1. Business Development:
Cynthia Voth
Miller Nash Graham & Dunn LLP

2. Milestones in Legal Marketing
• 1861
• 1977 Bates v. State Bar of Arizona
• 1981
• 1985
• 1987
• 1990

3. Milestones in Legal Marketing
• 1995
• 1998
• 1998
• 1998
• 2002
• 2003

4. Milestones in Legal Marketing
• 2004
• 2006
• 2008
• 2010

5. The Challenge of Change

6. Business Development in the Firm

7. Rise of the Chief Strategy Officer

8. Ending the Silo
• Collaboration communication

9. Barriers to Cross-Selling/Collaboration
Comp
Knowledge
Trust

10. Leveraging Firm Resources
• Accounting: collateral
• Library:
• IT:
• Recruiting/Professional Development:
• Marketing:

11. It Is All Connected
• Each department holds
pieces to the puzzle of
excellent client service and
firm growth.
• Working together will
generate better-informed
initiatives that better serve
your clients, your attorneys,
and your staff.

12. Questions?

13. Thank You