small business 
Return to full-time employment 
Generate income from other solo work 
Source: Global Freelancers Survey
22 
It's obvious that the number of freelancers will grow 
in the nearest future. Digital technologies, quick mobile 
Internet, cloud services have opened new opportunities 
for employees and employers. 
DISTANT WORKERS BRING PROFIT 
FOR COMPANIES FOR MANY REASONS.
23 
It's obvious that the number of freelancers will grow 
in the nearest future. Digital technologies, quick mobile 
Internet, cloud services have opened new opportunities 
for employees and employers. 
DISTANT WORKERS BRING PROFIT 
FOR COMPANIES FOR MANY REASONS. 
Experts of the biggest freelance stock Elance consider that 
direct access to gifted performers, efficient communication, 
cost cutting policies under the global economic crisis — 
ALL THESE FACTORS WILL BECOME TRIGGERS 
of online hiring by global and national companies.
24 
HOW MAY COWORKINGS HELP FREELANCERS? 
Legalization and protection. 
Lawyers' support is necessary when making up agreements with 
clients to avoid situations when the job is not paid or there is no 
clear understanding of the parties' liabilities. 
It's a paradox that freelancers are undoubtedly profit bringing for the state but they 
have no legal protection. In many countries there are still not clear legal definitions 
of what the word 'freelancer' means, what 'distant work' implies, how business 
relations should be legalized.
25 
HOW MAY COWORKINGS HELP FREELANCERS? 
Creating environment 
to make it possible for freelancers to awaken their 
entrepreneurship 'spirit'. 
Small businesses and fresh brains are in high demand in any 
country. Workshops, lectures, acceleration programs, 
partnerships with investment funds.
26 
HOW MAY COWORKINGS HELP FREELANCERS? 
Building the community. 
Experience exchange, problem and solution sharing, 
friendly atmosphere with people who can understand you — 
is a big motivation to move ahead.
27 
HOW MAY COWORKINGS HELP FREELANCERS? 
Legalization 
and protection 
Creating 
environment 
Building 
the community
28 
Close attention of coworking owners 
towards freelancers' needs and problems, 
due help to meet 
and solve them + 
= 
shape loyalty of coworkers and make the launching pad 
both for coworkings' and freelancers' growth.
29 
Close attention of coworking owners 
towards freelancers' needs and problems, 
due help to meet 
and solve them + 
= 
shape loyalty of coworkers and make the launching pad 
both for coworkings' and freelancers' growth. 
ARITHMETIC IS SIMPLE.
30 
THANK YOU FOR YOUR ATTENTION
INTELLECTUAL LABORATORY 
serebrolab.com

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Freelancers are an economically sound market - coworking

  • 2. Are freelancers an economically sound market? Yes, they are. So let’s destroy myths and learn to cooperate.
  • 3. 3 According to various estimates there are more than 100 mln freelancers. HUGE NUMBER, ISN'T IT?
  • 4. = 10 mln 4 According to various estimates there are more than 100 mln freelancers. HUGE NUMBER, ISN'T IT? Nearly 1/7 population of Europe.
  • 5. 5 However, there are actually MORE PREJUDICE AND MYTHS than about the dinosaurs. Let's look at the best known of them.
  • 6. 6 MYTH 1. FREELANCERS ARE LESS RICH THAN OFFICE WORKERS REALITY: Freelancers with more than 3 years of experience, well-done portfolio and references get paid as much as their office competitors and sometimes even more. IN FACT IT IS FROM 40$ TO 80$ PER HOUR Depends on the occupation, the most well-paid are software developers, photographers and project managers.
  • 7. 7 MYTH 2. FREELANCERS ARE NOT RELIABLE, THEY DISAPPEAR WITH THEIR ADVANCE PAYMENT REALITY: There are fraudsters everywhere, for freelancers their reputation is of primary importance. Their best sales channel is word of mouth advertising and is a good reason for them to improve skills and grow professionally.
  • 8. 8 MYTH 3. FREELANCERS ARE NOT QUALIFIED, BAD PERFORMERS REALITY: Freelancers are much more responsible for what they do than office employees because it effects on their reputation that in its turn guarantees their welfare.
  • 9. 9 MYTH 4. TO HIRE A FREELANCER IS MUCH CHEAPER THAN TO GO TO AN AGENCY OR DELEGATE WORK TO OFFICE EMPLOYEES REALITY: Most freelancers are experienced and highly qualified specialists graduating from universities with even Doctor's Degree. Probably their prices are a little lower than on the traditional labor market because they have little income tax. Nevertheless, the price can't be three times lower than the average one.
  • 10. 10 THE IDEA OF FREELANCE IS THE CONCEPT OF FREEDOM. WHAT IS FREEDOM IN TERMS OF THEM? In industrial times of global economy the worker was seen as simple function, in fact, fulfilling certain operation and not as personality. And that is why a lot of qualified specialists choose not the office but freelance so that they could say: I can be myself.
  • 11. 11 WHAT DOES THAT FREEDOM BRING?
  • 12. 12 WHAT DOES THAT FREEDOM BRING? Advantages are the same for all freelancers regardless of their occupation: 1. Flexible working timetable, you control your life and schedule.
