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How big data 
is transforming 
medical information 
insights 
Daniel Ghinn 
CEO, Creation Healthcare
Disclaimer 
The views and opinions expressed in the following PowerPoint slides 
are those of the individual presenter and...
Disclosure Statement 
Please note that DIA is not requesting a numerical amount to be entered for any 
disclosure, please ...
Big Data? 
BSiligd ed atittale? in Arial 20 pts 
DIA www.diahome.org 4
Slide What title does in it Arial mean? 
20 pts 
DIA www.diahome.org 5
Slide title in Arial 20 pts 
Where is the data? 
DIA www.diahome.org 6
Slide title in Arial 20 pts 
Behavioural data 
DIA www.diahome.org 7
Apple, Google ‘Big Data’ for Health Analytics? 
DIA www.diahome.org 8
Public social media: Healthcare professionals 
DIA www.diahome.org 9
Where’s the signal in the noise? 
DIA www.diahome.org 10
Place 
Multi-dimensional data analysis 
Roles 
Topics & issues 
Time 
DIA www.diahome.org 11
Data technique 1: 
Language processing
Data technique 2: 
Geolocation
Data technique 3: 
Personally Identifiable Information - Roles
Data technique 4: 
Time
Big data = big problems? 
“There are a lot of 
small data problems 
that occur in big data. 
They don’t disappear 
because...
NLP & machine learning 
DIA www.diahome.org 17
Human analysts vs automation? 
DIA www.diahome.org 18
Some logic is difficult for computers 
DIA www.diahome.org 19
Some logic is difficult for computers 
“While hunting in Africa, 
I shot an elephant 
in my pajamas. 
How he got into 
my ...
Some logic is difficult for computers 
Anyone using K for stable AFib? 
never used ket in stable... 
need to be daring and...
Getting started 
Where will you find data? 
• Data you know you have 
• Data you don’t know you have 
• Data that’s yours ...
Who has the questions? 
DIA www.diahome.org 23
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How Big Data is Transforming Medical Information Insights - DIA 2014

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Daniel Ghinn's presentation at DIA 8th Annual European Medical Information and Communications Conference explores the use of big data in medical information...

Publié dans : Santé & Médecine
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How Big Data is Transforming Medical Information Insights - DIA 2014

  1. 1. How big data is transforming medical information insights Daniel Ghinn CEO, Creation Healthcare
  2. 2. Disclaimer The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. ( “ DIA ” ), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any organisation with which the presenter is employed or affiliated. These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. Drug Information Association, DIA and DIA logo are registered trademarks or trademarks of Drug Information Association Inc. All other trademarks are the property of their respective owners. DIA www.diahome.org 2
  3. 3. Disclosure Statement Please note that DIA is not requesting a numerical amount to be entered for any disclosure, please indicate by marking the check box, and then providing the company name only for those disclosures you may have. Type of Financial Interest within last 12 months Name of Commercial Interest  Grants/Research Funding  Stock Shareholder CREATION HEALTHCARE  Consulting Fees  Employee CREATION HEALTHCARE  Other (Receipt of Intellectual Property Rights/Patent Holder, Speaker’s Bureau) Will any of the relationships reported in the chart above impact your ability to present an unbiased presentation? No In accordance with the ACPE requirements, if the disclosure statement is not completed or returned, participation in this activity will be refused. DIA www.diahome.org 3
  4. 4. Big Data? BSiligd ed atittale? in Arial 20 pts DIA www.diahome.org 4
  5. 5. Slide What title does in it Arial mean? 20 pts DIA www.diahome.org 5
  6. 6. Slide title in Arial 20 pts Where is the data? DIA www.diahome.org 6
  7. 7. Slide title in Arial 20 pts Behavioural data DIA www.diahome.org 7
  8. 8. Apple, Google ‘Big Data’ for Health Analytics? DIA www.diahome.org 8
  9. 9. Public social media: Healthcare professionals DIA www.diahome.org 9
  10. 10. Where’s the signal in the noise? DIA www.diahome.org 10
  11. 11. Place Multi-dimensional data analysis Roles Topics & issues Time DIA www.diahome.org 11
  12. 12. Data technique 1: Language processing
  13. 13. Data technique 2: Geolocation
  14. 14. Data technique 3: Personally Identifiable Information - Roles
  15. 15. Data technique 4: Time
  16. 16. Big data = big problems? “There are a lot of small data problems that occur in big data. They don’t disappear because you’ve got lots of the stuff. They get worse.” David Spiegelhalter Winton Professor of the Public Understanding of Risk at Cambridge University Image: University of Cambridge. Used under Creative Commons license. Source: http://www.cam.ac.uk/news/improving-the-public-understanding-of-mathematics-and-science DIA www.diahome.org 16
  17. 17. NLP & machine learning DIA www.diahome.org 17
  18. 18. Human analysts vs automation? DIA www.diahome.org 18
  19. 19. Some logic is difficult for computers DIA www.diahome.org 19
  20. 20. Some logic is difficult for computers “While hunting in Africa, I shot an elephant in my pajamas. How he got into my pajamas, I don't know.” From the Groucho Marx movie, Animal Crackers (1930) DIA www.diahome.org 20
  21. 21. Some logic is difficult for computers Anyone using K for stable AFib? never used ket in stable... need to be daring and try!!! DIA www.diahome.org 21
  22. 22. Getting started Where will you find data? • Data you know you have • Data you don’t know you have • Data that’s yours if you look Language Location Personally Identifiable Information Time DIA www.diahome.org 22
  23. 23. Who has the questions? DIA www.diahome.org 23

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