Your wish is On Demand
@habualia
Digital Video
The Ultimate Equalizer
Unrivaled Value of Premium Video
Not all video is created equal
Delivering a valuable audience
Lots of inventory is viewable,
only premium delivers engagement
Almost 70% of ads delivered in premium environments are both viewable for 2 & 5 seconds
and in-view and audible on complet...
Multiplatform TV Halo Effect
Marketers over-state Digital’s ROI and under-state Multiplatform TV’s ROI
Source: Accenture/ABC Cross-channel advertising ...
Long-term Impact • Return on ROI • Proper Value Mix
Source: Accenture/ABC Cross-channel advertising attribution: New insig...
Q&AThank you
@habualia
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DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"

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DT DUBAI 2016 - Hind Abu Alia (MBC Group) "Your wish is on Demand"

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DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"

  1. 1. Your wish is On Demand @habualia
  2. 2. Digital Video The Ultimate Equalizer
  3. 3. Unrivaled Value of Premium Video
  4. 4. Not all video is created equal
  5. 5. Delivering a valuable audience
  6. 6. Lots of inventory is viewable, only premium delivers engagement
  7. 7. Almost 70% of ads delivered in premium environments are both viewable for 2 & 5 seconds and in-view and audible on complete Source: MOAT/FWC Data Analysis 2016 All premium Mix of premium & non-premium
  8. 8. Multiplatform TV Halo Effect
  9. 9. Marketers over-state Digital’s ROI and under-state Multiplatform TV’s ROI Source: Accenture/ABC Cross-channel advertising attribution: New insights into Multiplatform TV 2016
  10. 10. Long-term Impact • Return on ROI • Proper Value Mix Source: Accenture/ABC Cross-channel advertising attribution: New insights into Multiplatform TV 2016 Multiplatform TV Halo Effect
  11. 11. Q&AThank you @habualia

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