2. Outline
► What is Gamification
► Success with Gamification
► Applying Gamification strategies
• What activities from a Site do we want to
Improve/Change
–Context of these behaviors
2
3. 3
Gamification is the use of game-thinking
and game mechanics in non-game
contexts to engage users and solve
problems.
Must present reward or recognition for the
players actions (i.e. Badges, leader boards,
prizes, recognition, etc.)
Gamification is simply a
reflection of our innate desire as
humans to compete and be
recognized.
5. 5
Focused on Increasing Face-to-
Face Meetings
-Reward: $50 Gift Card
Focused on Closing
Deals Quickly
Reference: leveleleven Making it Rain Whitepaper
6. DATA HERO Competition
► # of Tickets Addressed
► Data Hero Levels
• Winner was recognized at company meeting and
received the DATA HERO honor
6
Saw a 300% Increase in Daily Activity!
7. Foldit
► Online folding
protein game that
solved a decade-old
scientific mystery in
3 weeks!
• Determine the
structure of monkey
enzymes that played
a critical role in how
AIDS virus matured
and spread.
7
8. How Do We Apply Gamification to
Clinical Trials?
8
9. Four Components to Gamification
► Behavior
• What problem are we trying to solve?
► Report
• How are we going to engage the participants?
► Time-Frame
• What is a reasonable time?
► Reward
• How do we recognize the winner at the end?
9
10. What Behaviors Do We
Need to Improve?
► Patient Adherence
► Education (from sites to CRAs)
► Adherence to Timelines
• Data Entry Timelines
• Data Cleaning Timelines
• Regulatory Reporting
► Quality of Work (queries generated)
► Protocol Specific Procedures
10
11. How Do We Report on the
Behaviors?
► Reports that Automate the results of the
behavior/activity being measured
• Averages Report
► Ability to Display Reports for participant’s
view of current status or level
► Utilize a Cloud-Based eClinical Systems to
show real-time reports
11
12. What Will Be the Time Frame of the
Competition?
► Ensure the length of the competition is
appropriate for the intended behavior
12
13. What Will Be the Reward?
► Status Levels
► Recognition at Meetings or Events
► Monetary Rewards
13
15. Gamification Reports
► Technology provides the automatic reports
for participants to see standings
• Homepage Dashboards
• Report Email Notifications
• Report Managers
15
16. Important to Remember
► Put the results/reports in the forefront and
make visible to participants.
► Design experiences that engage and
motivate people to achieve their goals.
16
17. 17
In the end, there is nothing new about
trying to motivate sites and team
members; but what’s different about
Gamification is that it uses a digital
engagement model to scale that
motivation to large groups of people.
19. from Concept to Cure
with DATATRAK ONE
DATATRAK International
Cleveland, Ohio
Bryan, Texas
Cary, North Carolina
888.677.DATA (3282) Toll Free
www.datatrak.com
®
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