PHIL ADRIEN
General Manager
Blue Barracuda / FCB Global
Storytelling In the Age of Meerkats
STORYTELLING IN THEAGE OF MEERKATS
ALS
EXPECT
INSTANT
GRATIFICATION.
BUT IT ALSO MEANS WE HAVE
INCREDIBLY SHORT
ATTENTION SPANS!
IT’S CHANGED
HOW WE CONSUME MEDIA.
WE HAVE GONE FROM LONG FORM BLOGS….
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ac lacus in nunc convalli...
TO 140 CHARACTERS &
BUT THERE’S A PROBLEM!
PLATFORMS LIKES INSTAGRAM
ARE BECOMING INCREASINGLY
“PROSUMER”
WE’RE SEEING LESS POSTS LIKE THIS:
AND MORE LIKE THIS:
WHEN DID THIS SH*T BECOME
SUCH HARD WORK!?
SELF-DESTRUCTING
PHOTOS & VIDEOS LIVE VIDEO
THE SOLUTION:
BRING THE “REAL” BACK INTO
REAL-TIME CONTENT.
JUST HIT RECORD
… AND FORGET ABOUT IT.
THIS IS A HUGE OPPORTUNITY
FOR BRANDS.
1. TRUE BEHIND THE SCENES
2. EXCLUSIVE DEALS
3. AMA: ASK ME ANYTHING
4. INSTANT COMMENTARY
5. INTERACTIVE STORYTELLING
…AN...
Forum
Thank you
DT Dubai - Phil Adrien, Blue Barracuda / FCB Global
DT Dubai - Phil Adrien, Blue Barracuda / FCB Global
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DT Dubai - Phil Adrien, Blue Barracuda / FCB Global

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"Storytelling in the Age of Meerkats"

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DT Dubai - Phil Adrien, Blue Barracuda / FCB Global

  1. 1. PHIL ADRIEN General Manager Blue Barracuda / FCB Global Storytelling In the Age of Meerkats
  2. 2. STORYTELLING IN THEAGE OF MEERKATS
  3. 3. ALS EXPECT INSTANT GRATIFICATION.
  4. 4. BUT IT ALSO MEANS WE HAVE INCREDIBLY SHORT ATTENTION SPANS!
  5. 5. IT’S CHANGED HOW WE CONSUME MEDIA.
  6. 6. WE HAVE GONE FROM LONG FORM BLOGS…. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ac lacus in nunc convallis facilisis vitae ut purus. Pellentesque turpis nisi, egestas ac orci ut, dapibus rhoncus tortor. Aenean interdum orci dui, vitae ultricies ex euismod in. Praesent accumsan finibus metus, nec elementum odio lacinia at. Pellentesque sit amet nisi sit amet libero mattis cursus quis non odio. Quisque sollicitudin dictum malesuada. Integer eget neque tempor, tristique dolor vulputate, auctor libero. Nullam finibus nibh ut sapien condimentum, at volutpat ligula condimentum. Proin vel congue diam. Nunc ac nulla nec enim rutrum commodo sit amet in ligula. Mauris scelerisque ex et elit euismod tempor. Nullam vitae interdum augue, a interdum ante. Fusce sagittis nibh ac velit auctor cursus id quis nunc. Vivamus vel nibh dui. Vestibulum in semper sapien. Nam vel tempus eros. Nam viverra tempus neque, vel faucibus eros finibus dapibus. Donec nec placerat dolor. Vestibulum cursus magna ac augue lobortis, ac lobortis dui eleifend. Ut sed semper lacus. Fusce sit amet ipsum neque. Suspendisse feugiat gravida purus, eu eleifend nulla efficitur sodales. Vestibulum scelerisque nunc eu augue molestie, sed porta nunc tincidunt. Sed non imperdiet massa, sed mollis ipsum. Maecenas ullamcorper venenatis mauris, at consectetur est varius vel. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse porta sapien ut sem euismod, ut accumsan ex pharetra. Etiam sit amet justo vitae lacus porttitor pulvinar. Praesent pulvinar diam eget tortor elementum dictum. Duis nec arcu imperdiet, dictum ipsum pretium, convallis dolor. Nullam lobortis est sit amet ipsum condimentum dictum. Pellentesque suscipit, neque quis lobortis feugiat, eros ligula iaculis neque, ac commodo sapien tellus nec purus. Sed nec porttitor urna. Maecenas imperdiet ultricies lectus, eget egestas odio blandit ut. Sed efficitur blandit turpis vel iaculis. Nunc euismod, lectus eu venenatis blandit, mi dui porta enim, et faucibus mi orci ut metus. Proin non tempus eros. Suspendisse sagittis dolor quis lacus egestas dapibus. Aenean quis mi sollicitudin, pellentesque lorem tempus, congue tellus. In hac habitasse platea dictumst. Morbi facilisis, elit nec imperdiet congue, enim est imperdiet diam, non fringilla lorem massa ut lorem. Suspendisse auctor ipsum quis nisl suscipit, nec vulputate augue maximus. Aliquam elementum imperdiet orci, non interdum libero venenatis a. Duis urna nulla, luctus sit amet est eget, porttitor cursus tortor. Curabitur mollis, elit sed luctus dignissim, velit nunc maximus justo, vel luctus massa turpis eget metus. Curabitur venenatis tortor at quam tincidunt sollicitudin. Sed egestas arcu faucibus imperdiet ullamcorper. In maximus nunc risus, sit amet elementum enim suscipit in. Ut sed arcu lorem. Vestibulum commodo pellentesque tellus molestie finibus. Ut rutrum dolor vitae nulla tristique, nec pharetra lacus scelerisque. Mauris congue blandit erat et eleifend. Aliquam venenatis ipsum in neque vulputate volutpat eget ut tellus. Praesent nec erat non felis condimentum blandit sit amet vel lectus. Nullam a felis viverra massa eleifend feugiat. Ut scelerisque, ipsum malesuada fermentum tristique, neque felis lobortis nulla, vitae sodales quam sem quis arcu. Sed vel nibh placerat, gravida dolor nec, cursus enim. Ut massa sapien, eleifend non magna in, viverra luctus quam. In id pulvinar enim, sit amet pulvinar nisi. Nullam efficitur arcu lectus, vitae varius lorem pharetra ac. Sed feugiat tristique auctor. Sed eu rutrum dui.
  7. 7. TO 140 CHARACTERS &
  8. 8. BUT THERE’S A PROBLEM!
  9. 9. PLATFORMS LIKES INSTAGRAM ARE BECOMING INCREASINGLY “PROSUMER”
  10. 10. WE’RE SEEING LESS POSTS LIKE THIS:
  11. 11. AND MORE LIKE THIS:
  12. 12. WHEN DID THIS SH*T BECOME SUCH HARD WORK!?
  13. 13. SELF-DESTRUCTING PHOTOS & VIDEOS LIVE VIDEO THE SOLUTION:
  14. 14. BRING THE “REAL” BACK INTO REAL-TIME CONTENT.
  15. 15. JUST HIT RECORD
  16. 16. … AND FORGET ABOUT IT.
  17. 17. THIS IS A HUGE OPPORTUNITY FOR BRANDS.
  18. 18. 1. TRUE BEHIND THE SCENES 2. EXCLUSIVE DEALS 3. AMA: ASK ME ANYTHING 4. INSTANT COMMENTARY 5. INTERACTIVE STORYTELLING …AND THIS IS ONLY SCRATCHING THE SURFACE! HOW BRANDS ARE LEVERAGING “REAL” REAL TIME:
  19. 19. Forum Thank you

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