1. Market Plan Megan Peck Jason Zawalich Jonathan Scott Cody Martz

2. Background

3. Competition

4. T.O.W.S.

5. Threats

6. Opportunities

7. Weaknesses

8. Strengths

9. Positioning Statement

10. Personified Target Market Meet Rachel, Rachel is a 20 year old suburban pet owner. She has 2 dogs and a cat. She doesn’t have kids by any means of the word, her pets, are her children. She buys them treats once or twice a month. She’s very concerned with the well-being of her pets and therefore is very conscious about what she feeds them.

11. Influencer Targets

12. Influencer Targets Con’t

13. Family and Friend Influencers http://www.interclick.com/media/36954/interclick_consumersnapshot_petowners.pdf

14. Marketing Strategies/Objectives/Tactics

15. Website

16. Facebook

17. Dog Fest

18. Budget/Calendar

19. Questions?

20. Thank You All animal photographs courtesy of the Peck Pets