More and more older adults want to find ways to make their next move their last — which makes an impact on the marketability of both 55+ and senior living communities. Universal design — design and programs that facilitate aging in place — is a typical approach to helping create a forever home. While universal design offers builders and senior living providers the opportunity to create a truly ageless living environment, positioning these features to each unique target market is the key to driving sales in a competitive market. Join us to learn how to market universal design from experts who’ve been serving older adults for a combined 40+ years! Moderator: Beth Mickey, Sr. Client Services Director and Certified Aging in Place Specialist, Creating Results Speakers: Jane Marie O’Connor, Consultant and Principal, 55PlusMarketing, Hawley, MA Kate Ruddy, Director, Atrio Home Care, Grand Rapids, MI

1. BEYOND AGING IN PLACE:
How to Position Universal Design to 55+ vs Senior Living Consumers
Moderator: Presenters:
Beth Mickey, Creating Results Jane O’Connor, Consultant and Principal, 55Plus, LLC
Kate Ruddy, Atrio Home Care

2. Beth Mickey, CAPS
Senior Client Service Director
Moderator

3. Jane O’Connor, CAPS,
MIRM, CAASH
Consultant and Principal, 55Plus, LLC

4. Kate Ruddy
Director at Atrio Help at Home

5. • Setting the Stage – Market Distinctions
• 55+ Insights & Examples
• Senior Living Insights & Examples
• Questions
Agenda

6. Setting the Stage: Market Distinctions

7. The ability to live in one’s own home and
community safely, independently and
comfortably, regardless of age, income or
ability level
-U.S. Centers for Disease Control and Prevention
Aging In Place: Definition

9. 95%of seniors 65 and better would prefer
to remain in their own homes

10. 55+ Insights and Examples

11. Definition
• Universal Design is the design of
products and environments to be
usable by all people, to the greatest
extent possible, without the need for
adaptation or specialized design.
Design/Build Solutions for Aging and Accessibility, NAHB

12. 7 Principles of UD
• Principle One: Equitable Use
• Principle Two: Flexibility in Use
• Principle Three: Simple and Intuitive Use
• Principle Four: Perceptible Information
• Principle Five: Tolerance for Error
• Principle Six: Low Physical Effort
• Principle Seven: Size and Space for
Approach and Use
Source: NC State University, The Center for Universal Design

13. Changing Demographics

14. Application of Space
• Space as luxury
• NOT – cold and institutional - NOT ADA
• A more casual lifestyle and open space.

15. Applied Universal
Design
• Kitchens
• Bathrooms
• Entryways, Stairs, Ramps and
Vertical Transportation
• Closets
• Utility Rooms (laundry)
• Drives, Garages and other
Vehicular Access Areas

16. Drives, Garages and other
Vehicular Access Areas
• Dimensions
• Protection from the elements
• Maintenance
• Garden design

18. Entryways, Stairs, Ramps and
Vertical Transportation
• Step elimination
• Maneuvering room
• Entry shelf
• Hardware
• Lighting
• Non-skid surface
• Lifts and elevators

19. OWNER’S ENTRY

20. Kitchens
• Maneuvering
• Storage
• Preparation
• Cooking
• Serving
• Cleaning

26. KTGY Group, Inc.Trendsetter – Great Room

27. KITCHEN

28. UNIVERSAL DESIGN OPTION

30. Bathrooms
• Maneuverability
• Safety
• Luxury and function
• Multiple users
• Fixtures: showers, tubs,
lavatories
• Equipment and accessories
• Storage
• Showers and tubs

32. ZERO THRESHOLD SHOWERS

33. GRAB BARS

34. Closets
• Walk-in or roll-in closets
• Walk-up closets

36. Utility Rooms
• Maneuvering
• Access doorway
• Laundry sink
• Shelving/storage
• Flooring
• Air quality

37. PET STATION

38. UNIVERSAL DESIGN

39. UNIVERSAL DESIGN

42. Senior Living Insights and Examples

43. Smart Homes: A Smarter Way to Live

44. • A Smart Home is equipped with
technological tools and adaptive
devices that make the home safer and
more comfortable for older adults.
These additional products can give
individuals and family members of
those living alone piece of mind.
What is a Smart Home?

45. A SMART HOME IS A SAFE HOME!

46. • Smart Home technology isn’t just about
having remotely controlled thermostats
and appliances, this new technology is
changing the way people age and
making it easier and safer for seniors to
remain in their own homes longer.
Why Choose a Smart Home?

47. • Aging in place results in better health outcomes
according to recent studies
• New technology fosters independence
• Makes tasks easier for those with limited mobility
• Can help those with cognitive impairments remain
at home longer
• Saves money when compared to other living
options
• Provides peace of mind for caregivers and family
members
Benefits to Smart Home Technology

48. • There are numerous options for adapting the home
for older adults living independently that will keep
them safe and make life easier and more
comfortable.
– Doors and window alarms
– Keyless entry
– Big button phones and remotes
– Smoke and Carbon Monoxide detectors
– Strobe lighting for emergencies
– Remote control lighting
– Pressure sensitive floor mat/activity sensors for those
with memory loss
– “Virtually There" video cameras
Home Safety

49. • A variety of equipment and adaptive
devices are available to help maintain
health and increase personal safety for
older adults.
– Personal emergency response system
– Fall detectors
– Wall mounted alarm button
– Medication Dispensers
– Grab bars and other adaptive medical
equipment
Health Safety

50. • Telehealth Medical Monitoring provides
daily monitoring of an individual’s vital
signs. This can be monitored by a
physician, nurse, or family member.
• Telehealth monitoring helps provide early
detection of symptoms which allows for
early intervention
• Examples:
– Blood pressure, Weight, Heart Rate, Pulse
Oximetry, Blood Sugar, etc.
Health Safety: Telehealth Monitoring

51. Smart Homes: The Kitchen
Kitchens are the number one area for home fires and cooking is the leading cause.
Tools are available to make accidents less likely:

52. Smart Homes: The Bathroom
Accidents in or around the tub or shower account for more than two-thirds of emergency room visits.
Older adults are particularly prone to injury while getting off the toilet.
A few adjustments can make the bathroom a safer place:

53. Smart Homes: The Living Area
Falls are the leading cause of injury to seniors according to the National Institute for Health.
Some ways to make the living area of the home safer include:

54. Smart Homes: The Bedroom
Getting up in the middle of the night or before it's light out can lead to falls and other injuries,
but there are adaptions that can be made to reduce the risk:

55. • All of the ideas you heard here can
be customized for each person's
individual needs.
• Smart Homes are becoming increasingly
popular in the senior population.
• A Smart Home can enable you, or
someone you love, to live longer and
safer independently.
A Smarter Way to Live!

56. Thank you for joining us!
A link to this webinar will be sent out shortly.
Beth Mickey beth@creatingresults.com 703-494-7888
Jane O’Connor jane@55PlusMarketing.com 413-339-5552
Kate Ruddy Kathryn.ruddy@atriohomecare.org 616-643-2711