An image is worth 10,000 words summarizes a document describing an emergency communication service called 112Mobile. 112Mobile allows citizens to make emergency calls with video and location data to provide first responders with more information. This could help emergency services better qualify incidents and deploy the appropriate response. The service has the potential to save lives through faster, more informed emergency responses with improved resource allocation. The founder created 112Mobile after a personal experience where emergency lines were saturated during a crisis, preventing timely aid.

1. An image is worth
10,000 words

2. Founder
lfo@112mobile.eu +33 7 81 60 77 22
Luis Felipe de Oliveira
10 years Telecom experience
From an internship at the Dept Prefecture of Nice, to the digital
transformation of a call center company in Brazil.
Telecom studies and Master in international business development and
management.
Builded a call center system, « from scratch », integrating VoIP, CRM, ERP
and dimensioned for 14 subsidiaries managing 3,000,000 calls/year
Fluent in Portuguese, French and Italian

3. • Finalist CJP Telecom Valley 2010 - Oleasy
• Finalist Création d’Entreprise JCI Monaco 2014 - 112 Mobile
• Prix IBM Smart App Contest - CEEI 2014 - Smart 112
• Succes Case StartupWeekend Monaco 2015 - 112 Mobile
• Hackathon Vinci 2015 - Péage Mobile
• Incubation Télécom ParisTech Eurecom 2016 - Smart 112 Mobile
• 1st prix Metha Europe, Ever Monaco, École des Mines 2016 - Smart 112 Mobile
Startup mind

4. Context
In a emergency situation, quick and clear information is vital!
November 13th 2015, Paris – Bataclan Terrorist attacks
A person tried to call the emergency numbers 80 times to alert
authorities on suspect behaviors of the terrorists, with no success, all
lines were saturated.
January 13th 2015, Paris – Charlie Hebdo Terrorist attacks
Video shows police officers mobilized unable to deal with armed
terrorists for lack of detailed information to adapt their response.
March 22nd 2016 – Brussels – Double bomb attacks
A short video showing the international airport alongside the two
suicide bombers who are detonated at Brussels Zaventem had
circulated to appeal for witnesses

5. Inform emergency services more efficiently of a witnessed incident
with your smartphone sending real time video and geolocation
Emergencies services can precisely qualify the accident and
deploy the adequate level of help.
No waiting time, no saturation of telephone lines,
thanks to integration with existing calls systems and new technologies
This innovative and useful service promises more lives saved with
better resources management saving public budgets
112 Mobile revolutionizes
emergency calls

6. 15
17
18
112
114
115
116000
119
191
196
197
Public-Safety Answering Point
Without 112Mobile.eu
?
1 2 3
4 5 6
7 8 9
* 0 #
???

7. ?
1 2 3
4 5 6
7 8 9
* 0 #emergecy
Public-Safety Answering Point
With 112Mobile.eu
An smartphone to start a
voice or video call,
sending real time useful
information
An advanced back-end solution managing
simultaneous calls with less equipment,
Thanks to GPS, VoIP, VoLTE, ViLTE,
WebRTC

8. Competitors
Taking decision
to help
dispatching
Waiting queue
limited lines
instant
availability
unlimited lines
call balancing
human
information
gathering
automatic
information
gathering
accurate
help
dispatching
dialing
TelecomOperator
PBX
PSAP
Automatic
Call routing
Deskclerk
Call flow
Competitors
Smart 112 Mobile
Meanwhile the competitors are very segmented, Smart 112 Mobile is the only solution managing the entire
call flow, increasing availability, helping information gathering to accurate and quick help dispatch.

9. The ecosystem of the project
State
UsersClients
Facilitators Prescriptors
Police
Fire Brigade,
Ambulance
Operations
service
Telecom
Operator
Person in distress
prevention
Enforcement

10. Contrats and engagements (signed)

11. Ecosystem, partners & support
Direccte
Interested by the solution,
still to engage
Currently supporting

12. references
EENA European Emergency Number Association
EGEA Expert Group on Emergency Access
SDIS Service Départemental d’Incendie et de Secours
CODIS Centre Opérationnel Départemental d’Incendie et de Secours
ETSI European Telecommunications Standards Institute
ARCEP Autorité de Régulation des Communications Electroniques et des Postes
ITU International Telecommunication Union
EMTEL ETSI Special Committee Emergency Communications
CCIN Commission de controle des informations nominatives - Principauté de MONACO
CNIL Commission Nationale de l'Informatique et des Libertés
DCE Direction des Communications Électroniques - Principauté de MONACO
CTIA The Wireless Association
FEMA Federal Emergency Management Agency – USA

