1. YOU WANT THE LISTENER TO
REMEMBER WHAT YOU SAY
BUT . . .

2. PEOPLE TEND TO
. . .

3. AND/OR
. . . . . . . . . . . . . .

4. NOTPAY
ATTENTION

5. Year 2000
13 Seconds
Year 2013
8 Seconds
Goldfish’s Attention Span
9 Seconds
Average Human Attention Span and Goldfish’s

6. So
here
are . . .

7. Conversation Tips
To Make You
Memorable
in 30 seconds or less

8. USE
A CONNECTION STORY
01

9. Don’t just
state facts

10. them . .
. . But how?

11. According to
Amanda Marko
StrategicCommunicationsConsultant
Entrepreneur (magazine)

12. ‘Hi, I’m very trustworthy,
hardworking and diligent.’
Don’t say -
Instead, say -

13. TELL A STORY THAT GIVES THE PERSON
YOU ARE TALKING TO THE IMPRESSION THAT
YOU ARE TRUSTWORTHY, HARDWORKING
AND DILIGENT.

14. 02
DITCH THE JARGON

15. UNLESS THE PERSON YOU ARE
TALKING TO SPECIALIZES IN THE
FIELD OF YOUR CONVERSATION
TOPIC. . .

16. Leave out the
super-technical/industry-specific
terms.

17. It will make what you say
 clearer
 stick in their minds much
better.

18. PUTTING EFFORT INTO
RESEARCH BEFORE
MAKING A BUSINESS
DECISION
DUE DILIGENCE
Example

19. ADD AN ANECDOTE
03

20. ANECDOTE
Interesting story about a real
incident or person

21. A Stanford study shows that
retention rate is higher when
statistics and anecdotes both
are used
SEE THE DIFFERENCE ! 

22. Anecdotes
65-70%
(Statistics
5-10%alone)
RETENTION RATE

23. SHARE SOMETHING
YOU HAVE IN COMMON
04

24. You Listener
Common
Ground

25.  EXPERIENCES
IT CAN BE ANYTHING SHARED BY
BOTH PARTIES 
 INTERESTS
 HOBBIES etc.

26. Compliment ‘em
05

27. Why?
Because people will
remember how you
made them feel !!!!!

28. GUARANTEE THE WARM AND
FUZZIES BY OFFERING A REAL,
GENUINE COMPLIMENT

29. GO FOR WORK-RELATED
COMPLIMENTS SUCH AS-
Good job on
that presentation
Insightful
commentary in
that meeting

30. THAT’S ALL !
NOW GO AND
BE MEMORABLE !