This document discusses plans to expand the CulinaryOn culinary entertainment center concept internationally. It describes CulinaryOn as providing a hands-on cooking experience led by a private chef in a unique studio atmosphere. The concept has been successful in Moscow and a new location opened in Singapore in 2015. The vision is to become the world's first edutainment chain with over 100 locations globally by 2020, with a goal of 20 studios. Details are provided on the Moscow and Singapore locations, growth statistics, core clients and values.

1. 11December 2015

2. 2
CONCEPT DESCRIPTION
Premium international
culinary entertainment center
Education + EntertainmentEDUTAINMENT
format
The “Disneyland of
cooking schools”

3. 3
CONCEPT DESCRIPTION
At CULINARYON, we provide not only a custom meal, but a dining event
that includes hands on cooking session under the guidance of an private
chef, in the unique atmosphere of our vibrant studio, an unique format that
we plan to replicate in all CULINARYONs around the world
Fun Hands-On
Cooking Session
+ Custom
meal
Private
Chef
+
Unique atmosphere of our vibrant studio

4. 4
CORE PRODUCT OFFER
Corporate
Bonding
Birthday
Parties
KIDS
Parties
Open
Classes
CORE OFFER PRICING (December 2015)
One stop shopping, e.g. :
3.900 4.400 4.900
3 dishes
regular
3 dishes
premium
3 dishes
premium
Moscow
(Rub)
Singapore
(SGD) ++
118 138 168
2.900
Kids
parties
88
DJWine Photo
session
Personalized
Aprons
Cook
Books
And much more…

5. 55
North
Europe
10
Japan
1
Other
2015
Singapore
Russia &
CIS
2012
Moscow
1
The opportunity: 20 studios by 2020
CULINARYON
VISON: World s first edutainment chain
Market shows opportunity to build a chain of over 100 Culinary
Entertainment Centers

6. 66
North
Europe
10
5
5 Japan
China
5
India
2
5 Other
Singapore
53
London Russia &
CIS5
1
3
1
Istanbul
Tel Aviv
Dubai
New York
20
4
Mexico
USA
Canada
Brazil
3
3
Moscow
3
2
THE SIZE OF THE OPPORUNITY
World s first edutainment chain
Market shows opportunity to build a chain of over 100 Culinary
Entertainment Centers
The opportunity: 20 studios by 2020

7. 777
MOSCOW
November 2012
350 m2
2 rooms
Nov
2012
750 m2
4 rooms + Conference
Sept
2014
850 m2
5 rooms + Conference
Sept
2015

8. 8
Moscow guests
2013 2014 2015
15.000
24.000
30.000
1’150 1’500700Events
35.000
2016
3’000
55.000 guests
already served
Guests
2rooms
4rooms+
conference
5rooms+
conference
Room saturation 2015
before 5th room:
- Evening: 78%
- Morning: 58%
Events x day = 3,8 Events
PAX / Event = 21 PAX
Revenue x PAX = 6’000 Rub

9. 99
60%
16%
4%
5%
5%
4%
3%
2% 2%
CULINARYON
.ШколаЮлииВысоцкой
.Гастроном
.AccademiadelGusto
.СтудияКлевер
.Пировный
.TasteofRussia
.JustCook
Остальныестудии
Moscow Market shares 2014
REVENUES
100%=7MUSD
CULINARYON
JVStudio
Gastronom
AccademiadelGusto
Clever
Pirovniy
TasteofRussia
JustCook
Others
Source: management view, market interviews

10. 10
RusSia: Top corporate clients
Many multinational companies allow easy cross-leverage in different markets

11. 111111
EVERY GUEST LEAVES HAPPY

12. 121212
SINGAPORESeptember 2015
7’000 square feet
4 rooms + Conference
Sept
2015
Heart of CBD
One Raffles Place
Capacity up to
200 guests

13. 131313
CONGRATURATIONS
2.000.000 USD INVESTMENT2.000.000 investment
4 Rooms conference room
7000 Square feet

14. 1414
14
• CULINARYON occupies about 700 sqm and consists of 4
studios (A,B,C,D) and 1 conference room
• Up to 200 Guests
FACILITY in SINGAPORE

15. 1515
15
Room A with bubble bar

16. 1616
16
Overall view

17. 1717
17
Conference room

18. 1818
BAR & WINE
Bar and Wine is central to our offer and concept.
We have one Bar per room

19. 19
CULINARYON GROWTH
2013 2014 2015
15.000
24.000
30.000
Moscow
+ 21%
350 sqm
2 Rooms
Sept‘14
750 sqm
4 Rooms
+ conference
Sept‘15
850 sqm
5 Rooms
+ conference
1’150 1’500700Events
4.000
Singapore
Moscow
+ 60%
Moscow
25.000
Singapore
35.000
Moscow
+20%
2016
Moscow
Moscow
3’000
60’000
34’000
+21%
+60%
100.000
Guests
in 2017

20. These company chose us:
More than 300 leading Russian & international companies
visited CULINARYON in Moscow
11
OURBRILLIANTCLIENTS

21. What makes us unique
It is not about cooking schools only..

22. 22
What makes CULINARYON unique
FUN & WOW
SCALE
SYSTEMS
360 offer
Fun & Engaging
Hands on Cooking
Experience
Great Team
Premium location
Biggest Facility in
the Market, with
multi-room Facility
Managerial systems
aimed to Maximize
consumer
satisfaction &
Efficiency
International cuisine
B2B team bonding
B2C consumer parties
Content creation
Room Rental
Maids Training
Digital
Etc..

23. 2323
1. Value the people
2. Get engaged
3. Take risks
4. Exceed expectations
5. Make everyone happy
6. Deliver results
7. Have fun
7 Core Values
23
WEDOEVERYTHINGWITHLOVE,ANDWEAREPASSIONATEFORWHATWE
DO

24. We are not in the
Food Business serving people,
We are in the People Business
serving
Unique Culinary Experiences
Liberally Inspired from Starbucks CEO

25. 25
Giulio
D erme
Vera
Sadovina
Alexander
Blanc
Thank you for the attention
CEO SingaporeCEO Moscow GM Moscow