I did this presentation at the Intranätverk conference May 21st to share the analysis I did at Bayer CS. It tells that the technology is not all for the success of the Digital Workplace. The way your company communicates (the communication culture), and the way the Digital Workplace concept is perceived in your organization can also have an impact on the setting up and success of the Digital Workplace. The more the Digital Workplace is seen as strategic for business (and not just answer the technologic user needs), the more chances the Digital Workplace will have to be successful. Cristina Filipe

1. INTRANÄTVERK 2014
DIGITAL WORKPLACE :
READY TO GO ?
A BAYER CS STORY
ABOUT COMMUNICATION CULTURE
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

2. DW more than a technology
2
“The Digital Workplace is much
more than technology, it lives at
the intersection of PEOPLE,
organization and tools.”
www.digital-workplace-trends.com

3. Communication tools
3
EMPLOYEE
NEEDS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

4. “How do we want to work ?”
4
“this is a COM or an IT thing”
“I can’t share it here, I don’t have the right to”
“The information is duplicated !”

5. The Digital Workplace dream
5
STRATEGIC FOR
BUSINESS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

6. The communication culture
Managed
Intranet
approach
2.0
approach
Data pushed to end-user
Data pulled by end-user
6
INFORMATION CREATION

7. Barriers to the DW
7
Despite a positive attitude towards technology:
! Communication behaviour (one-way)
! Information control culture
! No clear leadership
! Not seen as a strategic element to support
business

8. The actors of the change
DW &
Business
Managers
COM
HR
IT
8

9. The DW challenges
! People issues not technology
! The DW breaks silos and forces us to think
holistically
9

10. Key take aways
! Digital Workplace is mainly a cultural change not
only a technology or information architecture
change
! Build your own model of Digital Workplace
! Focus on business value rather than technology
implementation
10

11. THANK YOU FOR YOUR
ATTENTION !
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014