CULTURE COMM TECH

CULTURE
COMMUNICATION
TECHNOLOGY
WHY KNOWING ABOUT ALL KINDS OF CULTURE IS
IMPORTANT IF YOU’RE A TECHNICAL COMMUNICATOR

RAY
G ALLON
C U LT U R E C O M

Thursday, 17 January 2013

WHA
T
CULTURE
LAN
GUA
GE A
RE W
E SA
YING
IT IN
?
HOW DO THEY REPR
ESENT KNOWLEDGE
VISUALLY?

WORK WITH?
E PEOP LE WE
AT AB OUT TH
W H FROM?
US AR E THEY TURES
ER HERE L CUL
CE
W
• N ATIONA LTURE
NT RPOR ATE CU
ER
ED • CO
DE
SIG
N

WHA
T
CULTURE
LAN
GUA
GE A
RE W
E SA
N S
IO
YING
IT IN

CT ?
HOW DO THEY REPR
N
E
E
SENT KNOWLEDGE

O N VISUALLY?

H AT AB OUT TH
CE PEOP
FROM?
LE WE WORK WITH?

W E THEY
US
ER HERE AR L CUL TURES
CE
W
• N ATIONA LTURE
NT RPOR ATE CU
ER
ED • CO
DE
SIG
N

THIS IS A 15TH CENTURY
LANDSCAPE:

SPLIT SCREEN

FRAGMENTED

HIERARCHICAL

MULTI-TASKING

FROM “LES TRÈS RICHES HEURES DU DUC DE BERRY” BY THE FRÈRES LIMBOURG, CA. 1400


THIS IS A 19TH CENTURY LANDSCAPE:

COHERENT
IMAGE

ATTEMPTING TO
INTERPRET OR
REPRODUCE
REALITY

DOMINATED BY
THE LEARNED
GRAMMAR OF
PERSPECTIVE
“ALONGSIDE TERNE” BY HENRY GUMMERY, 1879


U R
O
S
T N
N O
E TI
E S A
R M ?
P R
E O
R F T
T IN E N
E S T M
B EN O N
H R
IC R IR
H U EN V
W C


r
Ou

al
visu

ted
n
tio n
ter
el.
nta
pre
se es ina
od
re W m
d (in do
em
orl y
w
le tel
of
the
c o mp
sanc
) is is
re na
ult
u
Re
he
c
t
by

OUR INFORMATIONAL ENVIRONMENT...

WITH ITS

MULTIPLE
MULTIPLE
MULTIPLE HIERARCHICAL
-FOCUS
TO THE 15TH
AND ITS FRAG CENTURY
IMAGE.
MEN
TATION,

IS MUCH CLOSER


d,
mu
rst al
e T rew
i
F xt Th eb nt
H me h e
e te
h r ocu rom t
T e t?
d
tin eg f ntury
p
y men da h C
4t
H u
oc
D


References to written Biblical References
authorities
References and links to
external commentaries
“Complements” - and other Talmud
Commentaries on the passages
Commentaries
Rachi’s Commentary

Central Text - with
Rabenou Haenel’s contradictory content
Commentary
Commentaries and
controversies on the
Central Text

First word of next
page
After Georges Hansel, Professor Emeritus, Université de Rouen, France


THERE ARE ABOUT 1.3 BILLION
CHINESE SPEAKERS IN THE WORLD
CAN WE TRANSLATE WESTERN SOFTWARE TO CHINESE AND SAY WE’VE LOCALIZED IT?

THE
E 7 TS WRI
TING
E AR LEC SYS
TEM
T H ER DIA ESE COM IS
OF HIN UND MON
O UPS EN C ERS LY
GR POK TOO
D BY
IN S E ALL
...
ON
OF ST T
S O O
ER T M NN D
K C A E
EA LE C TA
N AR
SP DIA ELY RS ER TH ERE ER USED IN TAIWAN AND BY

T RACT AL DIASPORA POPULATIONS

IK DE OTH
L N ...BU CHA ION
U AN O
TW : TRA DIT
F IED USED IN PEOPLE’S

TS PLI
REPUBLIC OF CHINA

SE SIM
CHINESE CHARACTERS ARE ALSO THE BASIS FOR OTHER
A ND
ASIAN LANGUAGES’ WRITING AND ARE UNDERSTOOD WIDELY

IMAGES: WWW.ECHINACITIES.COM
SOURCE: HTTP://WWW.OMNIGLOT.COM/CHINESE/INDEX.HTM HTTP://ARTS.CULTURAL-CHINA.COM

THERE ARE ABOUT 1.3 BILLION
CHINESE SPEAKERS IN THE WORLD
TH
EC
= IDEOGRAM HA HIN
PH VE ES
S W ON NO E
A
I
H
S ANT RI ETI
T H T SY TIN C
R IVE
O T ST G
I M P I ES EM
G N C
C O U EN
S EQ
N
CO

