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Accelerating Your Buying Cycle

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Publié le

Digital Strategy Guides for Healthcare Marketers.

How digital can help speed up buying decisions,
turning prospects into customers more quickly,
and more efficiently.

Publié dans : Développement personnel
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  • Hi, Buying cycle as a concept has been taken by our organization as fundamental to the Marketing solutions offered to the clients. Would really be interested in looking at some of the digital tools which is being offered by your organization.
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Accelerating Your Buying Cycle

  1. 1. Accelerate Your Buying Cycle <br />Digital Strategy Guides for Healthcare Marketers<br />Learn how digital tools can speed up buying decisions, turning prospects into customers more quickly, and more efficiently<br />www.cymbalinteractive.com/buyingcycle<br />
  2. 2. A Significant Challenge<br />55 percent of marketers stated that <br />“moving prospects/leads through the sales pipeline” <br />is their top priority.<br />
  3. 3. Intense Competition for Mindshare<br />
  4. 4. Rapid Increases in Digital Marketing Spend<br />
  5. 5. But<br />what <br />is <br />the ROI?<br />
  6. 6. A Simplified Buying Process<br />
  7. 7. Prospects Leak Out During Buying Process<br />stages of the buying process<br />
  8. 8. Where Do Customers Go?<br />
  9. 9. Opportunities for Marketers<br />Get leads to your branded site as early as possible.<br />Keep leads engaged by providing all information required to make a buying decision—and impetus to take action.<br />
  10. 10. “…THE HUNTER HAS BECOME THE HUNTED. <br />BUYERS ARE MORE INFORMED AND SEEK INFORMATION INDEPENDENT OF SALES. <br />BUYERS HAVE ACCESS TO OVERWHELMING AMOUNTS OF INFORMATION, BUT SEEK INTELLIGENCE THEY CAN TRUST TO SUPPORTTHEIR DECISION MAKING PROCESS.” <br />– SiriusDecisions<br />
  11. 11. A Simpler Buying Process<br />
  12. 12. Providing Prospects Information and Value<br />stages of the buying process<br />interactive, digital tools can plug the gap<br />
  13. 13. Digital interactive tools provide<br />convincing evidence that prospects can use to make—and justify—their decisions to “Act.”<br />
  14. 14. PREDICTING PROFITABILITY: AN INTERACTIVE CASE STUDY<br />A custom digital tool to demonstrate value, shorten the sales cycle, and<br />ensure ongoing customer loyalty and revenues.<br />
  15. 15. Our Challenge<br />TO CONVINCE RESELLERS TO SHIFT SHARE TO OUR CLIENT’S PREMIUM-PRICED SYSTEM BY EMPHASIZING THE LONG-TERM VALUE OF THEIR BLOOD GLUCOSE SYSTEMS<br />
  16. 16. “In order to reap the benefits of detailed customer knowledge, firms need to systematically estimate the profitability associated with its use. <br />The ultimate goal is to develop highly committed customers who not only make repeat purchases and generate continual revenue streams, but also require minimal<br />maintenance along the way.” <br /> – Elie Ofek, Harvard Business Review <br />
  17. 17. The Solution <br />
  18. 18. “The ultimate goal is to develop<br />highly committed customers<br />who not only make<br />repeat purchases and generate <br />continual revenue streams, but <br />also require minimal maintenance<br />along the way.” <br />– Elie Ofek, Harvard Business Review <br />
  19. 19. The Outcome<br />Increase brand share by up to 20 percent<br />Increase sales<br />Increase brand loyalty<br />
  20. 20. bring your brand value <br />to LIFE online<br />www.cymbalinteractive.com<br />facebook.com/cymbalinteractive<br />

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