1. CRISTAL LAB 2013
BRAND ENTERTAINMENT & CONTENT SUMMIT
MARKETING INNOVATION & DATA FORUM
Last update 13/12/2013

2. wednesdaydecember11
1:00pm Jardin Alpin
Opening Cristal LuncH
2:00pm Private session
Media cristal academy deliberations
For members only
In the honored presidency of Mauricio Sabogal, Global CEO - BPN Mediabrands
3:00pm - 4:30pm Auditorium
BRAND ENTERTAINMENT & CONTENT SESSION
Creativity & Content Creation
O
pening speech
by Brent Poer – CEO, LiquidThread North America
Golden Moustache, entertainment for brands
/ Golden Moustache – Sandra Albertolli, Business Development Director
& M6 Web – Adrien Labastire, Deputy Managing Director and Golden Moustache - Founder
Celebrities & media performances: a new love story
/ ZAM Agency – Céline Saint-Remy, Associate Director
Where does creativity come from?
/ youlovewords – Grégory Nicolaïdis, CEO
Digital Content: What does the future hold?
/ Havas Media – Michaël Bernier, Innovation Director
4:30pm - 6:30pm Auditorium
media session
Display is dead, long live the display!
/ SRI panel moderated by Thierry Amar, President – Offremedia
with
- Horyzon Media – Eric Aderdor, Managing Director (SRI President)
- Orange Advertising – Sophie Poncin, Deputy Director
(SRI Administrator)
- Microsoft France – Erik-Marie Bion, Director of the Advertising
& Online Division (SRI Administrator)
- M6 Publicité Digital – Nicolas Thorin, Managing Director
(SRI Administrator)
- Yahoo! – Mikael Willmouth, Commercial Director Agency Business (SRI member)
One wrong move - book launching campaign, the seduction journey of the consumer by building a
fictional world
/ Talent Agency for Advertising – Meirav Oz, CEO (Israel)
Integrated partnerships : content marketing exploiting multiple platforms and stakeholders
/ MEC – Chantal Rickards, Head of Programming Branded Content EMEA (UK)
closing keynote session
Buy with a good vibe
/ BPN Mediabrands – Mauricio Sabogal, Global CEO (US)
7:00pm Cristal Business Club & Bar
Cocktail
*
Defining branded content for the digital age
/ BCMA – Andrew Canter, CEO (UK)
BECS : BRAND ENTERTAINMENT & CONTENT SUMMIT
The key of success of consumer magazine
/ Mediapost Publicité – Eric Trousset, Managing Director in charge of Research and Marketing
& QualiQuanti – Daniel Bô, CEO and Founder

3. 8:00pm Auditorium
awards ceremony - media
9:30pm Le Chabotté
cristal dinner
Sponsored by
11:30pm KU-DE-TA
Cristal Party DJ set

4. thursdaydecember12
10:00am - 11:30am Vivaldi
market research Seminar
Academic Studies
1st Barometer (2012 vs 2011) of the M&A operations in the Communication & Marketing Digital sector in
France
/ APM Corporate Finance – Stéphane Amis, Associate
Kantar Media intelligence Observatory : advertising & digital
/ Kantar Media – Denis Gaucher, Managing Director Europe with Corinne In Albon, Marketing Director
& Sophie Le Barazer, Marketing Director Deputy
How to highlight the culture of brand?
/ QualiQuanti – Daniel Bô, CEO and Founder
6th edition of Dufresne Corrigan Scarlett’s Advertising Innovation Observatory «Going further on
consumer’s perception of innovative campaigns»
/ Dufresne Corrigan Scarlett – Alain Roussel, President, INfluencia – Isabelle Musnik, Managing Editor and
OpinionWay – Hugues Cazenave, CEO
11:30am - 1:00pm Vivaldi
becs* SESSION
New Vision
Creating Data Driven Programming
/ Yahoo! Studios – Paul Cochrane, Head of Entertainment (US)
Beyond the buzzwords #innovation #brandcontent and #strategicplanning: intelligence brought to
strategy
/ UDECAM panel with
- Moxie – Thomas Jamet, President
- Aegis Media – Gwen Raillard, Delegate Director
- Mediacom – Grégoire Garrel, Content Director
Stop telling the truth!
/ Wonder – Glen Condie, CCO (Australia)
1:00pm
Cristal lunch La Laiterie
Private becs lunch La Montagnette
Sponsored by
2:30pm - 4:00pm Auditorium
BECS session
Digital, Web & social media
Moderated by Ted Cohen – Managing Director, Tag Strategic (US)
Ad(d) social on TV
/ TF1 Publicité – Bertrand Nadeau, Commercial Director 361
Cats are NOT over
/ We Are Social – Sandrine Plasseraud, Managing Director France
Social Media and Data driven marketing
/ Socialyse Havas Media Group – Frédéric Saint-Sardos, Managing Director
Clever Usage of Music & Sport in Digital Advertising
/ Warner Bros. – Lori Feldman, SVP Brand Patnerships & Commercial Music Lic. (US)

