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The power of Prediggo lies in our exclusive, Strategic Personalization Technology. Prediggo solutions are built on a patented new algorithm that is an award winning leap forward in Web 2.0 technology. Unlike solutions that rely heavily on “Customers Also Bought” for cross selling and on manual input for merchandising, Prediggo Strategic Personalization combines unique user profiles with semantic and transactional product links. By integrating semantic attribute data, Prediggo is able to track and match the context of the shoppers behavior, through-out their session. This is how Prediggo is able to automatically execute complex merchandising rules, display similar products and feature items with little or no sales history like new or Long Tail products. And, Prediggo opens the “Black box” of recommendation and search engines, letting the marketer get into the back-end to track performance at to the display slot level, adjust selling parameters, set timeframes and more. With Prediggo, the marketer can be as “hands-on” or “hands-off” as they want to be.