Digital Fridays - Quality Challenge

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The document describes 14 challenges and 1 ultimate challenge that various products carried out to test their quality and strength against opponents. Each challenge involves pitting a product against a distinct item or situation, with the challenges recorded on video platforms like YouTube. The challenges aim to entertain audiences and demonstrate a product's quality through direct competition or tests.

Marketing

quality
challenge
What to do with a product that
enters the market, struggles
with image issues or is just
really good? You have to throw
down the gauntlet in front of
thousands of Internet users.

challenge 1

vs
Nissan Patrol

Beethoven

challenge 4

vs
MINI Cooper

Porsche 911

www.warc.com/Content/ContentViewer.aspx?
ID=5d0698fe-0e08-4a6f-bde5-e0356db2d2ed

challenge 5

vs
Toyota IQ

Belgian streets

challenge 6

vs
Finn Air

quality hunters

challenge 7

vs
McDonald’s

customer questions

challenge 8

vs
Protoleaf

radioactive soil

beta.canneslionsarchive.com/entries/488698/the-soil-restaurant

challenge 10

vs
Nokia Lumia 900

hammer and nails

challenge 12

vs
Febreze

azer wrestlers

challenge 13

vs
plecak evoc

enraged mob

ultimate challenge

vs
Blendtec

Nokia
3310

iPad

Mayan
calendar

Justin
Bieber

quality challenge in a nuthsell

1

one
benefit

2

distinct
opponent

3

engaged
audience

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Digital Fridays - Quality Challenge

1. digital fridays: quality challenge

3. are you not entertained?

4. quality challenge What to do with a product that enters the market, struggles with image issues or is just really good? You have to throw down the gauntlet in front of thousands of Internet users.

5. challenge 1 vs Nissan Patrol Beethoven

6. youtube.com/watch?v=JEYAIfOzjsE

7. challenge 2 vs Volvo Trucks quarry

8. youtube.com/watch?v=7N87uxyDQT0

9. challenge 3 vs VW Golf BM road E06

10. youtube.com/watch?v=GB84fiYr-Bw

11. challenge 4 vs MINI Cooper Porsche 911

12. www.warc.com/Content/ContentViewer.aspx? ID=5d0698fe-0e08-4a6f-bde5-e0356db2d2ed

13. challenge 5 vs Toyota IQ Belgian streets

14. youtube.com/watch?v=F3I8yGcEUOo

15. bonus challenge vs Daewoo Tico Tesco

16. youtube.com/watch?v=RIuAZThCooU