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curlyfilms
storytelling
office
HOW JEFF BEZOS CREATED A
JEFF BEZOS,
Founder & CEO AMAZON
CHARISMATIC
BRAND
THERE HAS NEVER BEEN A COMPANY
LIKE AMAZON.
curlyfilms
storytelling
office
IT HAS REINVENTED A 500 YEAR
INDUSTRY.
curlyfilms
storytelling
office
IT IS ONE OF THE MOST
CHARISMATIC BRANDS
IN THE WORLD.
curlyfilms
storytelling
office
A CHARISMATIC BRAND
IS VERY DIFFICULT TO REPLACE
BECAUSE IT GETS IMPRINTED
IN OUR BRAINS
SO, HOW HAS
HE DONE IT?
KNOWYOUR
PRODUCT INSIDE OUT
Our job is to provide convenience so that
you can get books in 60 seconds.You can
carry all your library with you, the dev...
KNOWYOUR
CUSTOMER INSIDE OUT
Jeff Bezos
UNDERSTAND YOUR AUDIENCE
THAT´S HOW YOU SHOULD DIFFERENTIATE
My audience wants a purpose-based device where
eve...
DESIGNA CLEAR,
BOLD AND OPTIMISTIC VISION
Jeff Bezos
SET A GRAND VISION FOR THE FUTURE
THE BIGGER THE CHALLENGE, THE BETTER THE STORY
Anything you want on Earth, yo...
UNDERSTAND
YOUR STORY
Jeff Bezos
UNDERSTAND YOUR STORY
LOOK AT YOUR MISSION AS A HERO´S JOURNEY
In 1995, I was going to the post to send the pac...
THE EVERYTHING
STORE
TODAY, AMAZON HAS 225 MILLION CUSTOMERS
AND 9 DISTRIBUTION CENTERS, EACH OF THEM
WITH 1.2 MILLION SQUARE FEET, THE SIZE OF...
SETA MISSION
BIGGER THAN YOURSELF
SET A PURPOSE LARGER THAN YOURSELF.
Our mission is to
be Earth´s most
customer - centric
company.
Jeff Bezos
MISSIONARIES BUILD BETTER PRODUCTS
We want other companies
to look at Amazon and see
us a a standard bearer for
obsessive ...
LIVEYOUR
MISSION AS A MANTRA
o
The customer in the center of everything we do
CUSTOMER
CENTRICITY
We love to pioneer. We love to explore.
We love to go down dark alleys and see what´s on the other side.
INVENTION
Jeff Be...
LEARNTO LIVE
IN THE DRAGON´S DEN
Jeff Bezos
STAY ON YOUR TOES, DO YOUR JOB
AND DROP ANY DELUSIONS OF GRANDEUR
Companies have short life spans, and Amazon w...
SAYNO
TO NAYSAYERS
Jeff Bezos
The number one thing people are doing in their
Ipads is playing Andry Birds. The number one
thing people are do...
LESSONS TO TAKE HOME
Building a charismatic brand
KNOW YOUR
PRODUCT INSIDE OUT1
KNOW YOUR
CUSTOMER INSIDE OUT2
3
UNDERSTAND
YOUR STORY4
You cannot win with a mediocre produ...
SET A MISSION BIGGER
THAN YOURSELF5
LIVE YOUR MISSION
AS A MANTRA6
7
SAY NO
TO NAYSAYERS8
Missionaries build better produc...
THANK YOU!
We’re a
storytelling office.
That means we set out with a very clear goal: help our clients create value through smart
sto...
LISBON
CURLYFILMS.COM
Curly has brains, common
sense, energy, a positive
attitude and original ideas.
Above all, she is no...
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How Jeff Bezos created a charismatic brand | Curly Films

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There has never been a company like Amazon. It has reinvented a 500 year industry. How has Jeff Bezos done it?
Curly loves to learn and to teach her clients how to expand their communication value.
Join us on facebook : www.facebook.com/curlyfilms.storytellingoffice

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How Jeff Bezos created a charismatic brand | Curly Films

