1. Andrew Crowe

2. 10 Years Time
 In the past ten years:
 Mobile smartphone
technology and Internet
social media have become
a part of our culture and
shape our everyday lives.
 We are at a drop off in
history. The next leap will
be exponential.
 Our mobile devices will
become integral to our
way of life.

3. Uses and Gratifications Theory
 People adopt technology
based on their needs and
wants.
 Our mobile devices will
continue to adopt more
applications.
 Online identities and
presence of individuals
on the internet will
become a common
medium.

4. Media System Dependency Theory
 As new media are diffused
into our society they
become more integral to
our way of life.
 The cell phone of the
future will have everything
that you need.
 It becomes unfeasible to
rely on outdated
technology.

5. Rogers Diffusion of Innovations
 Technology trends are
adopted by innovators
who validate the
usefulness and spread
the applications to the
early adopters.
 Twitter seems to be an
early adoption that is
entering into the
majority.

6. Critical Mass Theory
 A technology will
become self sustaining
once it has been adopted
by a sufficient number of
people.
 That sufficient number
of people is the critical
mass necessary to
operate the technology.

7. Social Information Processing
 Mobile technology gives
people access to a large
collaborative network at
any time.
 This allows people to get
and give real-time
feedback to raise
awareness or solve
problems.
 The government will rely
more on the input of
electronic collaboration to
make decisions based on
public opinion.

8. The Long Tail Theory
 As media become more
decentralized the number of
channels in a medium grows.
 The internet is a medium
without limit to channels.
Content is produced and
distributed by many users.
 The future will be more
decentralized as more people
become content creators.
 There will be more
opportunity for high quality
niche markets.

9. Sources
 Grant, August E. and Jennifer H. Meadows, eds. 2012.
Communication Technology Update and
Fundamentals, Thirteenth Edition. New York: Focal
Press.
 Naughton, John. 2012. From Gutenberg to Zuckerberg:
What You Really Need To Know About the Internet.
London: Quercus.
 Images were obtained from Google image search