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Smart phones2010

  1. 1. Smartphone Trends & Opportunities Lauren Isaacson Director of Research & Strategy CONSULTING
  4. 4. CONSULTING http://www.flickr.com/photos/tomarthur/3340721620/sizes/l/in/photostream/
  6. 6. CONSULTINGhttp://www.flickr.com/photos/protoflux/2774881330/sizes/l/in/photostream/
  8. 8. Smartphones CONSULTING http://www.flickr.com/photos/midnightglory/2482587492/sizes/l/in/photostream/
  10. 10. CONSULTING
  11. 11. http://www.flickr.com/photos/jyri/3381980500/sizes/l/in/photostream/ CONSULTING Let’s look at it from an actual web consumption base......
  12. 12. CONSULTING
  13. 13. iPod Touch CONSULTING
  14. 14. CONSULTING The ipod touch is synonymous with the youth market Out of the 58 million iPhone and iPod devices circulating in 2009, roughly 40%, or 24 million, were Touches which flooded the market over the Christmas holidays as parents and grandparents gave their little nearest and dearest the gift of mobile technology And these Touch users are insatiable downloaders
  15. 15. Tablets CONSULTING http://www.flickr.com/photos/12905355@N05/4301184191/sizes/o/in/photostream/
  16. 16. CONSULTING http://www.flickr.com/photos/ntr23/4545975787/sizes/l/in/photostream/ New device. Not a whole lot known about it, but analysts seem very optimistic about its potential. A reported 2 million iPads were sold worldwide within the first two months. Analysts believe that sales are on track to sell 21 (originally 15) million devices this year to outsell traditional Mac computers unit for unit in 2011.
  17. 17. CONSULTING http://www.flickr.com/photos/jetling/4488276122/sizes/o/in/photostream/
  18. 18. http://www.flickr.com/photos/swamptech/4457448503/sizes/z/in/photostream/ CONSULTING
  19. 19. CONSULTING
  20. 20. CONSULTING The google tablet is still just a rumor, but the HP Slate and the RIM Playbook are not. Considering HP’s acquisition of Palm, expect the UI to be much slicker than your average Windows based PC.
  21. 21. Apps CONSULTING http://www.flickr.com/photos/cplapied/4880506532/sizes/l/in/photostream/ So now let’s talk about the app market.
  22. 22. CONSULTING The combination of Apple’s iPhone/iTouch hardware, software, distribution, data plans and access, developers, and applications is a tech ecosystem, symbiotic in nature. Each feed and strengthen the other in users and depth of use. It is the fastest growing tech device and ecosystem in history. This also goes back to a previous slide showing how this Apple mobile ecosystem is outpacing previous internet tech adoptions by leaps and bounds. The more you build, the more people want to use.
  23. 23. CONSULTING
  24. 24. CONSULTING Remember what I was saying about how iPhone users do more of just about everything when it comes to the mobile internet? The same holds true for app downloads as well.
  25. 25. CONSULTING
  26. 26. CONSULTING http://www.flickr.com/photos/fchouse/3930384685/sizes/l/in/photostream/ who are they downloading from (discuss chart) There is some debate as to just how large Apple’s application is. Everyone agrees that it is the largest marketplace for applications, but I think most analysts are tied up in the minutia of what qualifies a an app and what qualifies as an application store. This chart includes carrier app stores which only service feature phones, not smart phones. I think that Apple has the most users that are willing to pay for apps. These users are usually more sophisticated than the average smartphone user and other app stores are struggling with gaining more of these types of users. Apple and Android app store customers are also the most satisfied with their experience.
  27. 27. CONSULTING
  28. 28. CONSULTING
  29. 29. Future Trends CONSULTING http://www.flickr.com/photos/cdm/54246114/sizes/o/in/photostream/
  30. 30. CONSULTING Mobile Lifestyle Mobile TV Location Based Services Mobile Video Mobile Internet Mobile Email IM Mobile Games Billing (PSMS) MMS Java Applications Coupons/ Barcodes Mobile Content SMS & Win SMS Info SMS Voting SMS to Email Direct SMS SMS Advertising Mobile Sophistication Connection Between Offline & Online Life Maslow’s Hierarchy of Needs Lasting trends touch a nerve. They counterbalance other movements that have gone too extreme. They satisfy deep rooted desires. Mobile technology and user sophistication is at the point where we can start thinking not just about mobile technology, but about how that technology can change and serve our self actualization. Mobile lifestyle technology is about communication, commerce, interpersonal connections, connectivity and security. It is about having access to your online and offline life at all times.
  31. 31. Mobile Commerce Mobile Shopping Mobile Travel Information & Booking Mobile Banking Mobile Access to Corporate Internet Mobile Brokerage CONSULTING Mobile commerce is a lifestyle trend that is currently coming into its own right now.
  32. 32. CONSULTING http://www.flickr.com/photos/29487767@N02/3338900345/sizes/l/in/photostream/
  33. 33. http://www.flickr.com/photos/bayhaus/4354552944/sizes/l/in/photostream/ CONSULTING
  34. 34. CONSULTING Online to offline
  35. 35. CONSULTING Mobile enabled commerce. Visa is launching a test program for mobile enabled commerce in NYC this September. Giving certain people RFID tags for their phone which can be used at specified vendors equipped with RFID enabled readers.
  36. 36. CONSULTING Peer2peer mobile commerce apps
  37. 37. CONSULTING http://www.flickr.com/photos/davidprior/125263215/sizes/z/in/photostream/
  38. 38. Security CONSULTING http://www.flickr.com/photos/14838182@N00/3237164755/
  39. 39. Mobile Strategy http://www.flickr.com/photos/54939367@N00/729641648/sizes/l/in/photostream/ CONSULTING
  40. 40. Think Before You Build Don’t Just Create an App. Create an App With a Built In Audience. http://www.flickr.com/photos/patries71/3541122565/sizes/l/in/photostream/
  41. 41. Forrester IDEA Method - Identify mass influencers - Deliver customer support on the go - Empower consumers with mobile information and/or experiences - Amplify fans by creating an army of mobile creators
  42. 42. The Curio Method - Examine trends - Analyze demographic/psychographic data - Research and narrow your consumer profiles - Model your app around these profiles - Market your app via social media and targeted advertising
  43. 43. Via Avin Narasimhan Incentive Entertainment Information Utility
  44. 44. CONSULTINGhttp://www.flickr.com/photos/sparktography/2485147794/sizes/l/in/photostream/
  45. 45. lauren@curioconsulting.net http://www.curioconsulting.net twitter: @CurioConsulting CONSULTINGhttp://www.flickr.com/photos/apach/2002140154/sizes/l/in/photostream/