5. 4:00pm - 4:30pm Auditorium
Pilot Showcase sessions
Meeting brands: Original web projects Showcase
4:30pm - 6:30pm Auditorium
BECS session
Leaders’ conference
Pros and cons of the increasingly interconnected marketplace from the point of view of a storyteller/
content creator
/ Group M Entertainment Worldwide – Peter Tortorici, CEO (US)
2nd edition of the Brand Entertainement & Content inspirational panel What's new/what's coming up?
/ Panel hosted by Ben Silverman – CEO, Electus (US)
Moderated by Doug Scott – President, OgilvyEntertainment (US) with
The revolution will be on every screen: transforming content & advertising for the next generation
- Erin McPherson – VP & Head of Video Programming and Originals, Yahoo! (US)
Content & Data
- Olivier Abecassis – Managing Director, eTF1 & WAT TV
Programming your brand: Turning content into a campaign
- John Rosenberg – President, g-NET
- David Freeman – Co-Head of Brand Coverage, Creative Artists Agency (US)
7:00pm Cristal Business Club & Bar
cristal cocktail
Sponsored by
8:00pm Auditorium
awards ceremony
integrated / consumer marketing / brand
entertainment & content / scriptwriting contest
9:45pm
cristal dinner Pilatus
private dinner Le Genépi
Sponsored by
private dinner La Cabane Des Bûcherons
Sponsored by
11:30pm KU-DE-TA
cristal party dj set

6. fridaydecember13
9:00am - 12:30pm Auditorium
Brand entertainment & content summit
Brunch
Sponsored by
part of
9:30am Auditorium
Opening speech
The new challenges of Branded Content. From a buzzword to a real strategy
By Thomas Jamet - President, Moxie Paris
Brands & music
Moderated by Ted Cohen – Managing Director, Tag Strategic (US)
The power of sound applied to brand equity
/ Sound Value – Olivier Covo, CEO
Film music, from the big screen to the TV screen
/ StartRec – Alex Jaffray, Producer
The La Redoute case study: The art of being awesome with music
/ Sizzer Amsterdam – Marcel Wiebenga, Music Supervisor & New Business Developer and Drebika Riyadh,
Music Producer (Netherlands)
Music & Advertisement: Dos & Dont’s Showcase of the best and worst cases in music for adverting.
/ Creaminal – Jaco Zijlstra, Music Production & Clément Souchier, Music Supervision
Sports & entertainment
SPECIAL ANNOUNCEMENT - Cristal Sports Marketing Award
with
- Cristal Festival – Christian Cappe, Founder & Managing Director
- Havas Sports & Entertainment – Lucien Boyer, President & Global CEO
#FuelYourFire? Breaking conventions in F1 sponsorship with Burn & Lotus
/ Havas Sports & Entertainment, Formula 1 & Burn Case Study
With
- Lotus F1 – Eric Boullier, Team Principal
- Havas Sports & Entertainment – Lucien Boyer, President & Global CEO
- The Coca Cola Company
12:00pm
Social TV
Creation of a new kind of TV: the Tweet series. What Ze Teuf, with We Love Cinema on D8
with
- BNP Paribas – Bertrand Cizeau, Deputy Director Brand, Communication & Quality
- Le Douze – Matthieu Reinartz, Founder
- Canal+ Régie – Bastien Lanson, Director Special events & Sponsoring and Vincent Salini, Director Digital
Business
Back to roots to face the future
/ BIM Agency – David Gaudry, Co-founder
12:30pm
Media & politics
Public & Political Communications: Yesterday, today and tomorow
Moderated by Jeannette Bougrab – Journalist and former Secretary of State for Youth & Community Life
with
- Havas – Jacques Seguela, VP
- Conseil National du Numérique – Benoit Thieulin, President
- Emakina – Manuel Diaz, CEO