13. Luis Felipe de Oliveira
lfo@112mobile.eu
+33 7 81 60 77 22
linkedin.com/in/luisfelipedeoliveira
Pour toute demande de connexion linkedin citer précisément l’occasion de notre rencontre.
112mobile.eu
gust.com/companies/smart-112-mobile
angel.co/smart-112-mobile
thanks to

14. Problem: EU emergency calls
Over 320,000 emergency calls
lacked information
Costing €4,000,000,000
Added to lives lost and damages
From EENA.org - European Emergency Number Association

15. A Simple Business Model
SaaS Solution
Clients (Fire brigade, Police) who
wish to use the service, paying one
fee per month per site
more than 600 sites in France = 4 M€
1000 in USA = 7 M€
4000 in Europe = 25 M€

16. Our sales strategy
Making the solution compatible with
all hardware vendors
Partnering with major telcos to scale
sales capacity to sell the solution to
authorities as an add-on to existing
systems, avoiding tenders

17. 70 000
70 000
430 000
2 000 000
Product / Market Fit POC > Validation
Business / Market Fit MVP > Scalling
Vision / Solution Fit Ideation > Conception
Scale UP Establishing
Done
To do
To do
Partially
done
2016
2015
2018
Rising Now2017
Development Phases

18. -2,187,500
0
2,187,500
4,375,000
6,562,500
1 2 3 4
Resultat net Coûts Chiffre d’affaire ROI
P&L - Compte résultat
6 months

19. P&L - Compte résultat
Population covered 1 000 000 2 500 000
10.000.000
(PARIS)
200.000.000
(US)
600.000.000
(EU)
Turnover
R&D 110 000 110 000 150 000 300 000 1 500 000
Hosting 10 000 10 000 12 000 40 000 400 000
Annual maintenance 15 000 15 000 19 200 252 000 725 000
Salaries 70 000 200 000 350 000 900 000 4 500 000
Employees 2 4 7 15 50
General expenses 55 000 95 000 200 000 600 000 2 000 000
Total Costs 260 000 430 000 731 200 2 092 000 9 125 000
Margin
0 33 000 33 000 45 000 90 000
Net Profit
ROI
Cash flow from
operations

20. worth a thousand words
mehr als tausend Worte
vale mais que mil palavras
vale più di mille parole
vaut mille mots
vale más que mil palabras
værd en tusind ord
千の言葉に値する
mille verba
‫ווערט‬ַ‫א‬‫טויזנט‬‫ווערטער‬
meer dan duizend woorden
verdt mer enn tusen ord
wart tysiąca słów
стоит тысячи слов
mer än tusen ord
vydá za tisíc slov
коштує тисячі слів 胜过千言万语
‫تساوي‬‫ألف‬‫كلمة‬
väärt tuhat sõna
112mobile.eu
thanks to

21. Birth of project
Faced with a personal drama, when, after his wife
spoke to him over skype, she was victim, at her
home, with their 3 year-old daughter, of an armed
theft assault, with kidnapping attempt.
To fight against this issue, the project founder
gathered all the technical elements of the call
center business that he knew perfectly and
presented the project to emergency call services,
telecom operators and authorities which all
confirmed that 112mobile could optimize
emergency services, thus saving many lives.

22. Executive Summary
• 112Mobile is the next gen emergency calls system. It allows public & private emergency
services to better qualify & react to crisis situations (bomb attacks, accidents, weather
crisis…)
• The service not only finds its business model towards mobile operators which have the
obligation of handling emergency calls, but also from public services and budgets.
• The SaaS mode service has very limited implementation constraints and the startup is
already positioned as a key partner with the ETSI European organisation setting next gen
emergency call standards.
• The service prototype is already live, developped by the French public R&D organisation
INRIA. The VoIP/VoLTE technology can allow instant redimensioning to manage thousands
of simultaneous calls in case of crisis.
• The Monaco government, 1st tester of the solution, signed a collaboration contract with
112mobile. The French Interior Minister confirmed his interest for the solution and its
perfect fit with the current and future security challenges.
• Facing the fast moving international security issues, the company needs funding up to
€1Million to support its quick growth and international deployment in Europe & USA.

