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The world’s leading online research
panel and survey technology provider
LONDON | PARIS | FRANKFURT | MUNICH
AMSTERDAM | NEW YORK | SEATTLE | DALLAS | WILTON
ANDOVER | LOS ANGELES | HAIFA | SYDNEY | GURGAON
TIMISOARA | TOKYO | TORONTO
The world’s most innovative
and quality conscious online
research panel and survey
Founded in 2000, Toluna has always been
at the forefront of online panel development.
Considered as the original creator of the
panel ‘community’ concept, Toluna launched
its first online panel community in France in
2000, with 10,000 active members.
Today, Toluna has a unique panel
community network of over 3.7 million
members across 33 countries. We provide
online sample, survey programming and
a hosted panel community management
platform (PanelPortal), to research
professionals in over 1,500 organisations
throughout 5 continents.
In 2009, Toluna welcomed Greenfield
Online and Ciao Surveys into the group
– complementing our traditional strengths in
Europe and increasing its online sample and
delivery capacity in the US, Canada and Asia
Pacific. Greenfield Online and Ciao Surveys
have been serving the marketing research
community by providing online sample for
market research since 1994.
From 1 to 100 questions, answered by anyone,
The next generation of research panels Profiling is matched to a market’s specific
characteristics, allowing niche segments to be
Traditional online research panels rely on
reached quickly and cost effectively. Toluna’s
redeemable points, or voucher incentives, to
specialist panels range from Automotive, B2B
stimulate respondents to complete surveys. and IT professionals, Cosmetics, to Mobile
Unlike other online panel providers, Toluna has Communications, Health, Sports, Travel, Teens
focused its efforts on adding value to the panellists’ and Green and Organic Consumers.
online experience to supplement any incentives.
Our consumer, and B2B panels, have grown into Superior panel management
online panel communities where members are able With some of the most stringent panel quality
to enjoy many technological features designed to policies in the industry, Toluna’s global sample is
enhance their online experience such as discussion unmatched in reliability and integrity.
forums, opinion ratings, polls, in home product All panellists are double opted in
tests and product reviews. Strict participation limits on surveys
Toluna believes this focus on ‘community’ as a Hard bounces removed on a daily basis
value in itself, becomes part of the value exchange D
uplicates checked during and after registration
between panel and panellist, and helps to produce process
some of the industry’s highest response rates, P
anellists who give inconsistent responses are
as well as extremely deep and regularly updated removed
profiling of panellists and potentially more reliable R
egular incoherence checks on individual
response data. Simply put, no other panel provider registration data against on-going profiling
has focused so much attention on adding value All sample extraction is randomised
to their panellists’ online experience in order to Unresponsive panellists are purged
provide faster, and more reliable data, for research P
anellists regularly encouraged to update profile
A single source of global sample Types of research studies with which we
Toluna provides the following products and services
to over 1,500 of world’s leading marketing and Online quantitative – ad hoc, creative pre and post-
research-focused organisations testing, new product and concept testing, tracking,
conjoint, diaries, in-home usage tests.
Consumer, business and healthcare proprietary Online qualitative – recruit to qualitative offline,
panels or online focus groups / bulletin boards.
World-class advanced questionnaire Custom – if you have a custom project then place
programming & hosting your trust in Toluna, your most flexible,
Real time sampling dedicated and reliable source of online fieldwork
QuickSurveys, QuickVotes and services.
Panel building and management services A complete service
IVR and mobile interviewing technology Our global full service project management teams
Go Client - a self-service client portal for are on hand 24/7 to help your project run smoothly
easy online access to sample availability and and effectively.
Our full service data collection services incorporate:
GoReport™ - a secure and easy-to-use,
web-based easy analytic tool that enables you Global project management support
to view your data in real-time. Hosting
orldclass flash scripting questionnaire
Survey & Panel Technology programming
Local market knowledge and expertise
PanelPortal™ panel & community management
Comprehensive internal translation services
AutomateSurvey™ advanced survey software
Target niche segments and hard
to reach audiences
Toluna has pioneered the development of 16
vertically specialist panels, whose profiling is
specifically targeted at meeting the needs of
researchers operating in these market sectors.
Toluna Poll and
Since the launch of Toluna’s online survey software AutomateSurvey™ in 2002 we have
continued to invest in developing leading-edge research technology solutions for marketing
and market research professionals.
Toluna’s portfolio of online research technology solutions offers organisations the opportunity to
get in touch with consumers and b2b professionals to gain valuable insight far easier, faster and
more cost effective than ever before.
Toluna QuickSurveys Online Ad Tracking
Ask 1-5 questions, and receive 1,000 responses in Understand more about the efficiency and
just a few hours effectiveness of your online advertising campaigns
Toluna QuickSurveys is a revolutionary online self-service Developed by Toluna and nurago, BrandSpector is a new
tool which enables clients to create a survey of up to 5 method used to measure the effectiveness and efficiency
questions, launch the survey live to Toluna’s online panel of online advertising campaigns. Using members from
community and receive up to 2,000 nat rep responses in Toluna’s online community, we can provide the structural
less than 24 hours. data of those panellists that have come into contact with
a particular online advertisement, to see if the campaign is
PanelPortal reaching its intended target group.
Build and manage your own panel of highly
engaged panellists IVR & Mobile Surveys
An online panel community is a group of customers and Get in touch with people anytime, anywhere
individuals representative of an organisations market, Our mobile survey platform combined with our
recruited and motivated to respond to surveys and open permission-based mobile survey panel, provides a unique
qualitative discussions, via a branded web community. way to conduct surveys and consumption data via text
Using Toluna’s online panel community technology, or voice, allowing for data to be collected wherever the
PanelPortal, marketing and research professionals can recipient maybe at the time. This mobile survey tool also
enjoy anytime access to their customers and markets. enables multimedia content to be collected for example
Our technology offers users the ability to manage the images, audio and video files can be uploaded - ideal for
entire panel; the web portal and all surveys, discussion ethnographic studies or shopper feedback.
and results from within one single hosted application.
Individuals are motivated to respond to any questions
posed, and results are presented immediately for fast,
actionable marketing insight.
Create advanced online questionnaires with ease
Toluna’s Online survey technology, AutomateSurvey is the
world’s most intuitive online survey technology. Using this
technology, organisations can construct a fully customised
web-based questionnaire in minutes, email it to an existing
customer base or invite members from Toluna’s online
community to participate and receive live results as and
when the surveys are completed online.
Get in touch