7. 1:00pm
cristal lunch La Laiterie
Private women cristal academy lunch Le Lana
Trends & Insights: How new identity markers «make up» for IMC?
Ipsos – Françoise Hernaez Fourrier, Advertising Trends & Insights Director
Sponsored by
Private advertisers grand jury lunch Le Saint Roch
Sponsored by
2:30pm Private session
deliberations advertisers grand jury - Global leadership council journalists jury
In the presence of the Jury Presidents
2:45pm - 6:00pm Auditorium
marketing innovation & data forum
O
pening speech
Big Data Marketing, myth or reality? Perspectives & Evolutions
By Gilles Babinet - President, Captain Dash & EU Digital Champion
Innovation: From san francisco to Courchevel
Innovation through technology
/ Havas Worldwide London – Michael Olaye, Head of Tech and Innovation
Design thinking: a powerful innovation driver
/ Betwin Consulting – Suzana Perta Gorea, Managing Director
big data, everybody talks about it
Attribution: where credit is due ?
/ Quantcast – Franck Lewkowicz, General Manager France
Big Data: a buzzword, that’s all folks! Everyone talks about Big Data, but what issues behind the
buzzword? Technology and algorithms, the key to survive the deluge of datas
/ Performics France – Pierre Emmanuel Cros, Managing Director
& Olivier Deletombe, Deputy Managing Director
Big Data begins at home: Brands testimonials
/ RadiumOne – Frédéric Bellier, Managing Director France
with
- Warner Bros. Entertainment Group – Michael Nathan, Director Digital Marketing & eCommerce
- BNP Paribas – Ariel Steinmann, Head of Digital Marketing - Online Bank and Hello Bank!
What does it look like on Data Publishers’ side
Why publishers must keep their Data to create value and sale audience?
Panel hosted by nugg.ad and moderated by Augustin Decré, Managing Director France
with
- Horyzon Média – Eric Aderdor, CEO & SRI - President
- La Place Média – Fabien Magalon, Managing Director
- Amaury Médias – Arthur Millet, Digital Director & SRI - Vice-President
- Médiaprism – Philippe Leblanc, Data Development Manager
- Figaro Médias – François Dufresne, Deputy Managing Director

8. Tomorrow’s Digital economy
Development perspectives of the new digital economy in Europe
Panel moderated by Gilles Babinet – President, Captain Dash & EU Digital Champion
with
- Orange Digital – Stéphanie Hospital, Executive Vice-President
- Conseil National du Numérique – Benoît Thieulin, President
- Accenture – Christian Nibourel, President France & Benelux
- NextRadioTV – Alain Weill, CEO
closing keynote session
Magister conference
/ Twitter – Katie Jacobs Stanton, VP & Head of International Strategy (US)
4:30pm Vivaldi
#Drink&Date…and feel good!
Share a drink and meet Communication Directors of major Causes
In presence of
- Isabelle Chebat, FIdH
- David Germain, Salvation Army
- Catherine Monnier, Fonds Addie
- Claire O’meara, FNH
- Béatrice du Retail, Perce Neige
- Christine Tabuenca, Sidaction
5:00pm - 6:00pm Vivaldi
Cristal book club: meet the writers
Moderated by Patrick Poivre d’Arvor, Journalist & Writer
/ « Merde à la déprime » by Jacques Seguela, VP – Havas
/ « Les nouveaux défis du Brand Content » by Thomas Jamet, President – Moxie
/ « Generation Y et Luxe » by Eric Briones – Darkplanneur
7:00pm Cristal Buisiness Club & Bar
cristal cocktail
Sponsored by
8:00pm Auditorium
awards ceremony
digital & mobile / design / PR / production / women cristal 2013
10:00pm
cristal dinner Le Ku De Ta / Le Dénali
orange dinner - advertisers grand jury Chabichou
Sponsored by
11:30pm Le Ku De Ta
cristal party dj set
Sponsored by

9. saturdaydecember14
9:00am - 12pm
Marketing Innovation & Data Forum
Innovation Brunch
Sponsored by
9:30am Auditorium
Opening speech
Media revolution : Brands survival manual
By Raphaël De Andreis - CEO, Havas Media Group France
The future of brands as media
/ Scoop.it! – Guillaume Decugis, Co-Founder & CEO
Video killed the advertising star
Video advertising trends for 2014 - crack the code of social video sharing
/ Unruly – Dorota Smaggia, Managing Director France
Reach Now: Turn the web into a TV channel!
/ StickyADS.TV – Etienne Bodel, Associate Director Media & Marketing
From creation to mediaplanning
Panel moderated by Antoine Duarte
with
- Ebuzzing Group – Pierre Chappaz, CEO
- AdVideum – Julien Leroy, Founder
- M6 Publicité Digital – Nicolas Thorin, Managing Director
Synchronised TV ad broadcasting on all-screens in a multi-tasking world: Audio-visual mediaplanning
revolution in 2014?
/ AdVideum – Julien Leroy, Founder
What are the drivers & KPIs of engagement?
/ Ebuzzing Group – Pierre Chappaz, CEO
Bullseye: Data Targeting
From mediaplanning to audienceplanning
/ Weborama – Arnaud Caplier, Chief Data Officer
Big Data in the media mix
/ Rocketfuel – Eric Clémenceau, Managing Director France
12:00pm - 1:00pm Auditorium
AACC Customer Marketing session
Catch me if you can - the new rules of targeting Big Data, ePrivacy: threat or opportunity for brands?
How customer marketing agencies guide brands?
Panel moderated by Isabelle Musnik, Chief Editor – Influencia
with
- AACC Customer Marketing – Catherine Michaud, President
- Criteo – Grégory Gazagne, Managing Director Europe
- ETO Groupe Publicis – Yan Claeyssen, Managing Director & VP AACC Customer Marketing
Followed by cocktail « Cookies à
in the Cristal Buisiness Club & Bar
gogo »
1:00pm
Cristal lunch La Laiterie
Starcom advertisers grand jury Lunch Le Denali
Sponsored by

