Lunch and learn for Universal Music

1. Welcome to the Age of Creativity
#ageofcreativity

2. @yellif

3. Creative Social is a club for creative
and brand leaders who believe
creativity and innovation will deliver
better business and culture

4. Our purpose is to Accelerate
Creative Thinking (ACT)

5. Our current super members

6. Four things driving the Age of
Creativity
Automation Neuroplasticity New platforms Ideas Economy

7. 1. Artificial Intelligence

8. “Artificial Intelligence is
intelligence exhibited by
Machines”
Wikipedia

10. “AI is a natural extension of a
relentless pursuit to automate
tasks.”
Jerry Kaplin, Futurist

11. AI to IA
Intelligence Augmented

12. “When we look at what machines are
capable of doing they have remarkable
abilities. It’s the combination that is the
magic . Watson + machine was an
unbeatable combination.”
Dr John Henny, IBM Watson

13. “There were a set of people in 60s
who wanted Intelligence Augmented
rather than Artificial intelligence.
They are the ones that invented
Macs.
Mary Lou Jepson, Founder, OpenWater

14. How is it being applied?

15. Assumption was that AI would
only take away repetitive jobs
and wouldn’t threaten the
better paid, more creative ones

16. 75% of companies worldwide have
adopted some form of automation
Deloitte 2017 Global Human Capital Trends

17. “AI is collar blind”
Calum Chace
Author

18. Multitude of professionals from
different domains now confronting
the question
“How does AI affect me and my
place in the world.”

21. “We will be smarter than AI. More
effective and more creative”
Mary Lou Jepson, Founder, OpenWater

22. Computational Creativity

23. Computational Creativity

25. “I’d rather have an economy built
on ideas and creativity rather
than routine”
Kevin Kelly, Wired

26. 2. Neuroplasticity

27. The brain's ability to reorganize itself
by forming new neural connections
throughout life. Quite simply what
you do, impacts how your brain
behaves.

28. Note: Taken from The Biological Power of Push and Pull by Peter Trainor, NEXUS

30. “Calculators will make us dumb”
My Maths teacher (I think)

32. “If we rely upon writing to preserve
our knowledge, our memory will
weaken, and we will begin to mistake
the living truth for its shadow.”
Plato

36. 2. New platforms

39. “VR will become the most
social of social media.”
- Kevin Kelly, Wired

44. 4. The Ideas Economy

46. “We’re now living in an idea
economy where success is
defined by the ability to turn ideas
into value faster than your
competition.”
Meg Whitman, Chief Executive Officer, HP

47. What does it mean for us as people?

48. Creative Super Powers

49. “Akon’uche' (craft and thought) is
Igbo word for 'creativity', but
directly translated it means
'human ability.
It reflects the fact we are all
creative.”
It’s
a
compound
word
–
craft
and
thought”

50. Hacker Maker
Teacher Thief

51. Patrick Collister
22nd September

52. Questions
@creativesocial
#ageofcreativity