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3. Creative Industries:
9 Keys to Success in Employment
• Intro – who is Lifeway College?
– 26 years
– 3D, 98%, L6 & L7
– Short Courses, STAR / GATEWAY, 2 x 3 credits L3
– North, in schools – Blender, GreenButton
– IMPD, 150, Free
– Achievement Standards PD, Workbooks,
GreenButton
• Industry Interview Video
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4. • Students
• Teachers
• Community Groups
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6. Defn.
NESTA report (Higgs 2008) that:
“…have their origin in individual creativity, skills and
talent and which have the potential for wealth and job
creation through the generation and exploitation of
intellectual property… For our model we have further
segmented this workforce into six classifications:
advertising and marketing; architecture, visual arts
and design; film, TV, radio and photography; music
and performing arts; publishing; and software,
computer games, and electronic publishing.”
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7. Creative Industries:
Keys to Success in Employment
• PhD / Industry Feedback / Student Feedback / Graduate
Feedback
• Interpersonal characteristics ‘soft’ skills
– Team work
• Followership
• Tasks & Timeframes
• Critique & Receipt
– Leadership
• Self – commitment, representation
• Others – within & without
– Problem solving
• Research
• Self-direction
• Proaction
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9. Creative Industries:
9 Keys to Success in Employment
• Technical skills
– Software
• Adobe
• AutoDesk or Open Source Alt.
• AfterFX, Nuke or Open Source Alt.
• UDK, CryEngine, Unity ()
– Specialisation
• Generalist vs. Specialists ($55k vs $95K)
– Principles
• Animation vs Acting
• Shem Dawson Showreel
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11. Creative Industries:
9 Keys to Success in Employment
• Assessment
– Real-life scenarios
• JetBlack
• Phobi
• Juniper Passion
– Skills-based
• Intense reinforcement
– Industry placements
• 3D Live, Oktobor, Huhu Studios
• Drew blood on the industry guest
• OK with portfolio approach
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13. Creative Industries:
9 Keys to Success in Employment
• Culture
– Adapt to new culture
• Assimilation
• Living leadership
– Language, values, expectations
• No bad ideas -
• Resolve negatives positively
– Creative processes
• Generators vs consumers
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15. Creative Industries:
9 Keys to Success in Employment
• Industry Network
– Taken the blog risk
• CGtantra
– Entered the competition
• Playing with the big boys now
– Built the LinkedIn connection
• Peers
• Recruiters
• TDs
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16. • Bridgstock, R. (2009). "The Graduate Attributes We've
Overlooked: Enhancing Graduate Employability through Career
Management Skills." Higher Education Research and
Development28(1): 31-44.
• Bridgstock, R. (2011). "Skills for Creative Industries Graduate
Success." Education & Training53(1): 9-26.
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17. Creative Industries:
9 Keys to Success in Employment
• Resource Provision
– Precourse information
– Support services
– Learning packages – hardcopy, digital
– Learning processes – online, moodle, peers,
blogged, FAQs…
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20. Creative Industries:
9 Keys to Success in Employment
• Mandatory mechanisms
– Student success courses
• Exam ready
• Goal setting
• Mind-mapping, production bibles, story boarding
• Creative week
– Social connectedness activities
– College ‘know-how’ seminars and information
media
– Study-career goal setting strategies & tactics
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21. Creative Industries:
9 Keys to Success in Employment
• Communication:
– To industry regarding potential graduates and
their skill sets
– Use of industry guest speakers
– To students about the industry opportunities
– Gathered from industry regarding
• required skill sets
• professional capacities
• interpersonal characteristics
– Stage student feedback – entry, during & exit
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22. Creative Industries:
9 Keys to Success in Employment
• Pre-Graduation Marketing
– Push Marketing
– Pull Marketing
– Mass Marketing
– Authority Site Input
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24. Creative Industries:
9 Keys to Success in Employment
• Interpersonal characteristics ‘soft’ skills
• Technical skills
• Assessment
• Culture
• Industry Network
• Resource Provision
• Mandatory Mechanisms
• Communication
• Pre-Grad Marketing
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