  1. curlyfilms storytelling office HOW JEFF BEZOS CREATED A JEFF BEZOS, Founder & CEO AMAZON CHARISMATIC BRAND
  2. THERE HAS NEVER BEEN A COMPANY LIKE AMAZON. curlyfilms storytelling office
  3. IT HAS REINVENTED A 500 YEAR INDUSTRY. curlyfilms storytelling office
  4. IT IS ONE OF THE MOST CHARISMATIC BRANDS IN THE WORLD. curlyfilms storytelling office
  5. A CHARISMATIC BRAND IS VERY DIFFICULT TO REPLACE
  6. BECAUSE IT GETS IMPRINTED IN OUR BRAINS
  7. SO, HOW HAS HE DONE IT?
  8. KNOWYOUR PRODUCT INSIDE OUT
  9. Our job is to provide convenience so that you can get books in 60 seconds.You can carry all your library with you, the device doesn´t get hot on your lap, it doesn´t cause eye strain, and the batery lasts a month, so you don´t get battery anxiety. That´s our job: to design a perfect reading device. Jeff Bezos THE PRODUCT IS AS IMPORTANT AS THE STORY YOU CANNOT WIN WITH A MEDIOCRE PRODUCT
  10. KNOWYOUR CUSTOMER INSIDE OUT
  11. Jeff Bezos UNDERSTAND YOUR AUDIENCE THAT´S HOW YOU SHOULD DIFFERENTIATE My audience wants a purpose-based device where every single design decision has been made to optimize for reading. We see customers as invited guests to a party, and we are the hosts. It´s our job to make every important detail of the customer experience a little bit better.
  12. DESIGNA CLEAR, BOLD AND OPTIMISTIC VISION
  13. Jeff Bezos SET A GRAND VISION FOR THE FUTURE THE BIGGER THE CHALLENGE, THE BETTER THE STORY Anything you want on Earth, you´re gonna get it from us. - that´s where we´re headed. Our vision is every book, ever written, in print or out of print, within 60 seconds. Drones for delivery? It will work, it will happen, and it will be a lot of fun!
  14. UNDERSTAND YOUR STORY
  15. Jeff Bezos UNDERSTAND YOUR STORY LOOK AT YOUR MISSION AS A HERO´S JOURNEY In 1995, I was going to the post to send the packages myself. My visualization of success was: We may one day be big enough to afford a forklift.
  16. THE EVERYTHING STORE
  17. TODAY, AMAZON HAS 225 MILLION CUSTOMERS AND 9 DISTRIBUTION CENTERS, EACH OF THEM WITH 1.2 MILLION SQUARE FEET, THE SIZE OF MORE THAN 20 FOOTBALL FIELDS. UNDERSTAND YOUR STORY FROM A LONELY HERO TO A CHARISMATIC BRAND
  18. SETA MISSION BIGGER THAN YOURSELF
  19. SET A PURPOSE LARGER THAN YOURSELF. Our mission is to be Earth´s most customer - centric company. Jeff Bezos
  20. MISSIONARIES BUILD BETTER PRODUCTS We want other companies to look at Amazon and see us a a standard bearer for obsessive focus on the customer, as opposed to obsessive focus on the competitor. Jeff Bezos
  21. LIVEYOUR MISSION AS A MANTRA
  22. o The customer in the center of everything we do CUSTOMER CENTRICITY
  23. We love to pioneer. We love to explore. We love to go down dark alleys and see what´s on the other side. INVENTION Jeff Bezos
  24. LEARNTO LIVE IN THE DRAGON´S DEN
  25. Jeff Bezos STAY ON YOUR TOES, DO YOUR JOB AND DROP ANY DELUSIONS OF GRANDEUR Companies have short life spans, and Amazon will be disrupted one day. I know that´s inevitable. Companies come and go, and the companies that are the shiniest and the most important of any era, you wait a few decades, and they´re gone. My job is to delay that date.
  26. SAYNO TO NAYSAYERS
  27. Jeff Bezos The number one thing people are doing in their Ipads is playing Andry Birds. The number one thing people are doing in their kindle right now is reading Stieg Larsson. Don´t build a me-too product Jeff Bezos
  28. LESSONS TO TAKE HOME Building a charismatic brand
  29. KNOW YOUR PRODUCT INSIDE OUT1 KNOW YOUR CUSTOMER INSIDE OUT2 3 UNDERSTAND YOUR STORY4 You cannot win with a mediocre product. Create a product your customers feel they cannot live without. Understand your audience´s world and make it better. Prototype your products with your customer´s experience in mind. The bigger the challenge, the better the story. Challenge yourself to make a dent in the universe. DESIGN A CLEAR BOLD AND OPTIMISTIC VISION A brand is a living organism. Look at your brand story as a journey of change and transformation. curlyfilms storytelling office
  30. SET A MISSION BIGGER THAN YOURSELF5 LIVE YOUR MISSION AS A MANTRA6 7 SAY NO TO NAYSAYERS8 Missionaries build better products. Be bold when designing your want-list. Do your values only exist on paper ? Deliver your promises and make them big and demanding. No matter how successful you are, don´t be smug. Take it by one of the smartest men on Earth : People who boast about their IQs are losers. Stephen Hawking LEARN TO LIVE IN THE DRAGON´S DEN There´s always a critic, right? Don´t build a me-too product and do stay in your lane. curlyfilms storytelling office
  31. THANK YOU!
  32. We’re a storytelling office. That means we set out with a very clear goal: help our clients create value through smart storytelling. Our difference? To us, storytelling is not a fad. It´s our life. Our ability comes from more than 5 000 movies watched, 10 years of storytelling taught to more than 500 college students. We believe storytelling is at the core of a successful communication: it creates better content, better connections with our audiences, more creative projects, less time wasted in meetings, and better results. We are a brave-hearted team: we look for John Waynes, gritty people from head to toe, who are not afraid of the journey, even if there´s no horse to cross the desert. We love our job, and we love to work with clients that challenge us to tell amazing stories. curlyfilms storytelling office
  33. LISBON CURLYFILMS.COM Curly has brains, common sense, energy, a positive attitude and original ideas. Above all, she is not afraid to “go for it”. curlyfilms storytelling office

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