BRENDAN WALSH
Creative Solutions Director
DMS / Choueiri Group
Be On is the Solution
3
Traditional Approach
Video creation and distribution
4
Impact of Technology
Video creation and distribution
Identify the emotion of your audience
Video Creation
Understanding emotion
through facial coding
Second-by-second Emotion
...
Understanding your Content
Video Creation
Understanding the content, helps
you plan effective distribution
Higher EMOTIONA...
Syndicate your video content
Video distribution
Use one technology to perform
hyper-distribution
 Get Premium, Mid-sized & blogger level site to
tell your story
 Levera...
Sharing is key
Top 25%
Bottom 25%
Top 25%
Bottom 25%
89x greater
330x greater
The Lifetime of a video
on Social Media is 1...
The worlds best partner network for content
Video distribution
“Priming” activates unconscious emotional
associations consumers have with targeted objects.
Customers acquired
through wo...
PUBLISHER OPT-IN
USER OPT-IN
ENGAGEMENT
Simple…
Video distribution
DT Dubai - Brendan Walsh, DMS Choueiri Group
DT Dubai - Brendan Walsh, DMS Choueiri Group
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DT Dubai - Brendan Walsh, DMS Choueiri Group

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"Be On is the Solution"

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  • It seems more than half of the videos produced by these organizations receive less than 1,000 views on YouTube

    The Top 100 brands vastly increased video engagement by posting videos on both sites and social
    Linking social media to social video campaigns will result in video distribution through sharing. The top 25% had higher Facebook (330 times greater) and Twitter (89 times greater) video sharing than the bottom 25%.

  • It seems more than half of the videos produced by these organizations receive less than 1,000 views on YouTube

    The Top 100 brands vastly increased video engagement by posting videos on both sites and social
    Linking social media to social video campaigns will result in video distribution through sharing. The top 25% had higher Facebook (330 times greater) and Twitter (89 times greater) video sharing than the bottom 25%.
  • DT Dubai - Brendan Walsh, DMS Choueiri Group

    1. 1. BRENDAN WALSH Creative Solutions Director DMS / Choueiri Group Be On is the Solution
    2. 2. 3 Traditional Approach Video creation and distribution
    3. 3. 4 Impact of Technology Video creation and distribution
    4. 4. Identify the emotion of your audience Video Creation Understanding emotion through facial coding Second-by-second Emotion And Engagement Reporting
    5. 5. Understanding your Content Video Creation Understanding the content, helps you plan effective distribution Higher EMOTIONALL scores drive higher engagement rates and shareability
    6. 6. Syndicate your video content Video distribution
    7. 7. Use one technology to perform hyper-distribution  Get Premium, Mid-sized & blogger level site to tell your story  Leverage Editors to spin it  Utilize Influencers to take the conversation to social media Creative & Scalable Video distribution
    8. 8. Sharing is key Top 25% Bottom 25% Top 25% Bottom 25% 89x greater 330x greater The Lifetime of a video on Social Media is 1 day The Lifetime of a video on a Site is 3 weeks The key to engagement is Hyper-Distribution Advantages of Hyper-Distribution Video distribution
    9. 9. The worlds best partner network for content Video distribution
    10. 10. “Priming” activates unconscious emotional associations consumers have with targeted objects. Customers acquired through word of mouth result in a 37% high retention rate It’s a type of native ad and brand lift is 53% higher for native ads It helps your SEO, user generated posts account for 25% of the top search results for the world’s top 20 brands Give the right people creative license Video distribution
    11. 11. PUBLISHER OPT-IN USER OPT-IN ENGAGEMENT Simple… Video distribution

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