10. 2:45pm - 6:30pm Vivaldi
marketing INNOVATION & data FORUM
Big (Data) is scary, small is beautiful
When small nuggets are key in the consumer engagement and generate big results
Panel with
- Wunderman – Philippe Bonnet, CEO Group France
- Unruly – Dorota Smaggia, Managing Director France
- ETO Groupe Publicis – Yan Claeyssen, Managing Director & VP AACC Customer Marketing
Privacy: cookies are not only for cravings
Moderated by David Abiker, Journalist - Europe 1
Open Data : a driver for transparency, democracy and economic efficiency
/ Havas Media – Irène Labus, Analytics Director
What about privacy in a DMP centric world?
/ Ezakus Lab – Christophe Camborde, Co-Founder & CEO
/ IAB France – Jérôme De Labriffe, President
Better Data, Better Decisions
How Big Data from telco operator can bring value to marketers and media strategists? Find out use cases
and what type of Data is at stake?
/ Orange – Ludovic Lévy, VP Data Monetisation
Better data & digital standards for programmatic branding
/ nugg.ad – Karim H. Attia, CEO & Chairman Brand Advertising Committee IAB Europe (Germany)
Put the Data at the heart of human experience
/ Starcom France – Armel Bursaux, Data & Analytics Director
Data-driven marketing delivers enterprise wide value - results of the Teradata eCircle survey
/ Teradata eCircle – Raphaël Savy, Country Manager France
Empowering the upside of viewable impressions
/ ComScore – Scott Joslin, VP International Advertising Effectiveness (UK)
AD EXChanges - Supply side
RTB Marketplaces do they create value?
Panel moderated by Richard Menneveux, Founder - Frenchweb
with
- Google – Gérald Sauvageon, Head of Publisher/Entertainment
- Adverline/The Place to Bid – Philippe Framezelle, Media manager of the Sales House
- La Place Media – Fabien Magalon, Managing Director
- StickyADS.tv – Gilles Chetelat, COO & Co-Founder
- nugg.ad – Augustin Decré, Managing Director France
AD EXChanges - demand side
Why mobile RTB is on your 2014 agenda - Brand testimonial
Panel moderated by Richard Menneveux, Founder - Frenchweb
with
- Tradelab – Charles Gros, Founder & Owner
- RadiumOne – Frédéric Bellier, Managing Director France
- Microsoft – Alexandre Vasseur, Marketing Communication Manager Windows Phone
Social TV: insights for Advertisers
/ Mesagraph – Sébastien Lefebvre, CEO
Native Advertising - Give me a definition
Why Native advertising is the opposite of porn?
Panel moderated by Antoine Duarte
with
- Amaury Medias – Arthur Millet, Digital Director & SRI - Vice President
- Adyoulike – Charles Deffontaine, CMO

11. - Huffington Post – Tessa Gould, Director Native Advertising Products
- BuzzFeed – Keith Hernandez, Executive Director, International Sales & Strategy (US)
7:00pm Cristal Business Club & Bar
cristal cocktail
Sponsored by
8:00pm Auditorium
closing awards ceremony
film / press / radio / print / print craft / outdoor / future is now /
Special Awards
festival grand cristal / advertisers grand cristal / leadership grand
cristal / journalists grand cristal / luxury cristal / ASIA PACIFIC /
ng’ads cristal by
10.00pm Chalet de Pierres
closing Dinner
11:30pm KU-DE-TA
cristal party dj set
Sponsored by

12. Official partners
associate partners
Media partners

13. institutional partners
Nederland
Austria