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CRM Design Proposal.pptx
- 1. CRM Design Proposal Mike Martinez CMGT/555: Systems Analysis and Development January 09, 2023 Instructor Yen Lee
- 2. Table of Contents Design Selection Reason for Selection Steps and Processes Output Storyboard Pros Cons
- 3. Design Selection The User Experience Design (UXD) is the most preferred. Positive user experience Focuses on creating a product that meets the user's needs and expectations.
- 4. Reason for Selection • Improved user satisfaction • Increased efficiency • Enhanced usability • Improved business outcomes
- 5. Steps and Processes Target User • The specific group of people for whom the product or service is being designed. • Allows the design team to focus on the needs and wants of users User Research • Involves gathering information about the target users • Guides the design of the product ensuring it meets the users' needs and provides a positive experience. Creating Personas • Identifying the target users and creating detailed profiles for each persona. • Help designers understand the users and design a product that meets their needs User Journey Map • A useful tool for understanding the user's experience with a product or service. • For identifying areas for improvement in the UX design process.
- 6. Steps and Processes (Continued) Wireframes • A low-fidelity visual representation of a user interface. • A cost-saving method used to explore different design ideas quickly. User Testing • Allows designers to gather valuable feedback from real users about the usability and effectiveness of a user interface. Revising and refining • Allows designers to continuously improve and optimize the user interface based on feedback and user testing.
- 7. Storyboard Welcome to WeLoveVideo • Sales • Marketing • Tech User Lands on Homepage Welcome to WeLoveVideo Sales • Sales Platform to assist sales reps User Navigates to Desired Info Page Welcome to WeLoveVideo Sales User Clicks on Call to Action (CTA) Out Platform for Sales Reps Learn More Welcome to WeLoveVideo User Enters Info and Starts Trial Start Free Trial Name Email Phone Welcome to WeLoveVideo User Interacts with Product Customer: John Doe Company: ABC Contact: J.doe.com Welcome to WeLoveVideo User Purchases Product Buy Now Pricing $99/Month Problems with this page indicate a traffic problem The success of this page is determined by people finding what they need The success of this page is determined by people clicking on CTA buttons Is the correct information being asked to gain new clients Is the product meeting the customers needs Does the product allow the customer to purchase merchandise without assistance?
- 8. Pros and Cons Pro •Improved User Satisfaction •Increased User Engagement •Enhanced Usability •Increased Brand Perception Con •Increased Development Time and Cost •Limited Flexibility •Difficulty Measuring Success •Potential for Bias
- 9. Conclusion Design Selection Reason for Selection Steps and Processes Output Storyboard Pros Cons
- 10. References Micheaux, A., & Bosio, B. (2019). Customer journey mapping as a new way to teach data- driven marketing as a service. Journal of Marketing Education, 41(2), 127-140. Szabó, B., & Hercegfi, K. (2022). User‐centered approaches in software development processes: Qualitative research into the practice of Hungarian companies. Journal of Software: Evolution and Process, e2501.
Editor's Notes
- The design approach recommended for the WeLoveVideo, Inc. CRM project is User Experience Design (UXD). This approach focuses on creating a positive user experience by designing the product with the user's needs, goals, and behaviors in mind. The UXD approach is chosen over other approaches because it allows user interaction and input while focusing on creating a product that is intuitive, easy to use, and meets the user's needs and expectations.
- UX design, or user experience design, focuses on creating products and services that provide a positive and enjoyable experience for users. This design approach emphasizes the importance of user needs and behavior, and creating user interfaces that are intuitive, efficient, and effective. UX design offers several benefits over other design approaches, including improved user satisfaction, increased efficiency, enhanced usability, and improved business outcomes.
- Identifying target users is an integral part of the UX design process. Target users are the specific groups for whom the product or service is being designed. Identifying target users allows the design team to focus on that group's specific needs and wants while creating a design tailored to their needs. User research involves gathering information about a product or service's target users to understand their needs, wants, and behaviors. This information is used to guide the product's design, ensuring that it meets the users' needs and provides a positive experience. Creating personas in UX design involves identifying the target users, creating detailed profiles for each persona, and using the personas to guide the product's design. Personas are a valuable tool for UX designers because they help them understand the users and design a product that meets their needs and expectations. A user journey map is a valuable tool for understanding the user's experience with a product or service and identifying areas for improvement in the UX design process (Micheaux & Bosio, 2019). By mapping out the user's journey, the design team can gain a deeper understanding of the user's needs and behaviors. As a result, it can create a design that provides a positive and intuitive experience.
- In UX design, a wireframe is a low-fidelity visual representation of a user interface used in the early stages of the design process. Wireframes are used to quickly and cheaply explore different design ideas, test user flows and interactions, and gather feedback from stakeholders before investing in higher-fidelity designs. They typically focus on the layout and structure of the user interface rather than the visual design or aesthetics. User testing allows designers to gather feedback from users about the usability and effectiveness of a user interface. User testing involves recruiting a group of users who represent the target audience for the product. This user group performs specific tasks or uses the product in a controlled environment. The users' actions and feedback are then observed and recorded and used to identify any issues or areas for improvement in the user interface. Revising and refining are essential to the UX design process, as it allows designers to continuously improve and optimize the user interface based on feedback and user testing. These steps involve iterating on the design, making changes and updates based on user feedback, and testing the updated design to gather further feedback and identify any remaining issues.
