Mango Marketing Tools
•Télécharger en tant que PPTX, PDF•
0 j'aime•428 vues
Presentation to Christchurch Marketing and Product Planning Meetup Group - April 2016
Recommandé
Contenu connexe
Similaire à Mango Marketing Tools
Similaire à Mango Marketing Tools (20)
Plus de Craig Thornton
Plus de Craig Thornton (13)
Dernier
Dernier (20)
Mango Marketing Tools
- 1. Mango Marketing Tools Craig Thornton, Chief Marketing Officer
- 2. We are all about QHSE
- 3. Quality, Health and Safety and Environmental
- 4. 2002Start coding, SaaS, SICON
- 8. 2015500+, 20 countries, 20,000 users, 99.5%
- 9. 20169, 17, self-funded, profitable
- 11. 1. Great product 2. Great support 3. Great marketing
- 12. We are all in on Content Marketing
- 13. Marketing Technology Solutions 2011 150 2012 350 2014 1000 2015 2000 2016 3500+ Source: ChiefMartec.com
- 14. 550 900 700 600 450 25 0
- 15. Mango Marketing Stack Hubspot - $1000 per month Wistia - $40 per month Go-to-webinar - $150 per month Camtasia - $300 one off Social media - free LinkedIn Facebook Google+ YouTube Twitter Search Databases - free Capterra
- 16. 1. Website hosting 2. Website updates 3. SEO 4. Website analytics 5. Contacts list 6. Marketing automation 7. CRM 8. Integration 9. Sidekick 10. Academy Training/Support
- 17. 1. Video hosting 2. Testimonials 3. Support videos 4. Integration with Hubspot 5. Video analytics 6. Video training
- 18. 1. Webinar process 2. Integration with Hubspot 3. Webinar analytics 4. Most leads
- 19. 1. Video editing 2. Audio editing 3. Creates video in MP4
- 20. Designing Your Marketing Stack 6 steps before watching a product demo 1. Customer Flow 2. Identify the challenges 3. Collaboration 4. One database to rule them all 5. Work with your existing culture 6. Growing your stack with you Source: Techmarketer.org - Nicole Williams podcast
- 21. CUSTOMER INSIGHT What are the core needs that our offer can best address? UBP What is the most compelling reason why the target market should choose our offer? VALUES What does our offer believe in? BENEFITS What are the key benefits we deliver? CORE PROMISE How can our offer be captured in one simple idea? LOOK How should our offer look? BEHAVE How should the offer behave? What should it be seen doing? TARGET MARKET Who should our offer be the best choice for? How can they be described? BRAND ANCHORS What are the strengths of our offer that enable it to own this position? SOUND How should our offer sound? What tone-of-voice should it adopt? COMPETITIVE CONTEXT Who do you compete with? Brand Compass
- 22. CUSTOMER INSIGHT Looking for an easier way to do compliance. UBP The simplest and most cost-effective solution to manage compliance VALUES Success in compliance should be available to everyone BENEFITS We make compliance easy & enjoyable. CORE PROMISE Mango is the easiest way to ‘do’ compliance. LOOK Light, clean and fresh BEHAVE Integrity, responsive, honest and dedicated. TARGET MARKET Multiple sites and/or multiple standards. 25-500 employees and with at least 1 person dedicated to the effort. Management are Champions. BRAND ANCHORS Simple to use and supported by experts. SOUND Expert, confident and insightful. COMPETITION Paper-based systems, generic document management tools and client intranets. Mango Compass