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DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"

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DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"

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DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"

  1. 1. TV AND VIDEO IS BORN - 1927
  2. 2. VIDEO GOES COLOUR – 1950s
  3. 3. SATELITE TV IS EVERYWHERE – 1970s
  4. 4. VIDEO IS SMART AND 3D – 2010
  5. 5. CAPTURING OUR EXISTENCE
  6. 6. KEEP CALM THE VIDEO REVOLUTION IS HERE!
  7. 7. 5BILLION VIDEO VIEWS A DAY ON YOUTUBE 300HOURS OF VIDEO UPLOADED PER MINUTE ON YOUTUBE 8 BILLION DAILY VIEWS ON FACEBOOK 7 BILLION DAILY VIEWS ON SNAPCHAT
  8. 8. 80% The fastest growth rate YouTube has seen in 2 IN MENA, GROWTH IN WATCH TIME ACCELERATED & IS NOW UP OVER 80%
  9. 9. WE LOVE SOCIAL VIDEO BUT WHY? • WE CHOOSE WHAT WE WANT TO WATCH • WE ARE ALL PUBLISHERS NOW • WE ARE ALWAYS LIVE
  10. 10. SO, HOW DO YOU DO SOCIAL VIDEO?
  11. 11. BE PREPARED TO SPEND GET ALL EMOTIONAL ABOUT IT MAKE IT SNACKABLE BE CREATIVE AND INNOVATIVE TELL YOUR STORY AND MAKE IT ENTERTAINING
  12. 12. VIRTUAL REALITY
  13. 13. AUGMENTED REALITY
  14. 14. MIXED REALITY
  15. 15. THANK YOU

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