COGNITIVE CONSEQUENCES

IDEOGRAM


COGNITIVE CONSEQUENCES

STARS AND STRIPES

PHONETIC


THIS IS A VISUAL
MATRIX E R
K
P EA M
E S HE
S D T ME
E A
IN RE S A
H
A C L THE !
IL H SO IS THIS
W T A Y WHAT
B O W FOR
DOES
THIS
INTER MEAN
FACE D
ESIGN
FOR USER ?
GUIDANCE
?


YOU CAN SEE HIS NECK

HIS
SW HY T
S ” IS
OU GUE UDI MAN
C AN Y OF A SA CUR ATE
PRO FILE LY I NAC
BEW “ L TE?
LTU RA
PRO PRIA
ARE C U
AND
INAP
YOU OF W
BEL HAT CK
THE IEVE HE VE
C I
INTE ON AYS AT
RNE W AN
T AL ITH
W

CORPORATE CULTURES
G WOU
E RIN LD Y
G INE AL TAL OU
EN NIC K TO
TE CH THE
I T M TH HU
SAM E M M
E WA AN AN
Y? FINA AG RE
NC EM SO
HO ULD E EN UR
W HY S T CE
RITE FOR S
YO UW
HE S AME
TH EM T
W AY?
IMAGES: USACEPUBLICAFFAIRS' PHOTOSTREAM WWW.FREEFOTO.COM

COMMUNICATION

EGY!
T
RA
G? ST
AY
IN
TE NT
ES C ON
EW
T AR
W HA
SAYIN G IT?
ARE W E
TO W HOM

US HOW AR
ER E WE SA
CE YING IT
NT ?
ER
ED
DE
SIG
N

GIVE YOUR USERS CONFIDENCE
ER ING AGE
INE AL LA NGU H
E NG NIC IN
HEM TABLE WIT
CH ST
TE RES OMFOR
ADD RE C
IT T H EY’ HU
M MA
FI AN N
NA AG RE
NC EM SO
E EN UR
TELL T CE
THE S
THE M AB
Y’RE OUT
INTE WHA
RES T
TED
IN


SUBTEXT
INTERACTION

COMMUNICATIONS CHANNEL

I YOU A ND
ICE
VO
S : R
PE ST
Y I I PS ER Y
OU
OU
T H Y ND
EX S O LO W R
E
M XT ON OU T . EO
VE EA
OIC N...
A E H TI Y N.. ENC R V HE
S T IT LA ELL THE FLU OU G, T
ME
HE UB RE W E I T O, Y
G R IF D VE IN ER HIN VER
T S ER
W T
F E A CTIN ... LO NO CE O
U HA
W YO ...I TO I DO EN
O W A E PO OU ND FLU
LY ,A
F ER AR
I T EL N’T VE I
T O
N
W I FI D U HA
IN FT U
YO ...YO
SO

SUBTEXT
INTERACTION

COMMUNICATIONS CHANNEL

I SOFTWARE
E
S : TH RE
?
PE ST
R
IP S RO WA
T Y I US
E
OF
T

E E X N SH T, THE T HE
S
O UL
D
M XT
A E H TIO E EXPE CT FRO
R M
ICE
SH

E S T IT E LA S TH E? EXPE O
T V SE? ECT
H U R B E W R I I HA CA EXP
T S N G ER
HO WA
W FT
R O
D N D W HAT RE
F E A CTI ...
O W A OW SO ...WH
AT
OR U
, A IN T TWA LE?
ITY SE, F
SO ONA
B
E P H
UT ARE TH EAS
E
IF TER AR A
AT FTW DOE IT
WH E SO AT
S R

IN FT W TH ...WH E AN
DI
S

S O O M
M
FR

WHERE DOES THE INTERFACE END
AND THE USER GUIDANCE BEGIN?
ANY CONTENT STRATEGY FOR SOFTWARE MUST TAKE A
HOLISTIC APPROACH:

CONTENT AND STYLE NEED TO BE COHERENT

IN RESONANCE WITH THE NATURE OF THE
INFORMATION ITSELF

IN RESONANCE WITH THE USER WHO MUST INTERACT
WITH IT

INTERACTIVITY NEEDS TO INCLUDE CERTAIN ASPECTS OF
HUMAN COMMUNICATION


INFORMATION SHARING M
TO E
EA
N
D V
U SE GA
E R” TION
P OW RMA OL: D
UL
E IS INFO ONTR E WO
L EDG ING C N
W D ND ERYO
NO HOAR CE A
“K T E N T , EV
T HA NFLU ER
XP . C
D
RE E
UI E E OU SA LD B
YO H
S T TO Y
F
TO A R O WOU
DA M E EPE OU
YO Y, CO E KE E, Y
IN U GA “KN TH EDG LE.
FO IN OW AS WL B
RM I L O SA
AS AT NFL EDG KN SPEN
ION UE I
RE THE NC EI
SP I ND
: EB
PA SOU SOU O
Y S WE
RT RC R HA R” M
AS NE ES CE RIN EA
A G R. , Y OF
IN
FO EN OU SH G NS N AL
RE RM ER
IM PU AT OU
AR AR
E A ED IO CI
T O
ME TAT ION S S VA A S
DIA ION , YO HA LU
ED M G
TE BE U B RER R IS IN
CIR YO
CL ND UILD OF FO G RK
E. YO A S
UR IN IN O
OC
IAL R W
A ET
H
S N

ns
ti o
c
ly
ng
e
i
em gs

nn ee n se
th in

o etw
ated
b l
re
C un


T HE N
OT ATIO
N M
FOR IETY
IN OC
S

BUT TH
TRANS E
FORMA
TION
SOCIET
Y


TECHNOLOGY
WE W RITING
OLOG Y ARE
WHAT TECHN OUT?
GA
DG
ET
AB
S?

WHAT TECH
NOLOGY IS
USEFUL OR
APPROPRIAT
E?

DITA CTURE
ON AR CHITE
INFO RMATI MENT
US NT MA NAGE
ER CONTE
C EN
TE
RE
DD
ES
IGN

F AN
ER O
CENT , ALL
IN THE TIES T ION: URE
WE ARE I
CTIV MMUNIC
A
C ULT
AY OF A Y CO RE /
ARR ED B CU LTU OGY
ECT
C ONN H NOL
TEC
ITING RE /
WR SIGN CU LTU OGY
FAC E DE NOL
IN TER TEC
H
RE /
I LITY LTU OGY
SAB T CU NOL
U MEN ECH
D AGE T
B EDDE ION MAN T URE
EM AT CUL
INF ORM T EGY URE
A ULT
STR C
ENT URE
ONT
C
ION C ULT
ZAT
L O CALI E TC.
SIGN
C DE
GR APHI

ETC.


RAY
N AR
OF A
TER D BY
THE
CEN NN ECTE ION /
E IN
E AR ITIES, A LL CO ICAT
MUN RE
W IV COM
ACT : C ULTU ION /
OF
NO LOGY ICAT
TECH IGN COM
MUN RE
DES ULTU ION /
ACE C
IN TERF ICAT
MUN RE
ITY COM
BIL C ULTU
USA T
AGE MEN
ED
EDD ION MAN
EMB MAT
I NFOR

TECHNO
LOGY IS
SUBJECT OUR
MATTER
OUR MAI , IT’S NO
N FIELD O T
F ACTION
!


SO THAT MEANS...


H CUL TURE,
DE AL WIT OGY...
AS WE ND TE CHNOL
UNICA TION A
COMM

FOCUS
ON TH
AND E E COM
SPECIA MUNIC
LLY TH ATION
E CULT ,
URE...


AND TRANSFORM:

INFORMATION INTO KNOWLEDGE

KNOWLEDGE INTO KNOW-HOW

KNOW-HOW INTO WISDOM


RAY
G ALLON
C U LT U R E C O M

THANK YOU!
EMAIL: INFODESIGN@CULTURECOM.NET
PLEASE CHECK OUT MY BLOG,
« RANT OF A HUMANIST NERD: »
HTTP://HUMANISTNERD.CULTURECOM.NET

TWITTER: @RAYGALLON
LINKEDIN AND GOOGLE+: RAY GALLON


CULTURE COMM TECH

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