2. Facebook people
has more and more spend an
than over than avg of
1.01 585 800 6.5
BL
monthly users
ML
daily users
ML
Facebook
H
on Facebook
updates each month
every day
4. Social media has changed
the way that brands
communicate and interact
with their fans and
customers.
5. How can we tangibly measure the engagement and value of our
social media efforts?
By how many Is this really
By the number By the amount
By the number people are valuable? Are
of new of shares or
of likes? talking about we missing
followers? re-tweets?
us? something?
06
05
04
03
02
01
It’s time we begin to change our approach as to how to use and extract value from
Facebook and our social media activities in order to maximize the loyalty, engagement
and revenue potential of our captive audience.
6. Facebook is not just another communication channel. It CAN be also
be a way to gather detailed social insights and rich data about your
customers and users.
Just imagine if you knew your customers’
Favorite musician
Which sports teams they follow
Where they live
Where they work
Where they studied
How much money they make
If they are “single”, “in a relationship” or “married”
How many friends they have
Where they go for brunch each Sunday morning
Their favorite television show
Where they go for brunch each Sunday morning
Their favorite television show
7. An app is the key to collect social data about your customers and
users.
8. When people sign into your site using a
Facebook Login on engage with your app, they consent to share
their social data.
Demographic info Interests
Actions Likes
9. Cubeyou is a revolutionary customer analytics tool that enables you to turn your
social media marketing into a competitive advantage for your business by leveraging a
Facebook login or app.
DEMOGRAPHIC
PICTURES Age and Gender
City and Country
Language
POSTS CLEAN DATA
INTERESTS
Books
LIKES TV
Movies
Sports
PLACES
Restaurants
LOCATIONS Sport Arenas
Shopping
CRUNCH DATA
SOCIAL
PSICOGRAPHIC
CONNECTIONS Music Lover
Brand Consciuos
Young Parent
Our mission is to help companies understand their audience so that they can create
marketing programs with impact and build better products, services and experiences.
10. GENDER AGE RANGE MARITAL STATUS
COUPLE
0-17 12%
SINGLE 12%
18-25 20% 48%
26-35 45%
36-45 15%
>45 8%
MARRIED
40%
62% 28% AVG AGE 32
Cubeyou is a flexible and robust, cloud-based platform that makes it easy to store,
access, analyze and uncover meaningful patterns in your data.
We help you makes sense of your audience information.
11. HOW IT WORKS
1 2 3 4 5 6
FB ACCEPT GET ACCESS SEGMENT ACT
LOGIN APP DATA DATA
1. You engage your customers using a Facebook Login/app
2. Your customer accepts your app permissions
3. You collect your customer’s social data
4. You use Cubeyou to access all of your customer insights
5. You use Cubeyou to create customized segments and uncover your target customer
groups
6. You use your newfound insights to take action!
12. Cubeyou gives you 3 ways to get to know your audience:
All users Segments Individuals
A big picture overview A look at customized An up-close and detailed
of all your customers audience segments to access to individuals
understand a group’s profiles.
unique characteristics.
13. Cubeyou gives you big picture look at all of your users.
When you login to Cubeyou, you will see a simplified, interactive dashboard of your
customers’ social data that includes detailed demographics, brand affinities, interests,
social influence metrics, a typical buyer persona of your users and in-app metrics.
14. Slice and dice your audience by any variable to create customized
user segments and understand, in seconds, how groups compare
and how they differ.
DEMOGRAPHIC
all MALE users in NY + 25-35 years old
and INTERESTS
HOCKEY
NY TIMES
COLDPLAY
TORONTO
CSI
15. Cubeyou makes it easy to understand your typical customer and
your customized segments through our buyer personas.
16. Cubeyou gives you an up-close and detailed access to individuals
profiles.
17. Cubeyou’s game changing features and benefits:
1. Plug and play: Cubeyou is easy to use and even easier to install; simply copy paste and
go.
2. We keep it fresh: Access information that is updated with every “like” giving accurate,
real-time insights into the latest developments of your customers’ lives.
3. Raw, real relevant information: Cubeyou gives you genuine customer insights by
focusing on Facebook data. Unlike other social media where users often “put on a
professional face” or don’t keep an update profile, users on Facbook are very active
and like, post, comment and share information about their personal lives and true
interests.
4. Compare apples and oranges: Uncover meaningful differences between segments by
comparing one group to another.
5. A single home base: Cubeyou enables companies to aggregate and store data from
multiple apps and social logins on one flexible, cloud-based platform.
6. Spread your message: Export your customer information including names and email
addresses so that you can control who you reach and how often you reach them.
7. Privacy protection: We take customer data safety very seriously. Our system is EU
and USA privacy compliant and security certified at the highest level ISO 27005.
8. Data Ownership: We’ve got 2 words for you: it’s yours!
18. Cubeyou turns your customers’ social data into a competitive
advantage for your business.
Content marketing
Increase brand engagement by developing and
Partnerships
providing content that your customers actually
Identify partnership, co-marketing and corporate
care.
sponsorship opportunities with brands that are
favored by your target customers.
Keep them interested and you will keep them on
your site longer.
Effective advertisements
Incentivize customer loyalty
Create customized ads and offers for different
Create better ways to attract and reward
target segments based on what they do or what
customers.
they like
Media Buying
Know which media channels and programs are
Location planning
popular among target customers.
Use customer distribution for more effective
store planning
Identify spokespersons and celebrity
endorsements that your target customers follow.
19. A travel company segments its audience by their “relationship status” to deliver a
targeted direct email campaign for weekend getaways to specific customer groups.
Cubeyou is integrated with Mailup!
Engaged/in a
Singles
relationship Family
Treat yourself and enjoy a night
romantic weekend Family weekend together
on the town!
getaway
20. Who thinks we are cool
“With Cubeyou we can finally collect invaluable information about our customers and
gain insights like never before.”
Francesco Fabbri, Marketing Manager, Amadori
“Thanks to Cubeyou, we’ve been able to convert our Facebook fans into a real and
tangible value for the company.”
Marco Locatelli, Digital Media Manager, Finelco Group (Virgin Radio)
21. To get started and begin driving real value from your social media,
go to www.cubeyou.com.
22. Here is what you’ll need
APP APP
APP
SOCIAL SECRET
ID
LOGIN KEY
*you can find this information at developers.facebook.com where your app was created.
23. Enter your app
information in the
appropriate form fields.
Click on Generate Code.
24. Cubeyou will generate a unique
tracking code for each one of
your apps.
Copy and paste this simple
javascipt the backend of the
webpages where you app is
located.
Copy . Paste. Done!
25. The complete Cubeyou solution
Personalized and brand Canvas page + App + Customer analytics
FB
APP
ecolombo@cubeyou.com
support@cubeyou.com
26. In the age of social media, the customer is king!
“In the age of the customer, the only sustainable competitive advantage you can have is
the degree to which you know and engage with your individual customers”
The Wall Street Journal
“By using big data to truly understand customer preferences and anticipate future
behavior, companies can significantly improve customer service and loyalty. In the era of
the digital empowered consumer, this is crucial. Customer information and analytics can
help companies connect with customers in new more effective and relevant ways that
enhance and personalize customer interactions and satisfaction.
Mr. Michael J. Schroeck , IBM
27. Your customer expect and deserve a personalized experience and relationship with
you and with the hundreds of brands in their lives.
Brands that listen to their fans and followers and leverage the vast sources of data
available will succeed. Those that don’t will increasingly become strangers to their
customers.
Where will you be?
Thank you!
