May 2016
The Online Project
The Power of
Data Driven Marketing
Today’s pitch
Insightsderived from good data + strong
creative execution + agile marketing, results
in effective communica...
April Fool’s Day
Global Reference
89 million people globally play an April Fool’s
Day Joke every year
40% of people use Facebook for their ...
Annual Calendar Events
- 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000
April Fool's Day
Mother's Day
Val...
Music Scene
Cultural & Religious
concerns
Sports and football
Sports and football
Video Games
Politics
Politics
Nescafe
April Fool’s Day
Nescafe Insights
Arabic content outperforms English content
Women on our platform engage more
Friday morning posts get exc...
Summary
Good data & insights coupled with creative
execution and an agile marketing team will
produce effective marketing ...
Questions?
Thank You
Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing
Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing
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Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

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Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

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  • Eid Al-Fiter count is the total on three days (2.12 million mentions) divided by three.
  • Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

    1. 1. May 2016 The Online Project The Power of Data Driven Marketing
    2. 2. Today’s pitch Insightsderived from good data + strong creative execution + agile marketing, results in effective communication
    3. 3. April Fool’s Day
    4. 4. Global Reference 89 million people globally play an April Fool’s Day Joke every year 40% of people use Facebook for their April Fools Prank Source: Statisticsbrain.com
    5. 5. Annual Calendar Events - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 April Fool's Day Mother's Day Valentine's Day Earth day Eid Al-Fiter Christams New Year's Eve Conversations 706.7K 215.5K 71.4K 6K 121K 508.6K 124.8K
    6. 6. Music Scene
    7. 7. Cultural & Religious concerns
    8. 8. Sports and football
    9. 9. Sports and football
    10. 10. Video Games
    11. 11. Politics
    12. 12. Politics
    13. 13. Nescafe April Fool’s Day
    14. 14. Nescafe Insights Arabic content outperforms English content Women on our platform engage more Friday morning posts get excellent attention Don’t try to target everyone
    15. 15. Summary Good data & insights coupled with creative execution and an agile marketing team will produce effective marketing results
    16. 16. Questions?
    17. 17. Thank You

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