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Is advertising f**ked?

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SXSW Interactive 2014
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Is advertising f**ked?

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Deck from our Shoreditch House event on Wednesday 12th July featuring Nadya Powell, co-founder of Utopia, Bo Hellberg, ECD at large, Jon Wilkins, Chairman of Karmarama and Lucy Jameson, ex CEO of Grey London.

Deck from our Shoreditch House event on Wednesday 12th July featuring Nadya Powell, co-founder of Utopia, Bo Hellberg, ECD at large, Jon Wilkins, Chairman of Karmarama and Lucy Jameson, ex CEO of Grey London.

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Is advertising f**ked?

  1. 1. Is Advertising F**ked? #isadvertisingfucked
  2. 2. @yellif
  3. 3. Source: TGI “Are the ads are as good as the programmes”
  4. 4. 90%
  5. 5. “Busy is the enemy of creativity”
  6. 6. Ad Agencies In-house
  7. 7. And margins are falling
  8. 8. #isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads YES Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson NO Jon Wilkins Chairman Karmarama Lucie Jamieson Former CEO Grey London
  9. 9. What question would you like to ask our speakers?
  10. 10. #isadvertisingfucked @lucyjameson Lucie Jameson Former CEO Grey London
  11. 11. WAKE UP PEOPLE ARE PAYING MONEY TO AVOID WHAT WE SPEND OUR LIVES MAKING
  12. 12. MARGINS AT A TEN YEAR LOW
  13. 13. THE CONSULTANTS ARE COMING
  14. 14. WE’RE ALL SCREWED
  15. 15. WOOHOO!
  16. 16. MAKING STUFF PEOPLE WANT
 &
 MAKING PEOPLE WANT STUFF BUILD BRANDS NOT ADS
  17. 17. SOLVING THE RIGHT PROBLEMS Customer Problem Business Problem Marketing Problem Advertising Problem
  18. 18. Customer Problem Business Problem Marketing Problem Advertising Problem SOLVING THE RIGHT PROBLEMS
  19. 19. CULTURE & COMMERCE
  20. 20. “HUMAN RELATIONSHIPS ARE RICH AND THEY’RE MESSY AND THEY’RE DEMANDING” Sherry Turkle, MIT
  21. 21. PEOPLE HAVE FLAWS & BIASES
  22. 22. Making § THE PLACEBO EFFECT
  23. 23. FOLLOW THE MONEY
  24. 24. HOW DO CLIENTS MAKE MONEY?
  25. 25. HOW ELSE COULD WE MAKE MONEY? TAX IT LICENCE IT VALUE IT SWEAT IT
  26. 26. CULTURE & COMMERCE
  27. 27. Deep and wide Generalists
  28. 28. §
  29. 29. #isadvertisingfucked @bohellberg Bo Hellberg ex ECD Edelman @nadsbads Nadya Powell Co-founder Utopia
  30. 30. #isadvertisingfucked @karmajon Jon Wilkins Chairman Karmarama
  31. 31. #isadvertisingfucked Voting
  32. 32. #isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads BLUE Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson RED Jon Wilkins Chairman Karmarama Lucie Jameson Former CEO Grey London
  33. 33. Panel and Questions @creativesocial #isadvertisingfucked
  34. 34. Thanks creativesocial.com @CreativeSocial

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