- The storyboard shows a user interacting with the CRM to make a purchase. The user starts by landing on the home page of the CRM and is greeted with a dashboard that shows an overview of the services offered. The user then navigates to the desired page, where they can see more information on the desired service. The user then clicks on Call to Action, which then prompts them to enter their info and start a free trial. This enables the user to interact with the service/product and finally make a purchase. This storyboard is just a simple example, and the actual design of the CRM may be different depending on the specific needs and requirements of the project. The storyboard can be used to illustrate the general flow and layout of the CRM to stakeholders, and can be revised and refined based on feedback from user testing.
- Pros By prioritizing the user's needs and wants, UXD can help create products and services that are more enjoyable and satisfying to use. A well-designed user experience can help keep users engaged with a product or service, leading to increased usage and loyalty. UXD focuses on making products and services easy to use, which can help reduce the learning curve and make them more accessible to a wider range of users (Szabó & Hercegfi, 2022). By improving the overall user experience, UXD can help increase the likelihood that users will complete desired actions, such as making a purchase or signing up for a service. A positive user experience can help improve how users perceive a brand, leading to increased trust and credibility. Overall, the goal of UXD is to create products and services that are intuitive, enjoyable, and easy to use, leading to increased user satisfaction and engagement. Cons Implementing UXD requires a significant investment of time and resources, as it involves conducting user research, designing and iterating on the user experience, and testing the final product or service. XD involves following a specific process and set of guidelines, which can limit the flexibility and creativity of the design team. User experience is a subjective concept, and it can be challenging to measure the success of a UXD approach. UXD relies on user research and testing to inform design decisions, but these methods can be subject to bias. For example, user testing may not accurately represent all users' experiences, and the design team's personal biases may influence design decisions. Overall, while UXD can provide many benefits, it is essential to carefully consider the potential disadvantages and ensure that the approach is implemented in a way that minimizes these drawbacks.
- The design approach recommended for the WeLoveVideo, Inc. CRM project is User Experience Design (UXD) which focuses on creating a positive user experience by designing the product with the user's needs, goals, and behaviors in mind. The UXD approach is chosen over other approaches because it allows user interaction and input while focusing on creating a product that is intuitive, easy to use, and meets the user's needs and expectations. UX design offers several benefits over other design approaches, including improved user satisfaction, increased efficiency, enhanced usability, and improved business outcomes. Identifying target users is an integral part of the UX design process allowing the design team to focus on that group's specific needs and wants. User research involves gathering information about a product or service's target users to understand their needs, wants, and behaviors. Creating personas in UX design involves identifying the target users, creating detailed profiles for each persona, and using the personas to guide the product's design. Personas are a valuable tool for UX designers because they help them understand the users and design a product that meets their needs and expectations. A user journey map is a valuable tool for understanding the user's experience with a product or service and identifying areas for improvement in the UX design process (Micheaux & Bosio, 2019). In UX design, a wireframe is a low-fidelity visual representation of a user interface used in the early stages of the design process. User testing allows designers to gather feedback from users about the usability and effectiveness of a user interface Revising and refining are essential to the UX design process, as it allows designers to continuously improve and optimize the user interface based on feedback and user testing. These steps involve iterating on the design, making changes and updates based on user feedback, and testing the updated design to gather further feedback and identify any remaining issues. Pros By prioritizing the user's needs and wants, UXD can help create products and services that are more enjoyable and satisfying to use. A well-designed user experience can help keep users engaged with a product or service, leading to increased usage and loyalty. By improving the overall user experience, UXD can help increase users' likelihood of completing desired actions, such as making a purchase or signing up for a service. A positive user experience can help improve how users perceive a brand, leading to increased trust and credibility. Cons Implementing UXD requires a significant investment of time and resources, as it involves conducting user research, designing and iterating on the user experience, and testing the final product or service. XD involves following a specific process and set of guidelines, which can limit the flexibility and creativity of the design team. User experience is a subjective concept, and it can be challenging to measure the success of a UXD approach. UXD relies on user research and testing to inform design decisions, but these methods can be subject to bias. For example, user testing may not accurately represent all users' experiences, and the design team's personal biases may influence design decisions. Overall, while UXD can provide many benefits, it is essential to carefully consider the potential disadvantages and ensure that the approach is implemented in a way that minimizes these drawbacks.
- UX design, or user experience design, focuses on creating products and services that provide a positive and enjoyable experience for users. This design approach emphasizes the importance of user needs and behavior, and creating user interfaces that are intuitive, efficient, and effective. UX design offers several benefits over other design approaches, including improved user satisfaction, increased efficiency, enhanced usability, and improved business outcomes.