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Online marketing
- 3. Copyright©2014TortrixLtd.Allrightsreserved
Agenda Day 1
9:00 – 9:30 Coffee & Registration
What is Online Marketing
An Overview of Search Engine Optimisation (SEO)
10:30 – 10:45 Coffee
On Page SEO
Off Page SEO
12:00 – 12:45 Lunch
Social Media Marketing
LinkedIn
Twitter
Facebook
14:00 – 14:15 Coffee
You Tube
Google+
Other Social Media Networks
15:00 Close
- 10. Copyright©2014TortrixLtd.Allrightsreserved
On Page Checklist
Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
- 14. Copyright©2014TortrixLtd.Allrightsreserved
Off Page Checklist
Always start with keyword research, testing and selection
Use Keywords in link anchor text
Obtain links from high ranking publisher sites
One-way inbound links (not link exchange or reciprocal links)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Use relevant keywords near your inbound link (contextual relevance)
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track all active keywords and refine strategy as required
Discontinue campaigns if ranking does not improve
- 18. Copyright©2014TortrixLtd.Allrightsreserved
Social Media – explained by Donuts
Facebook – I Like Donuts
Twitter – I’m eating a #donut
Foursquare – This is where I eat donuts
You Tube – Here is a video of me eating a donut
Instagram – Here’s a vintage photo of me eating a donut
Linked In – My skills include donut eating
Pintrest – Here is a donut recipie
Last FM – I’m listening to donut
Google+ - I’m a google employee who eats donuts