Connecting the why’s, where’s and how’s to create a winning strategy that maximises your use of social media platforms and brings you the best ROI; a look at two charities that are already on top of their game; and the future of social media marketing.

7. The future of social media marketing?
• The web is dead.
Long live social media.
• Google no longer the
golden boy.

9. To conclude:
• Strategy vs. ad-hoc approach.
• One size doesn’t fit all.
• Importance of demographics.
• Tailoring and personalising.
• Social media will come to define marketing.