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BIG DATA:
A PROSPECTING GUIDE TO FINDING WHERE THE VALUE LIES
AND AVOIDING FOOL’S GOLD
Mark Brown
Data and Technology Dire...
WE ARE ALWAYS ON
The value in ‘Big’ data is
not derived from the
quantity, but the quality of
information it contains.
5
GOLDEN RULES
#1 Don’t try and boil the ocean
#2 Create a solid data foundation
#3 Being focused is critical
#4 Apply analytics 101
#5 Put data at the centre; test, measure and iterate
DATA
AT THE
CENTRE
ANY
QUESTIONS
?
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Starcom Mediavest Group

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Mark Brown, Data and Technology Director

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Starcom Mediavest Group

  1. 1. BIG DATA: A PROSPECTING GUIDE TO FINDING WHERE THE VALUE LIES AND AVOIDING FOOL’S GOLD Mark Brown Data and Technology Director Starcom MediaVest
  2. 2. WE ARE ALWAYS ON
  3. 3. The value in ‘Big’ data is not derived from the quantity, but the quality of information it contains.
  4. 4. 5 GOLDEN RULES
  5. 5. #1 Don’t try and boil the ocean
  6. 6. #2 Create a solid data foundation
  7. 7. #3 Being focused is critical
  8. 8. #4 Apply analytics 101
  9. 9. #5 Put data at the centre; test, measure and iterate
  10. 10. DATA AT THE CENTRE
  11. 11. ANY QUESTIONS ?

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