  • 13. 13 WHAT DOES THAT FREEDOM BRING? Advantages are the same for all freelancers regardless of their occupation: 1. Flexible working timetable, you control your life and schedule. 2. No fears to become suddenly redundant and no external control over creativity, you carry out full responsibility for what you do.
  • 14. 14 WHAT DOES THAT FREEDOM BRING? Advantages are the same for all freelancers regardless of their occupation: 1. Flexible working timetable, you control your life and schedule. 2. No fears to become suddenly redundant and no external control over creativity, you carry out full responsibility for what you do. 3. Mobility, you may choose any place which you find comfortable to work for you: your home, coworking, cafe etc.
  • 15. 15 WHAT DOES THAT FREEDOM BRING? Advantages are the same for all freelancers regardless of their occupation: 1. Flexible working timetable, you control your life and schedule. 2. No fears to become suddenly redundant and no external control over creativity, you carry out full responsibility for what you do. 3. Mobility, you may choose any place which you find comfortable to work for you: your home, coworking, cafe etc. 4. A good chance to earn more money and gain qualifications in a shorter period than at the office.
  • 16. 16 WHAT DOES THAT FREEDOM BRING? Advantages are the same for all freelancers regardless of their occupation: 1. Flexible working timetable, you control your life and schedule. 2. No fears to become suddenly redundant and no external control over creativity, you carry out full responsibility for what you do. 3. Mobility, you may choose any place which you find comfortable to work for you: your home, coworking, cafe etc. 4. A good chance to earn more money and gain qualifications in a shorter period than at the office. 5. A good chance to create your business project in a well known professional area, you may start your own company and manage other specialists, for example, other freelancers.
  • 17. 41,5% 10,1% 6,8% 4,5% 20,8% 16,3% Finding clients The feast-or-feaming cycle of work Maintaining work-life balance Managing time/staying productive Getting better fees Other challenges 17 HOWEVER WHAT IS VALUE OF FREEDOM? Freelancer challenges Source: Freelance Industry Report
  • 18. 18 HOWEVER WHAT IS VALUE OF FREEDOM? Freelance is a recipe for disaster in the world where conventional mechanisms of how the society exists do not function well any more (failure of many states and businesses to pay enough pensions, welfare, benefits, dismissal pay etc).
  • 19. 19 HOWEVER WHAT IS VALUE OF FREEDOM? Freelance is a recipe for disaster in the world where conventional mechanisms of how the society exists do not function well any more (failure of many states and businesses to pay enough pensions, welfare, benefits, dismissal pay etc). Despite popular myths freelancers are not in a shaky position. The survey says that MORE THAN 50% FREELANCERS feel all right and quite secure about their current jobs.
  • 20. 20 HOWEVER WHAT IS VALUE OF FREEDOM? Do you feel safe being No 46% Yes 54% freelancer? Are you happier since you started freelancing? No 7% Yes 93% Source: Freelance Industry Report
  • 21. 21 WHAT ARE FREELANCERS' FUTURE ENDEAVORS? 30% 8,1% 37,5% 24,4 Always solo freelance Open a small business Return to full-time employment Generate income from other solo work Source: Global Freelancers Survey
  • 22. 22 It's obvious that the number of freelancers will grow in the nearest future. Digital technologies, quick mobile Internet, cloud services have opened new opportunities for employees and employers. DISTANT WORKERS BRING PROFIT FOR COMPANIES FOR MANY REASONS.
  • 23. 23 It's obvious that the number of freelancers will grow in the nearest future. Digital technologies, quick mobile Internet, cloud services have opened new opportunities for employees and employers. DISTANT WORKERS BRING PROFIT FOR COMPANIES FOR MANY REASONS. Experts of the biggest freelance stock Elance consider that direct access to gifted performers, efficient communication, cost cutting policies under the global economic crisis — ALL THESE FACTORS WILL BECOME TRIGGERS of online hiring by global and national companies.
  • 24. 24 HOW MAY COWORKINGS HELP FREELANCERS? Legalization and protection. Lawyers' support is necessary when making up agreements with clients to avoid situations when the job is not paid or there is no clear understanding of the parties' liabilities. It's a paradox that freelancers are undoubtedly profit bringing for the state but they have no legal protection. In many countries there are still not clear legal definitions of what the word 'freelancer' means, what 'distant work' implies, how business relations should be legalized.
  • 25. 25 HOW MAY COWORKINGS HELP FREELANCERS? Creating environment to make it possible for freelancers to awaken their entrepreneurship 'spirit'. Small businesses and fresh brains are in high demand in any country. Workshops, lectures, acceleration programs, partnerships with investment funds.
  • 26. 26 HOW MAY COWORKINGS HELP FREELANCERS? Building the community. Experience exchange, problem and solution sharing, friendly atmosphere with people who can understand you — is a big motivation to move ahead.
  • 27. 27 HOW MAY COWORKINGS HELP FREELANCERS? Legalization and protection Creating environment Building the community
  • 28. 28 Close attention of coworking owners towards freelancers' needs and problems, due help to meet and solve them + = shape loyalty of coworkers and make the launching pad both for coworkings' and freelancers' growth.
  • 29. 29 Close attention of coworking owners towards freelancers' needs and problems, due help to meet and solve them + = shape loyalty of coworkers and make the launching pad both for coworkings' and freelancers' growth. ARITHMETIC IS SIMPLE.
  • 30. 30 THANK YOU FOR YOUR ATTENTION