3. Junk 2 Funk Fashion Show
Marketing Plan
Company Name: Keep Bulloch Beautiful
Website: http://www.keepbullochbeautiful.org/
Target Audience: Promoting to the audience of students, faculty and staff on
the campus of Georgia Southern University and the community of
Statesboro, Georgia and its surrounding areas.
Location: Russell Union Ballroom A & B
Date and Time: 7:00 p.m.-8:00p.m.
Mission Statement:
The mission statement of Keep Bulloch Beautiful is to enhance the beauty of
Bulloch County through education, public action and setting forth an
example. This company focuses their efforts in three main areas: waste
reduction/recycling, litter prevention and beautification. Keep Bulloch
Beautiful partners with several organizations, businesses, schools, local
governments and individuals to accomplish its mission.
Situation Analysis
KBB and The Fashion Program at Georgia Southern University will be
hosting the Eco-friendly Junk to Funk Recycled Fashion Show on
Tuesday, November 15, 2011 at 7:00 p.m. in the Russell Union Ballroom
at Georgia Southern University. All designs for the show will be made
from at least 50% recycled/re-purposed material and will be wearable.
Submissions are welcome from all students of the University. Design
submissions are due by October 27, 2011 at 3pm in the main office of
the Hospitality and Tourism (HTFCS) building on GSU campus.
9. Store Design Concept:
Innovator is a high end boutique for the younger generation of
―fashionistas‖ ranging from ages 18-23,desiring looks of
innovative styles and great quality. The boutique features
designs by young and upcoming designers who brings a
fresh look into the fashion world and vintage garments and
accessories from name designers.
We focus on the horizontal-flow theory in which we look to our
consumers ; the fashion innovator, and their style choices
over what is being an exclusive trend.
Innovator provides ―fashionistas‖ with merchandise that are
edgy, eccentric, and eclectic.
Innovator is influence by the concept of postmodernism;
influencing the furniture and artwork of the boutique.
Brand Statement:
“Dare to assert your own individuality by being different…be a
leader of fashion”
10.
11.
12.
13.
14. Product Design & Segment
Known for its refined architecture in apparel, handbag and shoe designs, it
no understatement what the design for ―Mist of the Moonlight‖ would
not be influence by structure and its classic shape. The top notch of
the bottle is shaped like a crescent moon while the bottom depict a
body of water flowing away.
Pricing Strategy Analysis:
The price point is $100 per bottle which is a negotiable pricing point for
the top-of-the-line luxury brand. The designers wanted to expand it
market not only by new product market but a new target market. ―
…everyone should embrace the mist‖, quotes senior designer;
Hernandez.
Place Strategy Analysis:
―Mist in the Moonlight‖ will be
exclusively distributed to the vertical
integration channel of manufacturer to
the retailers then consumers. Proenza
Schouler will controls who sells their
products and can specify how it should
be displayed in the shop. Therefore
their fragrances would not be in a
wholesaler because they could not
control who purchased them. The
product will be located in selective
geographical location.
15. Press Release Sample
Proenza Schouler Mystical Perfume
Launch Party
By. Dominique Francis
New York City– Moonlight sets in as guest arrived dress in their minimalistic
cocktail attire for Proenza Schouler launch of their first perfume ―Mist in the
Moonlight‖. Their new fragrance, Mist in the Moonlight, a sultry scent of
absinthe ,amber, and ozonic . The New York Times follows the the product
launching ceremony, which opened last weekend on Howard Street, in
Manhattan, and where Proenza Schouler fans are paying a the usual
upmarket designer price of $75.
One thing is already certain: The
Proenza Schouler perfume line (made
in China to bring prices way down) is
already a smash hit. Hernandez says
that, when a few items were
mistakenly put up on the company's
Web site, Target.com, there were
4,000 hits — and the items were
immediately posted (at higher prices)
on eBay. Celebrities seen at the event
were Kourtney Kardashian, Natalie
Portman, Katherine Hepburn and
Christian Sirano.
37. Who
Established
Dominance?
Established Dominance
is a trendy specialty
boutique targeting the
career women.
Merchandising mix
includes; accessories,
handbags and shoes
.
The brand name and
logo depict a whip
symbolizing a
dominatrix.
Our target market 22-
30 is a young ambitious
woman just starting her
career and on the
mission dominating
corporate America.
40. Dominique S. Francis
Bachelor of Science in Fashion
Merchandising & Apparel Design
Minor in Marketing
Email: sierradominique@gmail.com
Twitter: d1s_francis
Blog: fashioninfrancis.blogspot.com
Linkedin: http://www.linkedin.com/pub/d
ominique-francis/30/48b/8bb