23. Users Advantages
The ecosystem of the project
- Any individual calling emergency #
- A simpler and more efficient emergency
call service
- Less saturated call lines during crisis
- More efficient emergency qualification,
for optimized interventions.
- A better population security management
with better public budget allocation
- A clear and viable business model
Prescriptors
- Ministeries /State (Interior, security…)
- Cities
Facilitators
- Telecom Operators
Clients
- The emergency services (fire-dept,
police, health emergencies…)

24. Emergency calls market
Useful public service, transformed into viable business model
Country
• Monaco
• France
• Europe
• Brésil
• USA
Population
• 31,1K
• 66,6M
• 738,7M
• 208,3M
• 320,2M
Calls /year
• 10K
• 29M
• 320M
• 110M
• 240M

25. Beyond Emergency…
A vision for private customer service companies
White-label the service to propose it to public transports,
insurance or other companies with advanced customer
service needs.
Who Advantages
Call management system from
the root
Image
Geolocation
All complementary data to
CRM - ASM
Assistance
Insurance
CRM
Customer service
departements

26. 112mobile - Company
Dynamic Technology startup,
following a quick BUILD & RUN
approach, started in January
2016, within the Telecom Paris
Tech Incubator, in partnership
with the French National Institute
of Research (INRIA). The company
in live prototype testing phase
with Monaco Government and
Monaco Telecom operator has
already validated the market
interest and potential major
international key clients.
Company
Smart 112 Mobile
Monaco
2016
Fondateur: Luis Felipe de Oliveira – 100%
-2,187,500
0
2,187,500
4,375,000
6,562,500
1 2 3 4
net profit cost turnover ROI
6mois

27. Entry barriers
Long public market purchasing process
Initial R&D costs
Need for quick Business Development ressources to sustain
International growth
Strong competition reputation with less advanced solutions
against 112Mobile agile company
BUT…

28. September 2015
Les pompiers de France proposent
d'abandonner le 18 au profit de l'unique 112
http://www.bfmtv.com/societe/les-pompiers-proposent-d-abandonner-le-18-au-profit-de-l-unique-112-916960.html
May 2015
Roadmap for Public Safety Communications Research - USA
http://www.nist.gov/ctl/pscr/roadmap-for-public-safety052615.cfm
November 2014
Réflexions sur l’évolution des centres de réception des appels d’urgence
http://www.pompiers.fr/federation/actualites/toutes-les-actualites/2014/11/18/note-reflexions-sur-l-evolution-des-centres-de-reception-des-appels-d-urgence
Real need

29. AND... A disruptive sales strategy
Distribution networks
- Telecom operators as part of their offers (112mobile as
an add'on)
- Direct presales to cities, ministers, fire-dept, police...
Marketing strategy
- Distribution through Operatos brings credibility/stability and
avoids tenders.
- Once added in the Telecom network, the solution can also be
sold white-labeled to private businesses, this becomes a viable
business model for Telcos.
- Work with hardware vendors as well as call standards actors for
compatibility and convergence.

30. Consultancy Ecosystem
Lyonel SIREUILLE
The Idea Starter
Company
Monaco Strategy
Stephane Faussurier
In Extenso Croissance
Deloitte
Sophia Antipolis Strategy
Alice Mercier
Telecom Paris Tech
Eurecom
Sophia Antipolis Startup
Sabrina Broggini CRM Conseil Monaco - France - US Strategy
Serge Robillard Monaco Governement Monaco Telecom Regulation
Emmanuel Dazin Gordon Blair Monaco - Paris - NY Legal
Nicolas Ivaldi Ventury Avocats Sophia Antopolis - Paris Legal
Patrick Tiberghien
Incubateur
technologique de Mines
Douai Startup
Nicolas Dotta Narmino & Dotta Monaco Legal
List of those most recently active,
See also Contributors and Testimonials on the site 112mobile.eu