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Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

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Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

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Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

  1. 1. May 2016 The Online Project The Power of Data Driven Marketing
  2. 2. Today’s pitch Insightsderived from good data + strong creative execution + agile marketing, results in effective communication
  3. 3. April Fool’s Day
  4. 4. Global Reference 89 million people globally play an April Fool’s Day Joke every year 40% of people use Facebook for their April Fools Prank Source: Statisticsbrain.com
  5. 5. Annual Calendar Events - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 April Fool's Day Mother's Day Valentine's Day Earth day Eid Al-Fiter Christams New Year's Eve Conversations 706.7K 215.5K 71.4K 6K 121K 508.6K 124.8K
  6. 6. Music Scene
  7. 7. Cultural & Religious concerns
  8. 8. Sports and football
  9. 9. Sports and football
  10. 10. Video Games
  11. 11. Politics
  12. 12. Politics
  13. 13. Nescafe April Fool’s Day
  14. 14. Nescafe Insights Arabic content outperforms English content Women on our platform engage more Friday morning posts get excellent attention Don’t try to target everyone
  15. 15. Summary Good data & insights coupled with creative execution and an agile marketing team will produce effective marketing results
  16. 16. Questions?
  17. 17. Thank You

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